4 reports

  • HAIR CARE IN GREECE - CATEGORY ANALYSIS
  • CATEGORY DATA

2016 saw Greek consumers and hair care manufacturers shifting their focus towards the natural segment, with natural-positioned brands increasingly dynamic. Products claiming to contain herbal formulations and natural ingredients were also in the spotlight in terms of new product developments, with major players launching and promoting new...

  • Greece
  • Hellas SA
  • L'Oréal Hellas SA
  • L'Oreal S.A.
  • Procter & Gamble Hellas SA
  • HAIR CARE IN GREECE - CATEGORY ANALYSIS
  • CATEGORY DATA

Greece’s beauty and personal care market has seen consecutive years of sales declines ever since the Greek economic crisis broke out during 2009/2010, and 2016 was no exception. Faced with shrinking disposable incomes, most Greek consumers have been forced to eliminate any purchases deemed as unnecessary, while manufacturers have engaged in...

  • Demand
  • Hellas SA
  • L'Oréal Hellas SA
  • L'Oreal S.A.
  • Procter & Gamble Hellas SA

Its Elvive brand managed to double its value share in hair care over the course of the review period.

  • Personal Care
  • Greece
  • Hellas SA
  • L'Oréal Hellas SA
  • L'Oreal S.A.
  • PERSONAL CARE APPLIANCES IN GREECE - CATEGORY ANALYSIS
  • CATEGORY DATA

It should be noted that this trend was more evident in relation to purchases of small appliances rather than major ones.

  • Cooking Appliance
  • Home Appliance
  • Greece
  • BSH Ikiakes Siskeves SA
  • Hellas SA