About 100 reports

Global Ready-to-Drink (RTD) Coffee Market is projected to grow at a CAGR of 7.69% during the forecast period. - Health deterioration, due to busy lifestyles and insufficient exercise, along with increasing obese population, is a major reason behind the increasing number of individuals riding on the fitness fad. Ready-to-drink coffee,...

  • Ready-To-Drink Coffee
  • Beverage
  • In-Store Retail
  • Kitchen Appliance
  • APAC
  • Europe
  • Africa
  • Middle East
  • North America
  • Coffee Consumption
  • Beverage Revenue

Asia Pacific is the key region for RTD coffee globally, accounting for nearly 80% of global sales. Much of this is due to Japan, with sales of USD11 billion. However, home seclusion due to COVID-19 hit the Japanese market hard, which accelerated the struggles already seen prior to the pandemic. However, the regional presence of RTD coffee...

  • Ready-To-Drink Coffee
  • APAC
  • Gross Domestic Product Per Capita
  • Coffee Consumption

In 2021, RTD coffee recovered from the setback in 2020, in correspondence with the return to pre-pandemic daily lives. As restrictions continue easing and employees return to working in offices, demand for on-the-go products is gradually returning as consumers are once again rushed and have less time to prepare coffee at home. RTD Coffee...

  • Ready-To-Drink Coffee
  • Bosnia and Herzegovina
  • Soft Drink Revenue
  • Online Retail Sales

RTD coffee is seen as a convenient and tasty option for coffee enthusiasts. Prior to the outbreak of COVID-19 these products were typically purchased for on-the-go consumption; however, as a result of the pandemic this demand shifted to those consumers forced to work from home. Growth remained strong but below pre-COVID-19 levels in 2021,...

  • Ready-To-Drink Coffee
  • Sweden
  • Soft Drink Revenue
  • Gross Domestic Product Per Capita

In 2020, RTD coffee responded negatively to the COVID-19 pandemic. The main reason for this was because the majority of RTD coffee purchases are impulse buys, and due to lockdown and restrictions, less of these took place in 2020. However, in 2021, RTD coffee will bounce back as normality is somewhat restored and consumers return to their...

  • Ready-To-Drink Coffee
  • Macedonia
  • Soft Drink Revenue
  • Online Retail Sales

Coffee is not a traditional drink in Kazakhstan and the same can be said for RTD coffee, with value sales for RTD tea considerably higher. However, interest is growing fast in RTD, though the consumer is often someone who has spent time in Western countries such as the US. The younger generation also drinks more coffee and is more knowledgeable...

  • Ready-To-Drink Coffee
  • Kazakhstan
  • Soft Drink Revenue
  • Business Confidence Index

Despite the reduction of consumption occasions for on-the-go formats during the lockdown months due to COVID-19, off-trade sales of RTD coffee managed to continue to see a positive performance in 2020, and the situation was no different in 2021. Consumers included RTD coffee in their routines not only as a way to provide them with a caffeine...

  • Ready-To-Drink Coffee
  • United Kingdom
  • Soft Drink Revenue
  • Labour Utilisation

RTD coffee is a niche product area in Lithuania. While RTD coffee has been growing strongly over the review period, the 2020 lockdowns stifled growth somewhat. RTD is mainly purchased on the go, and with people spending significant amounts of time at home in 2020, on-the-go consumption reduced dramatically. In 2021, with society opening up,...

  • Ready-To-Drink Coffee
  • Lithuania
  • Soft Drink Revenue

Unlike the downwards trends seen in RTD tea, RTD coffee is booming in 2021. This is attributed to a rise in popularity following the arrival of Starbucks (from Arla Foods SA) in the country. In Poland, RTD coffee is treated as a dessert and is usually consumed between 12.00hrs and 16.00hrs. As such, it is not treated as an alternative to coffee...

  • Ready-To-Drink Coffee
  • Poland
  • Soft Drink Revenue
  • Gross Domestic Product Per Capita

2021 saw RTD coffee mount a full recovery from the sales declines registered in the category during 2020 as the challenging trading environment that put considerable pressure on demand at the peak of the COVID-19 pandemic receded, giving the leading players ample opportunity to recover completely over the course of the year. One of the key...

