About 300 reports

GLOBAL MALE GROOMING PRODUCT MARKET FORECAST 2017-2026 ##.

  • Body Care
  • Male Grooming
  • Personal Hygiene
  • World
  • MEN'S GROOMING IN SOUTH AFRICA - CATEGORY ANALYSIS
  • July 2017

Men’s grooming recorded 13% growth in value sales in 2016 as men are increasingly interested in products that have been developed specifically for their needs. Moreover, men are now also becoming increasingly likely to shop for their own beauty and personal care products. There is also a growing focus on the role of good quality products in...

  • Body Care
  • Male Grooming
  • Personal Hygiene
  • South Africa
  • Demand
  • MEN'S GROOMING IN MOROCCO - CATEGORY ANALYSIS
  • MEN'S GROOMING IN MOROCCO - COMPANY PROFILES

2016 saw men’s grooming record another strong performance as current value sales rose by 7%. Nowadays, a very diverse range of men’s grooming products are available in Morocco and the variety of products is constantly expanding as major companies involved in the beauty and personal care industry take innovation and new product...

  • Male Grooming
  • Morocco
  • Demand
  • Forecast
  • Unilever Maghreb SA
  • MEN'S GROOMING IN VIETNAM - CATEGORY ANALYSIS
  • MEN'S GROOMING IN VIETNAM - COMPANY PROFILES

Men’s grooming became attractive to both international and domestic companies over the last two years of the review period. Demand for men’s beauty and personal care products increased strongly, especially among the young population living in main cities. In 2016, advertisements by most leading companies such as Unilever Vietnam...

  • Male Grooming
  • Personal Hygiene
  • Vietnam
  • Demand
  • Unilever PLC
  • MEN'S GROOMING IN URUGUAY - COMPANY PROFILES
  • MEN'S GROOMING IN URUGUAY - CATEGORY ANALYSIS

Uruguayan men are very traditional. Therefore, the introduction of new men’s grooming products can be a challenge. However, men are starting to accept, and be more interested in, specific-purpose products. Nevertheless, men’s shaving continues to be the biggest category in terms of value sales. Euromonitor International’s Men’s Grooming...

  • Body Care
  • Male Grooming
  • Personal Hygiene
  • Uruguay
  • Demand
  • MEN'S GROOMING IN THE PHILIPPINES - CATEGORY ANALYSIS
  • Passport 9

The product launches in men’s grooming in the review period continued to gain prominence and support in 2016, providing stable growth in the category. The younger consumer base was the most profitable in 2016, which benefited men’s grooming, as more products were demanded by this age group. Men are increasingly seeking products that specifically...

  • Male Grooming
  • Philippines
  • Demand
  • Procter & Gamble Company
  • Unilever PLC
  • MEN'S GROOMING IN FRANCE - CATEGORY ANALYSIS
  • MEN'S GROOMING IN FRANCE - COMPANY PROFILES

Men’s grooming in 2016 was adversely affected by several factors. Firstly, like beauty and personal care as a whole, men’s grooming suffered declines in both volume and value terms due to limited consumer budgets, growing price pressure as a result of heavy promotional activities and a lack of innovation in certain categories, such as skin...

  • Body Care
  • Male Grooming
  • Personal Hygiene
  • France
  • L'Oreal S.A.
  • MEN'S GROOMING IN UKRAINE - COMPANY PROFILES
  • MEN'S GROOMING IN UKRAINE - CATEGORY ANALYSIS

In 2016 the budgets of many Ukrainians were still too tight to afford lavish purchases of diverse products and services, the prices of which grew significantly over recent years following the local currency devaluation. Economising was practiced when possible, and it was true of men’s grooming as well. Whereas basic categories such as razors...

  • Body Care
  • Male Grooming
  • Personal Hygiene
  • Ukraine
  • Demand
  • MEN'S GROOMING IN POLAND - CATEGORY ANALYSIS
  • MEN'S GROOMING IN POLAND - COMPANY PROFILES

Polish men are increasingly willing to invest in personal appearance. Following expanding knowledge of personal care and hygiene, an increasing number of Polish men are aware of the fact that their skin requires different care to women’s. While applying cosmetic products, male consumers tend to expect efficiency, a pleasant scent, functionality...

  • Body Care
  • Male Grooming
  • Personal Hygiene
  • Poland
  • MEN'S GROOMING IN NORWAY - COMPANY PROFILES
  • MEN'S GROOMING IN NORWAY - CATEGORY ANALYSIS

Unlike other fmcg industries such as apparel and footwear, beauty and personal care in Norway has not yet seen sales of products which specifically target men take off to the extent which was previously anticipated. Sales in men’s grooming are developing at a slower pace than in the overall beauty and personal care industry, indicating that...

