3 reports

  • JUICE IN GUATEMALA - CATEGORY ANALYSIS
  • Passport 2

Juice is a mature category in Guatemala, which mainly relies on strong distribution and low unit prices in order to maintain its large consumer base. Most consumers are in the middle and at the lower-end of the market, and usually buy juice in traditional channels. There are over 115,000 independent small grocers in Guatemala, and it is important...

  • Beverage
  • Soft Drink
  • Guatemala
  • Trade
  • Alimentos Maravilla, SA.
  • JUICE IN GUATEMALA - CATEGORY ANALYSIS
  • JUICE IN GUATEMALA - CATEGORY ANALYSIS

Guatemala is a country that has a wide portfolio of domestic and imported soft drinks brands. Differences in economic groups also translate into differences in tastes and preferences. The lower economic group has very tight budgets, and such consumers look for affordable soft drinks, which are usually high in sugar. Family pack sizes, as large...

  • Beverage
  • Soft Drink
  • Guatemala
  • Alimentos Maravilla, SA.
  • PepsiCo, Inc.
  • The company is able to lead in terms of innovation, offering new products, flavours or packaging materials.
  • ALIMENTOS MARAVILLA, SA

In the case of non-alcoholic drinks, the company has a portfolio covering juice, sports and energy drinks, RTD tea and other plant-based hot drinks.

  • Beverage
  • Soft Drink
  • Guatemala
  • Demand
  • Alimentos Maravilla, SA.