  • Ready-To-Drink Coffee
  • Romania
  • Soft Drink Revenue
  • Sugar Consumption

While RTD is still a relatively small product area in terms of value sales, it has been growing strongly over the review period and it has come through the pandemic unscathed, registering double-digit retail value and volume growth in both 2020 and 2021. In fact, RTD coffee was the fastest growing soft drink in Serbia and this is expected...

  • Ready-To-Drink Coffee
  • Serbia
  • Soft Drink Revenue

RTD coffee is regarded as offering a convenient alternative to energy drinks for consumers who tend to perceive coffee as a healthier option. The convenience trend in Estonia is leading to a growing number of busy local consumers looking for packaged drinks they can consume on-the-go, and this supported sales in 2021. In addition, manufacturers...

  • Ready-To-Drink Coffee
  • Estonia
  • Soft Drink Revenue
  • Coffee Sales

Total value sales of RTD coffee are set to register single-digit growth in 2021, after seeing a strong decline in 2020, caused by COVID-19. As more people stayed at home during the pandemic and measures such as social distancing were in place, on-the-go consumption fell, which had a negative impact on off-trade sales. On-trade sales of RTD...

  • Ready-To-Drink Coffee
  • China
  • Soft Drink Revenue
  • Gross Domestic Product Per Capita

RTD coffee witnessed healthy double-digit growth in 2021. Despite the fact that on-the-go consumption continued to come under pressure in 2021 due to ongoing COVID-19 restrictions in consumer foodservice, this underdeveloped category remained an interesting growth proposition. Moreover, the main players mainly target young adults as these...

  • Ready-To-Drink Coffee
  • Netherlands
  • Soft Drink Revenue
  • Gross Domestic Product Per Capita

RTD coffee has remained one of the most stable soft drinks categories in Georgia during the pandemic. It does not depend on on-trade sales or tourist inflow to maintain its sales, and so was not exposed to the difficulties and uncertainty that other soft drinks are currently facing. Brands are exclusively purchased in the off-trade and are...

  • Ready-To-Drink Coffee
  • Georgia
  • Soft Drink Revenue
  • Tourist Arrivals

The RTD coffee category remained relatively unaffected by the pandemic in 2021 and was able to achieve strong growth. Consumers happily accepted this category as an alternative to coffee available via the on-trade and maintained their demand for pre-prepared coffee products. As consumers are becoming better educated on coffee the willingness...

  • Ready-To-Drink Coffee
  • Hungary
  • Soft Drink Revenue
  • Gross Domestic Product Per Capita

RTD coffee registered a rebound, after a value and volume decline in 2020. A significant portion of value sales of RTD coffee rises from on-the-go consumption and with people out and about less in 2020, this curtailed sales for RTD coffee. With society opening up in 2021, consumption of RTD coffee recovered. RTD Coffee in Slovenia...

  • Ready-To-Drink Coffee
  • Slovenia
  • Soft Drink Revenue

RTD coffee remains a niche category, with sales generally limited to upper-income urban consumers. The pandemic had a slightly negative impact on sales as people turned away from buying non-essential items and purchasing power fell in line with the economic downturn. Lockdowns and other restrictions on movement meant that impulse purchases...

  • Ready-To-Drink Coffee
  • Pakistan
  • Soft Drink Revenue
  • High Net Worth Individuals Number

There were some developments in the competitive landscape of RTD coffee as energy drinks companies introduced hybrid products (FF RTD coffee). For example, Hell Energy Hellas entered RTD coffee with the launch of Hell Energy Coffee in cappuccino and latte versions. Meanwhile, Coca-Cola Hellenic Bottling launched Espresso Monster, a new product...

  • Ready-To-Drink Coffee
  • Greece
  • Soft Drink Revenue
  • Gross Domestic Product Per Capita

Cold brew coffee first emerged in specialist coffee shops early in the review period. However, its growing popularity – particularly among millennials – has translated into demand for RTD coffee through off-trade, with the category recording triple-digit growth in both current value and volume sales terms in 2021. RTD Coffee in New...

