About 900 reports

Home Care in Uganda

2200 2650 1725

In 2021 home care sales slowed after experiencing above average growth in 2020 due to the onset of COVID-19. Despite the popularity of traditional alternatives and high poverty levels in the country, population growth, retailing development and urbanisation are boosting home care. Low socioeconomic groups are trading up to home care from unpackaged...

  • Home Healthcare
  • Uganda
  • Disposable Income
  • Home Sales

2020 and 2021 saw sales impacted by the COVID-19 pandemic, which encouraged a stronger focus on hygiene and boosted sales of many products in home care. Consumers spent more time at home, which benefited home insecticides and surface care but hindered products such as shoe polish. The forecast period is likely to see economic uncertainty,...

  • Home Healthcare
  • Sri Lanka
  • Home Sales
  • Disposable Income

Since the outbreak of COVID-19, there has been a behavioural shift in most consumers, in the sense that they have become more aware of hygiene and sanitation. Even as the pandemic comes to an end, these trends will persist, thus boosting the demand for home care products. Moreover, the consumer base for home care is widening due to investment...

  • Home Healthcare
  • Ethiopia
  • High Net Worth Individuals Number
  • Home Sales

Home Care in Angola

2200 2650 1725

Demand for more basic home care products remains strong in Angola despite high inflation and the impact of the COVID-19 pandemic during 2020 and 2021. Moreover, demand for more sophisticated products continues to rise as the consumer base for value-added products expands. Locally manufactured products and domestic brands continue to dominate...

  • Home Healthcare
  • Angola
  • High Net Worth Individuals Number
  • Disposable Income

With the notable exceptions of air care and polishes, COVID-19 has had a significant positive effect on demand for home care in Cambodia, with retail constant value sales (2021 prices) expanding at their fastest rate in well over a decade in 2021. Not only have local consumers been spending more time at home due to COVID-19 restrictions, the...

  • Home Healthcare
  • Cambodia
  • Home Sales
  • Electricity Access

Demand for home care is rising as more consumers come to appreciate the benefits of these products. Rapid economic growth and urbanisation continue to support the expansion of the consumer base for a wider range of home care items as disposable incomes rise, living standards improve and stricter hygiene standards become the norm. However,...

  • Home Healthcare
  • Bangladesh
  • High Net Worth Individuals Number
  • Home Sales

The consumer base for home care continues to widen as population growth and economic development underpin the expansion of the urban middle class. Moreover, wider access to modern homes with running water and improvements in sanitation support the perception that a wider range of home care products are essential. Nevertheless, many low-income...

  • Home Healthcare
  • Tanzania
  • Home Sales
  • High Net Worth Individuals Number

Home care sales registered strong sales growth in 2020 as consumers enduring home seclusion kept their homes scrupulously clean in a bid to avoid COVID-19 transmission. Sales of surface care, bleach and dishwashing soared while demand for polishes dropped. However, rising price sensitivity benefited multi-purpose products, larger pack sizes...

  • Home Healthcare
  • El Salvador
  • Home Sales
  • Disposable Income

Home care in 2021: The big picture Home Care in Paraguay market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and...

  • Home Healthcare
  • Paraguay
  • Home Sales
  • Disposable Income

Home Care in Ghana

2200 2650 1725

Prior to the COVID-19 pandemic, strong development and positive sales growth defined home care. The spending of low-income consumers is confined to laundry care, bleach and home insecticides, although improvements in living conditions were supporting higher and wider demand among this group. In response to the COVID-19 pandemic in 2020, most...

  • Home Healthcare
  • Ghana
  • High Net Worth Individuals Number
  • Home Sales

Home Care in Iraq

2200 2650 1725

Sales of home care continued to flourish in 2021 due to the ongoing threat from COVID-19. However, the higher cost of importing and logistics pushed brands to raise their prices putting a cap on demand for home care. The COVID-19 pandemic has had a big impact on the local economy, with this pushing many consumers to exercise caution in their...

  • Home Healthcare
  • Iraq
  • Home Sales
  • Disposable Income

Sales of home care saw slower growth in 2021 after spiking in 2020 when demand was stimulated by the pandemic and the need to maintain strict hygiene standards. Vaccine rollout and a drop in COVID-19 cases enabled a lifting of some restrictions, facilitating a greater return to normality for many. This led to a market adjustment in categories...

  • Home Healthcare
  • Honduras
  • Home Sales
  • Disposable Income

Home Care in Myanmar

2200 2650 1725

While demand for home care remains limited in Myanmar, it has been significantly boosted by the pandemic, with dishwashing, laundry care and surface care the main beneficiaries of this. Not only were consumers spending more time at home due to the pandemic and preparing and eating more meals there, COVID-19 also made them more conscious of...

  • Home Healthcare
  • Myanmar
  • Home Sales
  • High Net Worth Individuals Number

Home Care in Laos

2200 2650 1725

The home care market in Laos is growing mainly due to changes in consumer lifestyles, with many people moving from rural to urban areas. Moreover, there is also a growing trend towards health and wellness in the country, especially among younger generations and the middle-aged population, which has been heightened by the global pandemic. Diminishing...

  • Home Healthcare
  • Laos
  • Home Sales
  • Disposable Income

Consumers were increasingly aware of home care brands in 2021, due to the emphasis of advertisements in mass media by both international and local manufacturers. As Pakistan is more exposed to newer brand alternatives, the growing middle-income segment is spending more on home care products, especially due to their increased propensity to...

