About 300 reports

GLOBAL MALE GROOMING PRODUCT MARKET FORECAST 2017-2026 ##.

  • Body Care
  • Male Grooming
  • Personal Hygiene
  • World
  • MEN'S GROOMING IN SOUTH AFRICA - CATEGORY ANALYSIS
  • July 2017

Men’s grooming recorded 13% growth in value sales in 2016 as men are increasingly interested in products that have been developed specifically for their needs. Moreover, men are now also becoming increasingly likely to shop for their own beauty and personal care products. There is also a growing focus on the role of good quality products in...

  • Body Care
  • Male Grooming
  • Personal Hygiene
  • South Africa
  • Demand
  • MEN'S GROOMING IN ALGERIA - CATEGORY ANALYSIS
  • MEN'S GROOMING IN ALGERIA - COMPANY PROFILES

Men’s grooming remains a niche beauty and personal care category in Algeria, although it is progressively beginning to occupy larger shelf space in retail outlets. Despite rising demand, there is a continued focus by the industry’s leading players on traditional categories such as men’s fragrances, men’s shaving, men’s deodorants...

  • Body Care
  • Male Grooming
  • Personal Hygiene
  • Algeria
  • Demand
  • MEN'S GROOMING IN MOROCCO - CATEGORY ANALYSIS
  • MEN'S GROOMING IN MOROCCO - COMPANY PROFILES

2016 saw men’s grooming record another strong performance as current value sales rose by 7%. Nowadays, a very diverse range of men’s grooming products are available in Morocco and the variety of products is constantly expanding as major companies involved in the beauty and personal care industry take innovation and new product...

  • Male Grooming
  • Morocco
  • Demand
  • Forecast
  • Unilever Maghreb SA
  • MEN'S GROOMING IN VIETNAM - CATEGORY ANALYSIS
  • MEN'S GROOMING IN VIETNAM - COMPANY PROFILES

Men’s grooming became attractive to both international and domestic companies over the last two years of the review period. Demand for men’s beauty and personal care products increased strongly, especially among the young population living in main cities. In 2016, advertisements by most leading companies such as Unilever Vietnam...

  • Male Grooming
  • Personal Hygiene
  • Vietnam
  • Demand
  • Unilever PLC
  • MEN'S GROOMING IN ECUADOR - COMPANY PROFILES
  • MEN'S GROOMING IN ECUADOR - CATEGORY ANALYSIS

The negative trend in men’s grooming was driven by steep retail value and volume declines of men’s fragrances in 2016. With the exception of men’s fragrances, the majority of categories were relatively stable, with moderate retail value growth over the previous year, whilst recoding minor retail volume declines. Men’s toiletries...

  • Body Care
  • Male Grooming
  • Personal Hygiene
  • Ecuador
  • Demand
  • MEN'S GROOMING IN URUGUAY - COMPANY PROFILES
  • MEN'S GROOMING IN URUGUAY - CATEGORY ANALYSIS

Uruguayan men are very traditional. Therefore, the introduction of new men’s grooming products can be a challenge. However, men are starting to accept, and be more interested in, specific-purpose products. Nevertheless, men’s shaving continues to be the biggest category in terms of value sales. Euromonitor International’s Men’s Grooming...

  • Body Care
  • Male Grooming
  • Personal Hygiene
  • Uruguay
  • Demand
  • MEN'S GROOMING IN EGYPT - CATEGORY ANALYSIS
  • MEN'S GROOMING IN EGYPT - COMPANY PROFILES

Men’s grooming’s increase in current value terms mainly reflected the growth of prices in 2016. Men’s razors and blades saw positive growth in 2016 of 15% in current value terms and 2% in volume terms due to the domination of limited players, and the increment of unit price negatively affected consumers’ preferences by downgrading their preferred...

  • Body Care
  • Male Grooming
  • Personal Hygiene
  • Egypt
  • Demand
  • MEN'S GROOMING IN THE PHILIPPINES - CATEGORY ANALYSIS
  • Passport 9

The product launches in men’s grooming in the review period continued to gain prominence and support in 2016, providing stable growth in the category. The younger consumer base was the most profitable in 2016, which benefited men’s grooming, as more products were demanded by this age group. Men are increasingly seeking products that specifically...

  • Male Grooming
  • Philippines
  • Demand
  • Procter & Gamble Company
  • Unilever PLC
  • MEN'S GROOMING IN AUSTRALIA - COMPANY PROFILES
  • MEN'S GROOMING IN AUSTRALIA - CATEGORY ANALYSIS

There has been a shift in the purchasing behaviour of men with regard to grooming products, with men’s shaving continuing to decline in current value terms in 2017. Men’s shaving, which was one of the fastest growing categories at the beginning of the review period, recorded a decline in sales during the second half of the review period due...