  • Ready-To-Drink Coffee
  • New Zealand
  • Soft Drink Revenue
  • Gross Domestic Product Per Capita

RTD coffee saw strong retail volume growth in 2020 supported by the enforced closure of specialist coffee shops, cafés and restaurants. After on-trade outlets reopened in May 2021 many consumers switched back to purchasing fresh coffee, and to a lesser extent RTD coffee, from these outlets, with this limiting demand for RTD coffee through...

  • Ready-To-Drink Coffee
  • Slovakia
  • Soft Drink Revenue
  • Vaccination Coverage

The best-known brands of RTD coffee in Colombia, including all of the brands with a premium positioning, faced extreme difficulties during 2020 and 2021 as the government-mandated partial shutdown of the Colombian consumer foodservice industry as a key measure to curb the spread of the COVID-19 virus deprived these brands of countless sales...

  • Ready-To-Drink Coffee
  • Colombia
  • Soft Drink Revenue
  • Soft Drink Consumption

RTD coffee is a small soft drinks category in Portugal, representing a niche area of the market. The category is in the growing phase of its lifecycle, and therefore continues to register significant off-trade volume growth. This is being supported by the expansion of the product offer over the review period by both domestic players such as...

  • Ready-To-Drink Coffee
  • Portugal
  • Soft Drink Revenue
  • Gross Domestic Product Per Capita

RTD coffee remains a relatively niche category in Peru albeit with potential for growth, specifically among young Peruvian consumers who purchase it to manage stress and boost energy levels for their busy lifestyles. Many also opt for it as a healthy and natural alternative to sugary carbonates and energy drinks. Despite consumers having their...

  • Ready-To-Drink Coffee
  • Peru
  • Soft Drink Revenue
  • Gross Domestic Product Per Capita

RTD Coffee is a niche in Egypt, with retail volume sales declining throughout the forecast period. RTD coffee relies heavily on imported products. As a result, increased import tariffs and an unstable exchange rate drove significant increases in unit pricing during the early part of the review period, which undermined demand. Moreover, COVID-19...

  • Ready-To-Drink Coffee
  • Egypt
  • Soft Drink Revenue
  • Gross Domestic Product Per Capita

In 2021, RTD coffee will demonstrate double-digit volume growth, thanks to growing consumer demand for products that have added benefits. In the case of RTD coffee, the benefits are an increase in energy and concentration levels due to the caffeine content of the soft drinks. Thus, many consumers have been turning to RTD coffee as an alternative...

  • Ready-To-Drink Coffee
  • Turkey
  • Soft Drink Revenue
  • Gross Domestic Product Per Capita

Demand for RTD coffee remains limited in Denmark, but it is expanding rapidly amid rising consumer awareness. Nonetheless, the rate of growth in off-trade volume sales slowed during 2020 and continued to do so in 2021. RTD coffee is perhaps the category of soft drinks that is least likely to be regarded as essential among Danish consumers,...

  • Ready-To-Drink Coffee
  • Denmark
  • Soft Drink Revenue
  • Gross Domestic Product Per Capita

RTD coffee in South Korea saw positive off-trade value growth in 2021, as such products are considered to offer excellent value for money for consumers. South Korean consumers increased their coffee consumption during the pandemic, and RTD coffee also benefited from this. RTD coffee gained sales amongst price-sensitive consumers as a low-cost...

  • Ready-To-Drink Coffee
  • South Korea
  • Soft Drink Revenue
  • Gross Domestic Product Per Capita

No major innovations were seen in RTD coffee in 2021 due to the onset of COVID-19 in the previous year, as this category continues to be perceived as a non-essential soft drink amongst locals. The lack of drinking culture in relation to these beverages remains evident, particularly in a coffee producing country, where most people are used...

  • Ready-To-Drink Coffee
  • Costa Rica
  • Soft Drink Revenue
  • Online Retail Sales

RTD coffee remained a rather niche category in 2021. RTD coffee was harmed by the Coronavirus (COVID-19) pandemic, especially in 2020, as restrictions to consumer movement resulted in a contraction in demand for products designed for on-the-go consumption. However, in 2021, RTD coffee bounced back, helped by the progressive lifting of restrictions. RTD...

  • Ready-To-Drink Coffee
  • Italy
  • Soft Drink Revenue
  • Tourist Arrivals