1 report

  • JUICE IN SOUTH KOREA - CATEGORY ANALYSIS
  • COMPETITIVE LANDSCAPE

Negative publicity about the sugar content of soft drinks affected juice in South Korea. Juice used to be associated with wholesomeness and was considered family-friendly, so the category faced a severe challenge over the review period. However, the category performed better in 2017. 100% juice, which accounts for the largest share of volume...

  • Juice
  • South Korea
  • Demand
  • Trade
  • Coca-Cola Korea Co Ltd