  • Body Care
  • Male Grooming
  • Australia
  • Forecast
  • L'Oreal S.A.
  • MEN'S GROOMING IN INDIA - CATEGORY ANALYSIS
  • MEN'S GROOMING IN INDIA - COMPANY PROFILES

Men’s grooming continued to register a robust performance in 2016, increasing by 10% in current value terms due to an increased focus on looks and appearance by urban Indian consumers. Men in India are travelling abroad more than ever before and there is also the impact of increasing exposure to men’s grooming-related products online, which...

  • Male Grooming
  • India
  • Demand
  • Forecast
  • Unilever PLC
  • MEN'S GROOMING IN FRANCE - CATEGORY ANALYSIS
  • MEN'S GROOMING IN FRANCE - COMPANY PROFILES

Men’s grooming in 2016 was adversely affected by several factors. Firstly, like beauty and personal care as a whole, men’s grooming suffered declines in both volume and value terms due to limited consumer budgets, growing price pressure as a result of heavy promotional activities and a lack of innovation in certain categories, such as skin...

  • Body Care
  • Male Grooming
  • Personal Hygiene
  • France
  • L'Oreal S.A.
  • MEN'S GROOMING IN KAZAKHSTAN - CATEGORY ANALYSIS
  • TRENDS

Men’s grooming in Kazakhstan is still a developing category that is far from saturation. Certain types of men’s grooming products are gradually gaining popularity in the country in line with economic development, improvements in distribution and the adoption of higher personal grooming standards by male consumers. However, because Kazakh men...

  • Body Care
  • Male Grooming
  • Personal Hygiene
  • Kazakhstan
  • Demand
  • MEN'S GROOMING IN UKRAINE - COMPANY PROFILES
  • MEN'S GROOMING IN UKRAINE - CATEGORY ANALYSIS

In 2016 the budgets of many Ukrainians were still too tight to afford lavish purchases of diverse products and services, the prices of which grew significantly over recent years following the local currency devaluation. Economising was practiced when possible, and it was true of men’s grooming as well. Whereas basic categories such as razors...

  • Body Care
  • Male Grooming
  • Personal Hygiene
  • Ukraine
  • Demand
  • MEN'S GROOMING IN SLOVAKIA - CATEGORY ANALYSIS
  • May 2017

Appearance is not only highly important for women. More men are investing larger amounts of money in looking trendy and attractive to the opposite sex. Therefore, premium products are seeing greater importance in most categories within men’s grooming. Euromonitor International’s Men’s Grooming in Slovakia report offers a comprehensive...

  • Body Care
  • Male Grooming
  • Slovakia
  • Forecast
  • Procter & Gamble Company
  • MEN'S GROOMING IN POLAND - CATEGORY ANALYSIS
  • MEN'S GROOMING IN POLAND - COMPANY PROFILES

Polish men are increasingly willing to invest in personal appearance. Following expanding knowledge of personal care and hygiene, an increasing number of Polish men are aware of the fact that their skin requires different care to women’s. While applying cosmetic products, male consumers tend to expect efficiency, a pleasant scent, functionality...

  • Body Care
  • Male Grooming
  • Personal Hygiene
  • Poland
  • MEN'S GROOMING IN CHILE - CATEGORY ANALYSIS
  • MEN'S GROOMING IN CHILE - COMPANY PROFILES

Men’s grooming continues to be relatively small within beauty and personal care, mainly caused by target consumers still preferring to use more family-orientated products, be it for monetary reasons or for lack of need. Most Chilean men do not recognise the need to use specially-formulated products for their skin concerns and continue to use...

  • Body Care
  • Male Grooming
  • Chile
  • Demand
  • Procter & Gamble Company
  • MEN'S GROOMING IN RUSSIA - CATEGORY ANALYSIS
  • MEN'S GROOMING IN RUSSIA - COMPANY PROFILES

The main purchasing factor for men remained the efficiency and efficacy of products. Multifunctional and easy to apply products therefore contributed the most to the positive development of men’s grooming in 2016. However, beards, moustaches and stubble became more acceptable and fashionable in Russia at the end of the review period. This...

  • Body Care
  • Male Grooming
  • Personal Hygiene
  • Russia
  • MEN'S GROOMING IN NORWAY - COMPANY PROFILES
  • MEN'S GROOMING IN NORWAY - CATEGORY ANALYSIS

Unlike other fmcg industries such as apparel and footwear, beauty and personal care in Norway has not yet seen sales of products which specifically target men take off to the extent which was previously anticipated. Sales in men’s grooming are developing at a slower pace than in the overall beauty and personal care industry, indicating that...

  • Body Care
  • Male Grooming
  • Personal Hygiene
  • Norway
  • Orkla Group
  • Men's grooming
  • MEN'S GROOMING IN HUNGARY - CATEGORY ANALYSIS

Men’s grooming continued to increase further in 2016, thanks to consumers’ improving financial situation; they were willing to raise their purchases both in value and volume terms. Although the dynamic growth from the previous year slowed down, demand for sophisticated products and scents increased further, as men were attracted by the widening...