  • Body Care
  • Male Grooming
  • Personal Hygiene
  • Norway
  • Orkla Group
  • MEN'S GROOMING IN UZBEKISTAN - CATEGORY ANALYSIS
  • MEN'S GROOMING IN UZBEKISTAN - COMPANY PROFILES

Despite the increasing availability of men’s grooming products, sales were not very successful in 2016. This can be explained by the sharp depreciation of the national currency against the US dollar due to the economic crisis by the end of review period, which caused drastic price growth, particularly on imported products, and thereby worsened...

  • Male Grooming
  • Personal Hygiene
  • Uzbekistan
  • Demand
  • Beiersdorf AG
  • MEN'S GROOMING IN TURKEY - CATEGORY ANALYSIS
  • MEN'S GROOMING IN TURKEY - COMPANY PROFILES

In 2016, growth in men’s grooming was stimulated by the increasing number of urban men with professional jobs, who attach greater importance to their personal hygiene and appearance. Although the traditional image of maleness in Turkish culture is not conducive to the use of personal care products, urban, educated and affluent men are increasingly...

  • Male Grooming
  • Personal Hygiene
  • Turkey
  • Demand
  • Forecast
  • MEN'S GROOMING IN ISRAEL - CATEGORY ANALYSIS
  • April 2017

As men’s skin care is a developing category, growth is mainly being fuelled by mass brands. Israeli men prefer to use value-for money products as the category is new to them. Many brand manufacturers continue to launch new products in an effort to improve consumer awareness of the category and what it has to offer. Euromonitor International’s...

  • Body Care
  • Male Grooming
  • Israel
  • Forecast
  • Lilit Cosmetics Ltd
  • MEN'S GROOMING IN NIGERIA - COMPANY PROFILES
  • MEN'S GROOMING IN NIGERIA - CATEGORY ANALYSIS

Although still niche in Nigeria, men’s grooming increased over the review period thanks largely attributed to the rise in usage of the internet and cable TV as many consumers are influenced by local and international celebrities. These celebrities – such as Nollywood actors and directors and Afro-Pop musicians – are trendsetters who create...

  • Body Care
  • Male Grooming
  • Personal Hygiene
  • Nigeria
  • Demand
  • MEN'S GROOMING IN VENEZUELA - CATEGORY ANALYSIS
  • PROSPECTS

Men’s toiletries is the largest category in men’s grooming with volume sales reaching 1.1 million litres in 2016. In beauty and personal care, men often use products designed for all family members, although this does not apply to deodorants. In this sense, men’s deodorants is by far the largest category with volume sales of 774 million litres...

  • Body Care
  • Male Grooming
  • Personal Hygiene
  • Venezuela
  • MEN'S GROOMING IN NEW ZEALAND - CATEGORY ANALYSIS
  • CATEGORY DATA

Over the review period the brand Lynx by Unilever New Zealand evolved from a line of men’s deodorants, through expansion into key product categories including hair care, bath and shower and fragrances. 2016 saw strong advertising of the Lynx brand, with the television advertisement Find Your Magic, advertising the Lynx grooming range and depicting...

  • Body Care
  • Male Grooming
  • Personal Hygiene
  • New Zealand
  • Forecast

The 2019-2024 World Outlook for Men’s Grooming Products ## INTRODUCTION ##. ## OVERVIEW ##. ## WHAT IS LATENT DEMAND AND THE P. I. E.?

  • Body Care
  • Male Grooming
  • Personal Hygiene
  • World
  • Demand
  • Male grooming products market in APAC
  • Male grooming products market in Europe

About male grooming products Earlier men used generic unisex brands. However, these days, men prefer to use brands, which are customized as per their skin and age. This change has transformed the entire beauty and personal care industry and every leading consumer products company has ventured to capture male target customers. Customers...

  • Male Grooming
  • World
  • Panasonic Corporation
  • Spectrum Brands, Inc.
  • The Gillette Company
  • Global online male-grooming products market -
  • Global online male-grooming products market - Market size and forecast 2017-2022 ($ billions)

About Online Beauty and Personal Care Products The global BPC products market is the parent market of the global online BPC products market and has 11 segments that include skin care products: hair care products, color cosmetics, fragrances, oral hygiene products, and depilatory products. Over the years, haircare, and...

  • Male Grooming
  • World
  • Beiersdorf AG
  • Estee Lauder Companies Inc.
  • Procter & Gamble Company

ASIA PACIFIC MALE GROOMING PRODUCT MARKET FORECAST 2017-2026 ##.

