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Summary The haircare market value in Spain is expected to increase only 6.5% over the period 2016-19, while Europe overall has forecast growth of 7.5% for the same time period. This shows different approaches need to be used by cosmetic companies in order to find some differentiation and success in this highly competitive environment....

  • Internet Marketing
  • Spain
  • Demand
  • Facebook, Inc.
  • LinkedIn Corp.
  • DIGITAL MARKETING SOFTWARE MARKET SIZE, BY ORGANIZATION SIZE, 2015-2022 (USD MILLION)
  • KEYFINDINGS

One of the important parts of digital marketing is data.

  • Internet Marketing
  • Market Size
  • HubSpot, Inc.
  • Marketo, Inc.
  • Salesforce
  • CHINA ONLINE MARKETING AND SOCIAL MEDIA MARKETING BUDGET ALLOCATION ANALYSIS (%), 2015
  • 3. Social Media Marketing Budget Allocation

Social media video advertising spend is expected to reach US$1,246 million by end of 2016, accounting for 23.6% of total social media advertising. Over the forecast period (2016-2020), Socintel360 expects social media video ad spend to grow at a CAGR of 53.8% to reach US$6,962 million in 2020, accounting for 30.3% share of the market. Display...

  • Advertising
  • Internet Marketing
  • Social Network
  • China
  • Forecast
  • CHINA ONLINE MARKETING AND SOCIAL MEDIA MARKETING BUDGET ALLOCATION ANALYSIS (%), 2015
  • 3. Social Media Marketing Budget Allocation

Social media advertising spend by leisure, travel & tourism brands in China stood at US$120 million by end of 2015, accounting for 3.4% of total social media advertising. During 2011-2015, social media advertising in this industry has increased at a CAGR of 55.4%. This growth is expected to continue in 2016 with brands expected to spend US$182...

  • Advertising
  • Internet Marketing
  • Social Network
  • China
  • Forecast
  • Italy Online Marketing and Social Media Marketing Budget Allocation Analysis (%), 2015
  • 3. Social Media Marketing Budget Allocation

Social media advertising spend by entertainment brands in Italy stood at US$5 million by end of 2015, accounting for 2.3% of total social media advertising. During 2011-2015, social media advertising in this industry has increased at a CAGR of 43.0%. This growth is expected to continue in 2016 with brands expected to spend US$7 million, representing...

  • Advertising
  • Internet Marketing
  • Social Network
  • Italy
  • Forecast
  • Canada Online Marketing and Social Media Marketing Budget Allocation Analysis (%), 2015
  • 3. Social Media Marketing Budget Allocation

Social media advertising spend by leisure, travel & tourism brands in Canada stood at US$18 million by end of 2015, accounting for 3.0% of total social media advertising. During 2011-2015, social media advertising in this industry has increased at a CAGR of 46.5%. This growth is expected to continue in 2016 with brands expected to spend US$25...

  • Advertising
  • Internet Marketing
  • Social Network
  • Canada
  • Forecast
  • Brazil Online Marketing and Social Media Marketing Budget Allocation Analysis (%), 2015
  • 3. Social Media Marketing Budget Allocation

Social media advertising spend by health & beauty brands in Brazil stood at US$29 million by end of 2015, accounting for 4.4% of total social media advertising. During 2011-2015, social media advertising in this industry has increased at a CAGR of 55.2%. This growth is expected to continue in 2016 with brands expected to spend US$40 million,...

  • Advertising
  • Internet Marketing
  • Social Network
  • Brazil
  • Forecast
  • Italy Online Marketing and Social Media Marketing Budget Allocation Analysis (%), 2015
  • 3. Social Media Marketing Budget Allocation

Social media advertising spend by real estate brands in Italy stood at US$2 million by end of 2015, accounting for 0.8% of total social media advertising. During 2011-2015, social media advertising in this industry has increased at a CAGR of 38.9%. This growth is expected to continue in 2016 with brands expected to spend US$3 million, representing...