  • Body Care
  • Male Grooming
  • Personal Hygiene
  • Hungary
  • Demand
  • MEN'S GROOMING IN ROMANIA - CATEGORY ANALYSIS
  • April 2017

During 2016 the focus of players was placed more on women’s products, fragrances and colour cosmetics, as well as skin care, and thus men’s grooming did not record outstanding growth. Despite the fact that it is an immature category, its growth was similar to that of the industry average in 2016. Euromonitor International’s Men’s Grooming...

  • Male Grooming
  • Personal Hygiene
  • Romania
  • Farmec SA
  • Procter & Gamble Company
  • MEN'S GROOMING IN GEORGIA - CATEGORY ANALYSIS
  • MEN'S GROOMING IN GEORGIA - COMPANY PROFILES

Men’s razors and blades saw the highest value growth within overall beauty and personal care in 2016. The category shows low price sensitivity and current value sales grew by 17% in a situation when unit prices were growing as a result of currency devaluation. The growth consists of both increased volume consumption and increased prices. Males...

  • Body Care
  • Male Grooming
  • Personal Hygiene
  • Georgia
  • Demand
  • MEN'S GROOMING IN UZBEKISTAN - CATEGORY ANALYSIS
  • MEN'S GROOMING IN UZBEKISTAN - COMPANY PROFILES

Despite the increasing availability of men’s grooming products, sales were not very successful in 2016. This can be explained by the sharp depreciation of the national currency against the US dollar due to the economic crisis by the end of review period, which caused drastic price growth, particularly on imported products, and thereby worsened...

  • Male Grooming
  • Personal Hygiene
  • Uzbekistan
  • Demand
  • Beiersdorf AG
  • MEN'S GROOMING IN GREECE - CATEGORY ANALYSIS
  • April 2017

As the recovery of the Greek economy is yet to be seen in earnest, and with disposables incomes remaining at very low levels, Greek consumers are favouring beauty and personal care products that can cover the needs of the entire household, instead of purchasing gender-specific items. As a result, men’s grooming witnessed further sales declines...

  • Male Grooming
  • Personal Hygiene
  • Greece
  • Demand
  • Forecast
  • Men's grooming
  • MEN'S GROOMING IN BULGARIA - COMPANY PROFILES

Men’s grooming is one beauty and personal care category that is increasingly viewed by brand owners as an emerging category that holds strong long-term growth potential. The competitive nature of beauty and personal care in Bulgaria is putting pressure on companies to exploit and develop every niche area of the market. Male consumers are emerging...

  • Body Care
  • Male Grooming
  • Personal Hygiene
  • Bulgaria
  • Demand
  • MEN'S GROOMING IN COSTA RICA - CATEGORY ANALYSIS
  • MEN'S GROOMING IN COSTA RICA - COMPANY PROFILES

As rising levels of competition continue to encourage more aggressive pricing and promotional strategies among the companies present in men’s grooming, further innovation and the offer of additional functional features such as 3-in-1 body wash/shower gel and body care creams continue to emerge as the best way to continue attracting the attention...

  • Male Grooming
  • Personal Hygiene
  • Costa Rica
  • Demand
  • Colgate-Palmolive Company
  • MEN'S GROOMING IN FINLAND - CATEGORY ANALYSIS
  • April 2017

After two years of negative growth, men’s grooming recorded an increase in current value sales in 2016. This was mainly due to several major launches in mass men’s grooming. Most subcategories saw active launches from local and international players. Euromonitor International’s Men’s Grooming in Finland report offers a comprehensive...

  • Body Care
  • Male Grooming
  • Finland
  • Demand
  • Procter & Gamble Company
  • MEN'S GROOMING IN AZERBAIJAN - CATEGORY ANALYSIS
  • MEN'S GROOMING IN AZERBAIJAN - COMPANY PROFILES

Over the course of the review period, significant increases were seen in the number and variety of beauty and personal care products designed specifically for men available in Azerbaijan. These products were launched in variety of categories, including bath and shower, deodorants and skin care, among others as demand for beauty and personal...

  • Body Care
  • Male Grooming
  • Personal Hygiene
  • Azerbaijan
  • Demand
  • MEN'S GROOMING IN AUSTRIA - COMPANY PROFILES
  • MEN'S GROOMING IN AUSTRIA - CATEGORY ANALYSIS

Austrian men became more cautious about spending in 2016, although a smart appearance continued to be seen as crucial to social and career success. Men’s grooming has reached maturity and faces saturation in Austria. This has dampened consumer demand. There was also growing competition from standard categories, which have a high presence of...

  • Body Care
  • Male Grooming
  • Austria
  • Demand
  • Procter & Gamble Company
  • MEN'S GROOMING IN TURKEY - CATEGORY ANALYSIS
  • MEN'S GROOMING IN TURKEY - COMPANY PROFILES

In 2016, growth in men’s grooming was stimulated by the increasing number of urban men with professional jobs, who attach greater importance to their personal hygiene and appearance. Although the traditional image of maleness in Turkish culture is not conducive to the use of personal care products, urban, educated and affluent men are increasingly...

  • Male Grooming
  • Personal Hygiene
  • Turkey
  • Demand
  • Forecast