  • Male Grooming
  • Personal Hygiene
  • APAC
  • MEN'S GROOMING IN CHINA - CATEGORY ANALYSIS
  • Room for Development in Men's Grooming

Men’s grooming continued to grow in 2017, benefiting from the steady demand for men-specific beauty and personal care products, in view of the growing consumer sophistication among Chinese men. Men’s toiletries represents the lion’s share of total value sales, with men’s bath and shower taking the lead in terms of value growth in 2017, thanks...

  • Body Care
  • Male Grooming
  • Personal Hygiene
  • China
  • Demand
  • MEN'S GROOMING IN THE US - CATEGORY ANALYSIS
  • May 2018

Over the review period, men’s shaving faced tough times in the US. In 2017, despite the aggressive strategies of traditional players and the success stories of direct-to-consumer brands, the category saw its sales drop once again. The biggest players tried several strategies, from launching their own subscription clubs (as Procter & Gamble...

  • Body Care
  • Male Grooming
  • Personal Hygiene
  • United States
  • REGIONAL OVERVIEW
  • INTRODUCTION

With such pace of growth, China is expected to rise as the number one market by value in Asia Pacific, surpassing the current leader Japan.

  • Body Care
  • Male Grooming
  • APAC
  • China
  • Demand
  • MEN'S GROOMING IN THE UNITED KINGDOM - CATEGORY ANALYSIS
  • Unilever Remains the Leading Company in Men's Grooming in the UK

Men’s skin care is continuing to benefit from a change in mind-set as more men begin to integrate skin care into their grooming routines. Although penetration is still very low relative to women’s skin care, the potential for growth is extensive. Anti-ageing and anti-pollution, as well as more complex skin care routines inspired by Korean...

  • Body Care
  • Male Grooming
  • United Kingdom
  • Procter & Gamble Company
  • Unilever PLC
  • MEN'S GROOMING IN INDIA - CATEGORY ANALYSIS
  • the Entry of More Start-ups in Men's Grooming

Rising aspirations and the rapidly evolving tastes and preferences of young men aided the evolution of men’s grooming in India. Previously, men usually only used a razor/blade and shaving foam or gel. With Indian men becoming more conscious of their looks, brands such as The Man Company, Beardo, LetsShave and Bombay Shaving Company expanded...

  • Body Care
  • Male Grooming
  • Personal Hygiene
  • India
  • MEN'S GROOMING IN CANADA - CATEGORY ANALYSIS
  • Large Multinationals Dominate Men's Grooming

Men’s grooming offers significant growth potential in Canada as many brand manufacturers are becoming more active in this category, both in terms of new product development and marketing. While men’s shaving is relatively mature and stable, other categories offer stronger opportunities for growth. Men’s bath and shower, men’s hair care and...

  • Body Care
  • Male Grooming
  • Personal Hygiene
  • Canada
  • Procter & Gamble Company
  • Men's Grooming Remains Dominated by Multinationals
  • MEN'S GROOMING IN ITALY - CATEGORY ANALYSIS

Italian men are paying increasing attention to their appearance and investing more in specific men’s products, aesthetic surgery and beauty salons. Over the forecast period, this trend is predicted to positively impact men’s grooming, especially men’s toiletries, but all areas of men’s grooming are expected to register positive retail volume...

  • Body Care
  • Male Grooming
  • Personal Hygiene
  • Italy
  • MEN'S GROOMING IN GERMANY - CATEGORY ANALYSIS
  • May 2018

In 2017, men’s grooming recorded a decline in value sales despite general optimism regarding the category. Its decline can be largely attributed to a poor performance from men’s shaving and a high level of price competition between both manufacturers and retailers. Men’s shaving suffered from weaker demand due to the popularity of beards and...

  • Male Grooming
  • Personal Hygiene
  • Germany
  • Demand
  • Procter & Gamble Company
  • Positive Outlook Ahead for Men's Grooming
  • International Brands Lead Men's Grooming

Men’s toiletries, accounting for the majority of the sales in men’s grooming, are recording healthy growth. Gatsby, Axe, and Rexona are the top three brands in men’s toiletries. Gatsby is well known for its cologne and deodorants products. Axe is also well known for its quality, which attracts male consumers to purchase the deodorants. Furthermore,...

  • Body Care
  • Male Grooming
  • Personal Hygiene
  • Indonesia
  • MEN'S GROOMING IN ALGERIA - CATEGORY ANALYSIS
  • Procter & Gamble Leads Men's Grooming in Algeria

Algerian men are expected to start paying more attention to their personal appearance over the forecast period. Together with changing lifestyle trends and a rising number of urban professionals, this should positively impact demand for men’s grooming products, particularly those claiming to offer added-value benefits. In addition, the expected...

  • Body Care
  • Male Grooming
  • Personal Hygiene
  • Algeria
  • Demand