19 reports

  • HAIR CARE IN BELARUS - CATEGORY ANALYSIS
  • Growing Number of Women Use Salon Professional Hair Care Products Daily

In 2017, hair care registered moderate current retail value growth. The category’s products were considered necessities and typically used daily. In 2017, medicated shampoos, colourants and standard shampoos recorded the strongest current retail value growth which drove the performance of the overall category. While medicated shampoos and...

  • Cosmetics
  • Belarus
  • Forecast
  • HAIR CARE IN BELARUS - CATEGORY ANALYSIS
  • PROSPECTS

Growing hygiene standards, active lifestyles and consumers’ awareness stimulated retail value growth and development in beauty and personal care. Improvement in the economy, slow GDP growth and moderate inflation underpinned this growth. Consumers consider many beauty and personal care products necessities, thus their consumption does not...

  • Fragrance
  • Personal Hygiene
  • Belarus
  • Forecast
  • Procter & Gamble Company
  • Major Competition in Premium Fragrances, Colour Cosmetics and Hair Care
  • Improving Economic Conditions and Market Trends Stimulate Growth

In 2017, low disposable incomes affected even premium beauty and personal care in Belarus. While many local consumers decreased the number of units purchased, some even began to switch to mass products. Thus, the category’s value growth derived mostly from inflation. The base of affluent consumers remained small in Belarus, with the majority...

  • Body Care
  • Belarus
  • Modum-nasha Kosmetika Pkf Soao: Key Facts

The categories in which the company has its most significant presence are more mature, such as mass bath and shower, toothpaste, skin care, hair care and men' s grooming.

  • Male Grooming
  • Personal Hygiene
  • Belarus
  • Supply
  • interviews
  • Passport 2

KEY FACTS Passport ## The company' s strongest performance derives from more mature categories, such as hair care, skin care and bath and shower.

  • Cosmetics
  • Personal Care
  • Belarus
  • Market Description
  • Supply
  • Improving Economic Conditions and Market Trends Stimulate Growth

Active advertising and promotion, mostly by foreign companies, continued to be one of the major drivers of both retail volume and value growth.

  • Cosmetics
  • Belarus
  • Improving Economic Conditions and Market Trends Stimulate Growth

Active advertising and promotion, mostly by foreign companies, continued to be one of the major drivers of both retail volume and value growth.

  • Body Care
  • Belarus
  • Forecast
  • Improving Economic Conditions and Market Trends Stimulate Growth

Active advertising and promotion, mostly by foreign companies, continued to be one of the major drivers of both retail volume and value growth.

  • Body Care
  • Belarus
  • Forecast
  • Growing Hygiene Standards and Focus on Personal Appearance Continue To Stimulate Growth
  • Improving Economic Conditions and Market Trends Stimulate Growth

Active advertising and promotion, mostly by foreign companies, continued to be one of the major drivers of both retail volume and value growth.

  • Body Care
  • Male Grooming
  • Personal Hygiene
  • Belarus
  • Forecast
  • Passport 3
  • Improving Economic Conditions and Market Trends Stimulate Growth

Active advertising and promotion, mostly by foreign companies, continued to be one of the major drivers of both retail volume and value growth.

  • Personal Hygiene
  • Belarus
  • Improving Economic Conditions and Market Trends Stimulate Growth

Typically, consumers purchased one unit at a time when the last one purchased was finished.

  • Body Care
  • Belarus
  • Forecast
  • Improving Economic Conditions and Market Trends Stimulate Growth

Relouis-Bel remained one of the largest local companies in colour cosmetics, with the widest assortment of products.

  • Cosmetics
  • Belarus
  • Improving Economic Conditions and Market Trends Stimulate Growth

Foreign competitors such as Colgate- Palmolive Co offered buy-one-get-one-free, additional volume for the same price, and bundle promotions.

  • Oral Hygiene
  • OTC
  • Personal Hygiene
  • Belarus
  • Improving Economic Conditions and Market Trends Stimulate Growth

Active advertising and promotion, mostly by foreign companies, continued to be one of the major drivers of both retail volume and value growth.

  • Body Care
  • Belarus
  • Improving Economic Conditions and Market Trends Stimulate Growth

Instead of having several kinds of fragrances at home, many consumers kept only one.

  • Cosmetics
  • Belarus
  • Improving Economic Conditions and Market Trends Stimulate Growth

Instead of switching to bar soap consumers unwilling to give up convenience preferred economy formats of liquid soap such as large refill packs (one litre to five litres) or inexpensive flexible plastic refill packs (up to one litre).

  • Body Care
  • Personal Hygiene
  • Belarus
  • KEY FACTS
  • STRATEGIC DIRECTION

The product range includes shower gel, liquid soap, bar soap and hair care products.

  • Cosmetics
  • Feminine Hygiene
  • Personal Hygiene
  • Belarus
  • Supply
  • MODUM-NASHA KOSMETIKA PKF SOAO IN BEAUTY AND PERSONAL CARE (BELARUS)
  • Summary 4

The key trend behind the development of sets/kits was the trend for economising, with sets/kits representing savings for money, being cheaper alternatives to separate purchases. Sales in particular grew during the holiday season, as Belarusians like to give and to receive presents. This is why sets/kits remains a popular gift idea for different...

  • Body Care
  • Personal Hygiene
  • Belarus
  • KAMPARY OOO IN TISSUE AND HYGIENE (BELARUS)
  • Key Facts

The product range includes shower gel, liquid soap, bar soap and hair care products.

  • Cosmetics
  • Belarus