  • Home Healthcare
  • Pakistan
  • Home Sales
  • Disposable Income

Home Care in Panama

2200 2650 1725

Home care in 2021: The big picture Home Care in Panama market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and...

  • Home Healthcare
  • Panama
  • Home Sales
  • Vehicles In Operation

Home Care in Qatar

2200 2650 1725

The COVID-19 pandemic had little impact on home care in 2020 and 2021, other than supporting demand for bleach and surface care products with antimicrobial positioning. With consumers spending much more time at home during the pandemic, stronger demand was registered in various categories including dishwashing, laundry care and toilet care....

  • Home Healthcare
  • Qatar
  • Home Sales
  • High Net Worth Individuals Number

Home Care in Oman

2200 2650 1725

Despite the COVID-19 pandemic and consequent economic backlash, demand for home care products has performed relatively well in Oman. Home care products are widely available and affordable for the majority of consumers. Sales continue to be boosted by ongoing urbanisation, rising consumer hygiene awareness, the increasing number of households...

  • Home Healthcare
  • Oman
  • Home Sales
  • Fuel Demand

Home Care in Lebanon

2200 2650 1725

Political and economic uncertainty as well as the COVID-19 pandemic prevails in Lebanon in 2021. Due to the economic situation some consumers have been forced to trade down to more affordable local brands and private label in home care, but a growing focus on hygiene and convenience has ensured sales remain stable in most areas. Home...

  • Home Healthcare
  • Lebanon
  • Home Sales
  • Disposable Income

Home Care in Kuwait

2200 2650 1725

Home care in 2021: The big picture Home Care in Kuwait market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers...

  • Home Healthcare
  • Kuwait
  • High Net Worth Individuals Number
  • Home Sales

Home Care in Jordan

1675 2100 1350

The imposition of government-enforced lockdowns in 2020 and prolonged periods of time spent at home led to a decline in home care, particularly laundry care. However, the reopening of the country’s economy in 2021 positively impacted home care sales as lifestyles resumed a greater degree of normality. Nevertheless, outside of the wealthier...

  • Home Healthcare
  • Jordan
  • Home Sales
  • Disposable Income

In general, the demand for home care products in Slovenia increased due to the Coronavirus (COVID-19) pandemic in the country. Consumers intensified their cleaning and hygiene routines, including the use of disinfectants and antibacterial products, to minimise the risk of contagion. Moreover, work-from-home, distance learning and few occasions...

  • Home Healthcare
  • Slovenia
  • Home Sales
  • Disposable Income

Home Care in Latvia

2200 2650 1725

Broadly speaking, the pandemic had a positive impact on home care in 2020, a trend that has lingered into 2021 as lockdown measures were slowly relaxed. Lockdown meant more people spent more time at home, and in 2021 many people have continued to work or study from home wherever possible. Home Care in Latvia market report offers a...

  • Home Healthcare
  • Latvia
  • Home Sales
  • Disposable Income

Home Care in Estonia

2200 2650 1725

Home care experienced a mixed performance in response to the COVID-19 pandemic in 2020. Some categories experienced stronger sales, while some witnessed a slowdown. During lockdown, all life activities took place at home including work, learning and leisure activities. As a result, people cooked, washed dishes and lived at home, requiring...

  • Home Healthcare
  • Estonia
  • Home Sales
  • Disposable Income

Home Care in Germany

2200 2650 1725

After significantly benefiting from the emergence of the pandemic in 2020, home care recorded more subdued current value growth in 2021, despite experiencing further demand. The public health emergency continued to heighten consumer awareness of hygiene and sanitisation issues, although the extent of the pandemic’s impact varied according...

  • Home Healthcare
  • Germany
  • Home Sales
  • Car In Use

Home Care in Serbia

2200 2650 1725

Home care in Serbia experienced a positive boost in 2020 due to COVID-19. Whilst some categories saw slowed growth due to the pandemic, including polishes and home insecticides, as consumers prioritised products that they considered to be more essential as a result of the economic impact of the pandemic and the tightening of purse strings,...

  • Home Healthcare
  • Serbia
  • Home Sales
  • Retail Revenue

Home Care in India

2200 2650 1725

The Indian economy was recovering well following the impact of 2020’s lockdown. However, it faced a roadblock once again in the first half of 2021 due to a second wave of COVID-19 infections. Although this was devastating and caused intermittent lockdowns, there was a lower number of cases in the subsequent months due to the rollout of the...

  • Home Healthcare
  • India
  • Home Sales
  • Gross Domestic Product Per Capita

Home Care in China

2200 2650 1725

Home care registered modest current value growth in China in 2021. With the number of new COVID-19 cases remaining relatively low on a national level compared with at the outset of the outbreak, Chinese consumers adapted to the new normal, leading to the normalisation of demand in home care categories that primarily benefited from more home...

  • Home Healthcare
  • China
  • Home Sales
  • Online Shopping Penetration

The COVID-19 pandemic had a positive impact on sales of home care products in Lithuania as hygiene and sanitation became more important in order to prevent contagion and the spread of the virus. With more time spent at home due to lockdown, consumers took even more care of the cleanliness of their homes, which significantly increased category...

  • Home Healthcare
  • Lithuania
  • Home Sales
  • Home Prices

Home care responded well to the COVID-19 pandemic in 2020. With more time being spent at home due to lockdown and then the ongoing restrictions, consumers were cleaning their homes more frequently and used larger quantities of a product at one time to ensure their homes are sanitised and therefore prevent the spread and contagion of the virus. Home...

  • Home Healthcare
  • Macedonia
  • Home Sales
  • Online Retail Sales