Success Case Study: Manflu Men' s Cold and Flu Remedies; Increasing differentiation in OTC through demographic targeting Summary The OTC healthcare category is expected to see a compound annual growth rate of -##. ##% in the UK between 2014 and 2019.
OTC Distribution in Europe - 2016 Edition OTC Distribution in Europe - The 2016 Edition - The New Global Agenda Chapter ##: Distribution of OTC Medicines in Europe – Introduction, Market Definitions and Summary of Key Issues Forward to the 2016 Study of the Distribution of
Notes: Market sizes include three therapeutic groups: OTC and SOP (a slightly more regulated class of OTC for which advertising is not allowed). Market sizes have been revised to be in line with the latest industry information.
Notes: Since economic difficulty has negatively affected consumers' spending by end of 2012, sales volume of Vitamins and Minerals in OTC market rose slowly because low and mid-income customers prioritised their spending on more important/necessary medicines for illnesses.