  • Advertising
  • Internet Marketing
  • Social Network
  • Italy
  • Forecast
  • Canada Online Marketing and Social Media Marketing Budget Allocation Analysis (%), 2015
  • 3. Social Media Marketing Budget Allocation

Social media advertising spend by media brands in Canada stood at US$24 million by end of 2015, accounting for 3.9% of total social media advertising. During 2011-2015, social media advertising in this industry has increased at a CAGR of 43.0%. This growth is expected to continue in 2016 with brands expected to spend US$31 million, representing...

  • Advertising
  • Internet Marketing
  • Social Network
  • Canada
  • Forecast
  • Canada Online Marketing and Social Media Marketing Budget Allocation Analysis (%), 2015
  • 3. Social Media Marketing Budget Allocation

Social media advertising spend by technology & computing products brands in Canada stood at US$7 million by end of 2015, accounting for 1.2% of total social media advertising. During 2011-2015, social media advertising in this industry has increased at a CAGR of 39.1%. This growth is expected to continue in 2016 with brands expected to spend...

  • Advertising
  • Internet Marketing
  • Social Network
  • Canada
  • Forecast
  • Italy Online Marketing and Social Media Marketing Budget Allocation Analysis (%), 2015
  • 3. Social Media Marketing Budget Allocation

Social media advertising spend by retail brands in Italy stood at US$59 million by end of 2015, accounting for 26.8% of total social media advertising. During 2011-2015, social media advertising in this industry has increased at a CAGR of 52.1%. This growth is expected to continue in 2016 with brands expected to spend US$94 million, representing...

  • Advertising
  • Internet Marketing
  • Social Network
  • Italy
  • Forecast
  • Italy Online Marketing and Social Media Marketing Budget Allocation Analysis (%), 2015
  • 3. Social Media Marketing Budget Allocation

Social media advertising spend by automotive brands in Italy stood at US$17 million by end of 2015, accounting for 7.5% of total social media advertising. During 2011-2015, social media advertising in this industry has increased at a CAGR of 45.2%. This growth is expected to continue in 2016 with brands expected to spend US$25 million, representing...

  • Advertising
  • Internet Marketing
  • Social Network
  • Italy
  • Forecast
  • Canada Online Marketing and Social Media Marketing Budget Allocation Analysis (%), 2015
  • 3. Social Media Marketing Budget Allocation

Social media advertising spend by health & beauty brands in Canada stood at US$25 million by end of 2015, accounting for 4.1% of total social media advertising. During 2011-2015, social media advertising in this industry has increased at a CAGR of 43.5%. This growth is expected to continue in 2016 with brands expected to spend US$33 million,...

  • Advertising
  • Internet Marketing
  • Social Network
  • Canada
  • Forecast
  • Italy Online Marketing and Social Media Marketing Budget Allocation Analysis (%), 2015
  • 3. Social Media Marketing Budget Allocation

Social media advertising spend by media brands in Italy stood at US$8 million by end of 2015, accounting for 3.8% of total social media advertising. During 2011-2015, social media advertising in this industry has increased at a CAGR of 38.6%. This growth is expected to continue in 2016 with brands expected to spend US$12 million, representing...

  • Advertising
  • Internet Marketing
  • Social Network
  • Italy
  • Forecast
  • Canada Online Marketing and Social Media Marketing Budget Allocation Analysis (%), 2015
  • 3. Social Media Marketing Budget Allocation

Social media advertising spend by automotive brands in Canada stood at US$42 million by end of 2015, accounting for 7.0% of total social media advertising. During 2011-2015, social media advertising in this industry has increased at a CAGR of 40.8%. This growth is expected to continue in 2016 with brands expected to spend US$55 million, representing...

