4 reports

  • HAIR CARE IN GREECE - CATEGORY ANALYSIS
  • L'oréal Leads Hair Care, Followed by Procter & Gamble and Henkel

Hair care in 2017 was characterised by two contradicting trends, which are predicted to continue in the forecast period: on the one hand, product innovation and premiumisation with trends from salons reaching the mass market and a focus on a natural positioning; on the other hand, extensive promotional activity and value depreciation. Euromonitor...

  • Cosmetics
  • Greece
  • Hellas SA
  • L'Oréal Hellas SA
  • Procter & Gamble Hellas SA

Its Elvive brand managed to double its value share in hair care over the course of the review period.

  • Personal Care
  • Greece
  • Hellas SA
  • L'Oréal Hellas SA
  • L'Oreal S.A.
  • HAIR CARE IN GREECE - CATEGORY ANALYSIS
  • HAIR CARE IN GREECE - CATEGORY ANALYSIS

Following the outbreak of the Greek crisis and the substantial reduction in disposable incomes, beauty and personal care in Greece witnessed significant decline. Consumers have been keen to abandon any purchases deemed unnecessary, trade down and chase after offers and discounts massively employed by manufacturers as a means to retain their...

  • Greece
  • Hellas SA
  • L'Oréal Hellas SA
  • L'Oreal S.A.
  • Procter & Gamble Hellas SA
  • PERSONAL CARE APPLIANCES IN GREECE - CATEGORY ANALYSIS
  • CATEGORY DATA

It should be noted that this trend was more evident in relation to purchases of small appliances rather than major ones.

  • Cooking Appliance
  • Home Appliance
  • Greece
  • BSH Ikiakes Siskeves SA
  • Hellas SA