17 reports

  • HAIR CARE IN BELARUS - CATEGORY ANALYSIS
  • HAIR CARE IN BELARUS - COMPANY PROFILES

Hair care recorded 7% growth in 2016 which was lower than inflation. Players in this category chose not to put their prices up, in order to avoid alienating much of their consumer base. Moreover, many of these products are considered essential as they are used on a regular if not daily basis and form part of consumers’ hygiene routine. They...

  • Cosmetics
  • Belarus
  • HAIR CARE IN BELARUS - CATEGORY ANALYSIS
  • PARFUM TRADE OOO IN BEAUTY AND PERSONAL CARE (BELARUS)

Real GDP contracted by 3% in 2016 and is expected to continue dropping by 0.5% in 2017. Inflation was also high at 12% with the government putting price controls in place. On a positive note, the EU and the US lifted sanctions against Belarus in 2016, which unlocks potential loans from the European Bank for Restructuring and Development (EBRD)...

  • Body Care
  • Male Grooming
  • Personal Hygiene
  • Belarus
  • Procter & Gamble Company
  • MODUM-NASHA KOSMETIKA PKF SOAO IN BEAUTY AND PERSONAL CARE (BELARUS)
  • Passport 9

This performance will be an improvement on the contracting CAGR of ##% seen over the review period.

  • Body Care
  • Male Grooming
  • Personal Hygiene
  • Belarus
  • Modum-nasha Kosmetika Pkf Soao: Key Facts

The categories in which the company has its most significant presence are more mature, such as mass bath and shower, toothpaste, skin care, hair care and men' s grooming.

  • Male Grooming
  • Personal Hygiene
  • Belarus
  • Supply
  • MODUM-NASHA KOSMETIKA PKF SOAO IN BEAUTY AND PERSONAL CARE (BELARUS)
  • Passport 9

Meanwhile, this category also has one of the smallest markets, which makes its potential growth limited.

  • Body Care
  • Personal Hygiene
  • Belarus
  • MODUM-NASHA KOSMETIKA PKF SOAO IN BEAUTY AND PERSONAL CARE (BELARUS)
  • Passport 9

The gap between the leader and second ranking Oriflame also increased again in 2016 as Oriflame saw its share decline by almost one percentage point on the previous year.

  • Oral Hygiene
  • OTC
  • Personal Hygiene
  • Toothbrush
  • Belarus
  • MODUM-NASHA KOSMETIKA PKF SOAO IN BEAUTY AND PERSONAL CARE (BELARUS)

Fragrance is one of the key factors in influencing consumers' purchasing decisions in deodorants.

  • Body Care
  • Personal Hygiene
  • Belarus
  • MODUM-NASHA KOSMETIKA PKF SOAO IN BEAUTY AND PERSONAL CARE (BELARUS)
  • Passport 11

In the forecast period skin care is set to see a value CAGR of ##% at constant 2016 prices, which will be a considerable improvement on the review period performance.

  • Body Care
  • Belarus
  • interviews
  • Passport 2

KEY FACTS Passport ## The company' s strongest performance derives from more mature categories, such as hair care, skin care and bath and shower.

  • Cosmetics
  • Personal Care
  • Belarus
  • Market Description
  • Supply
  • MODUM-NASHA KOSMETIKA PKF SOAO IN BEAUTY AND PERSONAL CARE (BELARUS)
  • CATEGORY DATA

Baby and child-specific skin care will remain the largest category and record a CAGR of ##% in value sales at constant 2016 prices, while child-specific toiletries will see a strong turnaround, growing by a CAGR of ##%, compared to a ##% contraction over the review period.

  • Baby Hygiene
  • Personal Hygiene
  • Belarus
  • Passport 10
  • BELITA SP OOO - VITEKS ZAO IN BEAUTY AND PERSONAL CARE (BELARUS)

In 2016 this category achieved moderate growth of ##% in value sales, as it is still developing.

  • Cosmetics
  • Belarus
  • Passport 8
  • BELITA SP OOO - VITEKS ZAO IN BEAUTY AND PERSONAL CARE (BELARUS)

Over the forecast period sun care is set to see a value CAGR of ##% at constant 2016 prices.

  • Body Care
  • Belarus
  • Passport 6
  • BELITA SP OOO - VITEKS ZAO IN BEAUTY AND PERSONAL CARE (BELARUS)

The gap between the leader and second ranking Oriflame also increased again in 2016 as Oriflame saw its share decline by almost one percentage point on the previous year.

  • Body Care
  • Belarus

Over the forecast period premium fragrances is set to see the fastest growth, with a CAGR of ##% in value sales at constant 2016 prices.

  • Cosmetics
  • Belarus
  • Procter & Gamble Company
  • KEY FACTS
  • STRATEGIC DIRECTION

The product range includes shower gel, liquid soap, bar soap and hair care products.

  • Cosmetics
  • Feminine Hygiene
  • Personal Hygiene
  • Belarus
  • Supply
  • MODUM-NASHA KOSMETIKA PKF SOAO IN BEAUTY AND PERSONAL CARE (BELARUS)
  • Summary 4

The key trend behind the development of sets/kits was the trend for economising, with sets/kits representing savings for money, being cheaper alternatives to separate purchases. Sales in particular grew during the holiday season, as Belarusians like to give and to receive presents. This is why sets/kits remains a popular gift idea for different...

  • Body Care
  • Personal Hygiene
  • Belarus
  • KAMPARY OOO IN TISSUE AND HYGIENE (BELARUS)
  • Key Facts

The product range includes shower gel, liquid soap, bar soap and hair care products.

  • Cosmetics
  • Belarus