  • Advertising
  • Internet Marketing
  • Social Network
  • Canada
  • Forecast
  • Canada Online Marketing and Social Media Marketing Budget Allocation Analysis (%), 2015
  • 3. Social Media Marketing Budget Allocation

Social media advertising spend by pharmaceutical & healthcare brands in Canada stood at US$12 million by end of 2015, accounting for 2.0% of total social media advertising. During 2011-2015, social media advertising in this industry has increased at a CAGR of 25.7%. This growth is expected to continue in 2016 with brands expected to spend...

  • Advertising
  • Internet Marketing
  • Social Network
  • Canada
  • Forecast
  • Brazil Online Marketing and Social Media Marketing Budget Allocation Analysis (%), 2015
  • 3. Social Media Marketing Budget Allocation

Social media video advertising spend is expected to reach US$209 million by end of 2016, accounting for 23.6% of total social media advertising. Over the forecast period (2016-2020), Socintel360 expects social media video ad spend to grow at a CAGR of 33.1% to reach US$655 million in 2020, accounting for 30.1% share of the market. Display...

  • Internet Marketing
  • Social Network
  • Brazil
  • Forecast
  • Facebook, Inc.
  • Canada Online Marketing and Social Media Marketing Budget Allocation Analysis (%), 2015
  • 3. Social Media Marketing Budget Allocation

Social media advertising spend by entertainment brands in Canada stood at US$29 million by end of 2015, accounting for 4.8% of total social media advertising. During 2011-2015, social media advertising in this industry has increased at a CAGR of 39.7%. This growth is expected to continue in 2016 with brands expected to spend US$37 million,...

  • Advertising
  • Internet Marketing
  • Social Network
  • Canada
  • Forecast
  • Canada Online Marketing and Social Media Marketing Budget Allocation Analysis (%), 2015
  • 3. Social Media Marketing Budget Allocation

Social media advertising spend by public sector brands in Canada stood at US$7 million by end of 2015, accounting for 1.2% of total social media advertising. During 2011-2015, social media advertising in this industry has increased at a CAGR of 27.5%. This growth is expected to continue in 2016 with brands expected to spend US$8 million, representing...

  • Advertising
  • Internet Marketing
  • Social Network
  • Canada
  • Forecast
  • Italy Online Marketing and Social Media Marketing Budget Allocation Analysis (%), 2015
  • 3. Social Media Marketing Budget Allocation

Social media advertising spend by telecom brands in Italy stood at US$12 million by end of 2015, accounting for 5.6% of total social media advertising. During 2011-2015, social media advertising in this industry has increased at a CAGR of 35.7%. This growth is expected to continue in 2016 with brands expected to spend US$16 million, representing...

  • Advertising
  • Internet Marketing
  • Social Network
  • Italy
  • Forecast
  • Italy Online Marketing and Social Media Marketing Budget Allocation Analysis (%), 2015
  • 3. Social Media Marketing Budget Allocation

Social media advertising spend by education brands in Italy stood at US$1 million by end of 2015, accounting for 0.4% of total social media advertising. During 2011-2015, social media advertising in this industry has increased at a CAGR of 35.9%. This growth is expected to continue in 2016 with brands expected to spend US$1 million, representing...

  • Advertising
  • Internet Marketing
  • Social Network
  • Italy
  • Forecast
  • Italy Online Marketing and Social Media Marketing Budget Allocation Analysis (%), 2015
  • 3. Social Media Marketing Budget Allocation

Social media advertising spend by public sector brands in Italy stood at US$2 million by end of 2015, accounting for 1.0% of total social media advertising. During 2011-2015, social media advertising in this industry has increased at a CAGR of 41.0%. This growth is expected to continue in 2016 with brands expected to spend US$3 million, representing...

  • Advertising
  • Internet Marketing
  • Social Network
  • Italy
  • Forecast
  • Brazil Online Marketing and Social Media Marketing Budget Allocation Analysis (%), 2015
  • 3. Social Media Marketing Budget Allocation

Social media advertising spend by public sector brands in Brazil stood at US$2 million by end of 2015, accounting for 0.4% of total social media advertising. During 2011-2015, social media advertising in this industry has increased at a CAGR of 47.3%. This growth is expected to continue in 2016 with brands expected to spend US$3 million, representing...

