7 reports

About this market Premium lagers are increasingly preferred by consumers because of their authenticity, taste, brand story, visual identity, and experience. The premium lager many vendors has gained high popularity among consumers because of its authentic taste. The adoption of the keg packaging and dispense format, especially...

  • Lager
  • World
  • Alcoholic Drink Consumption

Relatively limited role for premium lager

  • Beer
  • Lager
  • World
  • United States
  • Beer Sales
  • Disposable Income

"The fundamental reason for the decline in the beer category is the fact the biggest segments - standard and premium lager - are losing relevance with millennial consumers."

  • Lager
  • United Kingdom
  • Consumer Confidence Index

Lager remains unchallenged across the region

  • Lager
  • Latin America
  • World
  • Disposable Income
  • Lager Price

Demand for premium lager

  • Lager
  • World
  • China
  • Latin America
  • APAC
  • Europe
  • Central America
  • Disposable Income
  • Alcoholic Drink Revenue

Dark Beer Premium Lager Economy Lager Stout

  • Beer
  • Lager
  • World
  • China
  • Beer Import
  • Beer Sales

China bound to lead in premium lager

  • Beer
  • Lager
  • World
  • China
  • Beer Sales
  • Soft Drink Revenue