  • Advertising
  • Internet Marketing
  • Social Network
  • Brazil
  • Forecast
  • Canada Online Marketing and Social Media Marketing Budget Allocation Analysis (%), 2015
  • 3. Social Media Marketing Budget Allocation

Social media video advertising spend is expected to reach US$217 million by end of 2016, accounting for 27.5% of total social media advertising. Over the forecast period (2016-2020), Socintel360 expects social media video ad spend to grow at a CAGR of 37.0% to reach US$764 million in 2020, accounting for 39.7% share of the market. Display...

  • Advertising
  • Internet Marketing
  • Social Network
  • Canada
  • Forecast
  • Canada Online Marketing and Social Media Marketing Budget Allocation Analysis (%), 2015
  • 3. Social Media Marketing Budget Allocation

Social media advertising spend by real estate brands in Canada stood at US$6 million by end of 2015, accounting for 1.0% of total social media advertising. During 2011-2015, social media advertising in this industry has increased at a CAGR of 37.2%. This growth is expected to continue in 2016 with brands expected to spend US$8 million, representing...

  • Advertising
  • Internet Marketing
  • Social Network
  • Canada
  • Forecast
  • Italy Online Marketing and Social Media Marketing Budget Allocation Analysis (%), 2015
  • 3. Social Media Marketing Budget Allocation

Social media advertising spend by technology & computing products brands in Italy stood at US$2 million by end of 2015, accounting for 1.1% of total social media advertising. During 2011-2015, social media advertising in this industry has increased at a CAGR of 34.6%. This growth is expected to continue in 2016 with brands expected to spend...

  • Advertising
  • Internet Marketing
  • Social Network
  • Italy
  • Forecast
  • Brazil Online Marketing and Social Media Marketing Budget Allocation Analysis (%), 2015
  • 3. Social Media Marketing Budget Allocation

Social media advertising spend by entertainment brands in Brazil stood at US$24 million by end of 2015, accounting for 3.7% of total social media advertising. During 2011-2015, social media advertising in this industry has increased at a CAGR of 51.7%. This growth is expected to continue in 2016 with brands expected to spend US$33 million,...

  • Advertising
  • Internet Marketing
  • Social Network
  • Brazil
  • Forecast
  • Italy Online Marketing and Social Media Marketing Budget Allocation Analysis (%), 2015
  • 3. Social Media Marketing Budget Allocation

Social media advertising spend by health & beauty brands in Italy stood at US$15 million by end of 2015, accounting for 6.9% of total social media advertising. During 2011-2015, social media advertising in this industry has increased at a CAGR of 44.6%. This growth is expected to continue in 2016 with brands expected to spend US$22 million,...

  • Advertising
  • Internet Marketing
  • Social Network
  • Italy
  • Forecast
  • Italy Online Marketing and Social Media Marketing Budget Allocation Analysis (%), 2015
  • 3. Social Media Marketing Budget Allocation

Social media video advertising spend is expected to reach US$116 million by end of 2016, accounting for 36.3% of total social media advertising. Over the forecast period (2016-2020), Socintel360 expects social media video ad spend to grow at a CAGR of 45.8% to reach US$527 million in 2020, accounting for 56.2% share of the market. Display...

  • Advertising
  • Internet Marketing
  • Social Network
  • Italy
  • Forecast
  • Canada Online Marketing and Social Media Marketing Budget Allocation Analysis (%), 2015
  • 3. Social Media Marketing Budget Allocation

Social media advertising spend by education brands in Canada stood at US$1 million by end of 2015, accounting for 0.2% of total social media advertising. During 2011-2015, social media advertising in this industry has increased at a CAGR of 25.7%. This growth is expected to continue in 2016 with brands expected to spend US$1 million, representing...

  • Advertising
  • Internet Marketing
  • Social Network
  • Canada
  • Forecast