86 reports

Homeshopping saw a significant fall in its current value sales in 2020. All production lines had to shut down for almost two months, so homeshopping players could only sell existing inventory to consumers, with no novelties or additions. At the same time, pending logistics and frequent deferrals on the delivery of orders caused consumers to...

  • Homeshopping
  • China
  • Store Closures
  • Non-Cash Payments

COVID-19 contributed to decline in homeshopping, as consumers focused mainly on essential purchases in bulk from modern retail outlets. However, decline was seen for this channel even before the pandemic, as homeshopping has been feeling increased pressure from e-commerce in Taiwan. Therefore, the declines in 2020 and 2021 were no surprise,...

  • Homeshopping
  • Taiwan
  • Retail Revenue
  • Online Expenditure

During the review period before the onset of the pandemic, homeshopping retail current value sales had been expanding at a double-digit rate (albeit from quite a low base), and during 2020 they soared by a quarter. Not only were local consumers spending a lot more time watching TV for much of the year, but non-essential retail outlets were...

  • Homeshopping
  • Greece
  • Online Retail Sales
  • Card Transaction

Homeshopping is one of the smallest retail channels in India. Given the low promotional activities of companies in the channel, its popularity is limited amongst consumers. At a time when consumers are increasingly spending time on social media and OTT platforms, homeshopping companies sticking only to television is hampering their growth. Homeshopping...

  • Homeshopping
  • India
  • Contactless Payments
  • Smartphone Penetration

Homeshopping continued on its downward trajectory in 2021, with the channel recording a double-digit decline in current value terms for the third year straight. Homeshopping has been negatively affected by the expanding availability of the products it typically sells in the regions of Russia. Homeshopping in Russia report offers insight...

  • Homeshopping
  • Russia
  • Non-Cash Payments
  • Smartphone Penetration

PPI Homeshopping in Romania report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture...

  • Homeshopping
  • Romania
  • Online Retail Sales
  • Vaccination Coverage

The rise of e-commerce is having a particularly marked impact on the development of homeshopping, which has historically focused on the same competitive advantages, primarily the convenience of ordering products from home and having them delivered. With the COVID-19 crisis having significantly expanded the e-commerce consumer base and familiarised...

  • Homeshopping
  • Indonesia
  • Non-Cash Payments
  • Contactless Payments

Homeshopping is a tiny channel in terms of retail current value sales and will continue its long-term declining trend in 2021. Retail current value sales in this channel peaked in 2015 but have decreased by almost a quarter during the review period. Although a growing number of Egyptian households have satellite TV – where most advertising...

  • Homeshopping
  • Egypt
  • Online Retail Sales
  • Smartphone Penetration

Homeshopping continued to see growth in 2021 with the channel benefiting from an increase in impulse purchases. With people spending more time at home and shops being closed during lockdown, consumers who had previously abandoned homeshopping returned to ordering goods via mail or telephone in 2020 and 2021. This was true mainly for the older...

  • Homeshopping
  • Czech Republic
  • Contactless Payments
  • Online Expenditure

Homeshopping was already posting declining sales in the UK, a trend that was exacerbated during the pandemic despite prolonged periods of home seclusion, both in 2020 and 2021. The fundamental reason for the decline in homeshopping is that many players are seeing a shift in consumers’ shopping habits. Despite having a homeshopping channel,...

  • Homeshopping
  • United Kingdom
  • Online Retail Sales
  • Contactless Payments

Although the pandemic and the official response to it presented strong opportunities for non-store retailing channels to generate strong growth, homeshopping did not emerge as a popular alternative to store-based retailing. Therefore, even the closure of all non-essential retail channel mandated by State Governors for an extended period at...

  • Homeshopping
  • Brazil
  • Disposable Income
  • Retail Revenue

Following a period of successive drops in sales, homeshopping saw sales increase for the first time in years in 2020. The restrictions as a result of the pandemic and the consequent increase in the number of consumers spending time at home boosted growth of the channel, especially for players that had invested in TV homeshopping, with the...

  • Homeshopping
  • Portugal
  • Online Retail Sales
  • Online Expenditure

Homeshopping did not see any real benefit from COVID-19 as consumers continued the shift away from homeshopping to e-commerce, and continued to see declining sales in 2021. As online shopping became more prevalent, even older consumers, who would previously have used homeshopping, discovered the benefits of e-commerce. The internet is so embedded...

  • Homeshopping
  • Denmark
  • Mobile Payment Adoption
  • Number Of Retail Outlets

Homeshopping sales in Bulgaria are generated primarily from TV shopping, making the channel heavily dependent on the state of TV advertising in the country. Towards the end of the review period, the two leading broadcasters, Nova and bTV, introduced new commercial policies. Industry experts estimated that these led to at least a 10% hike in...

  • Homeshopping
  • Bulgaria
  • Online Retail Sales
  • Online Expenditure

In 2021, homeshopping retained a fairly stable performance, albeit recording low value sales declines, as local consumers continued to spend greater time at home than usual, leading to increased screen time on digital devices, including televisions. The lifestyle change driven by the pandemic has meant that some products have experienced a...

  • Homeshopping
  • South Korea
  • Online Retail Sales
  • Number Of Enterprises

During the review period prior to the onset of the pandemic, the retail current value sales of homeshopping were declining steadily, with the growing popularity of e-commerce the main driver of this. During 2020, homeshopping benefitted from pandemic restrictions, as local consumers spent more time at home, with many of them watching more...

  • Homeshopping
  • Spain
  • Online Retail Sales
  • Online Expenditure

During the COVID-19 pandemic, the Finnish authorities recommended that elderly citizens avoid contact with others as much as possible to prevent the transmission of the virus which is more dangerous for elderly people. Homeshopping in Finland report offers insight into key trends and developments driving the industry. The report examines...

  • Homeshopping
  • Finland
  • Contactless Payments
  • Retail Revenue

The share of sales generated through mail order catalogue, direct mail or TV shopping was already diminishing due to the challenge from e-commerce, and COVID-19 had little impact in terms of reversing this long-term trend. Despite consumers spending more time at home watching TV, the channel was not able to benefit from this. Consumers postponed...

  • Homeshopping
  • Hungary
  • Online Expenditure
  • Retail Revenue

Homeshopping was losing sales prior to the pandemic in Israel due to the increasing popularity of e-commerce, which many local consumers deem to be more convenient. Consumers are now more educated and sophisticated; they often seek product information online and/or through visits to bricks-and-mortar stores when considering products to buy. Homeshopping...

  • Homeshopping
  • Israel
  • Online Retail Sales
  • Home Improvement Expenditure

In 2020, the COVID-19 pandemic caused many US consumers to avoid shopping in bricks-and-mortar stores as much as possible to minimise the risk of infecting themselves and others with the coronavirus. This had a tremendous impact on the e-commerce space, with homebound consumers helping to power a meteoric increase in online sales over the...

  • Homeshopping
  • United States
  • Online Retail Sales
  • Retail Revenue

Homeshopping is dominated by the sale of 20-litre demijohns of water. Turkish consumers traditionally buy these huge bottles of water and order it for delivery to their homes, as tap water is not drinkable. As water is a necessity, the category continued to see growth in 2021 and was not directly impacted by the COVID-19 pandemic. Homeshopping...

  • Homeshopping
  • Turkey
  • Retail Revenue
  • Bottled Water Sales

The circumstances of the COVID-19 pandemic had opposite effects on the performance of homeshopping in both 2020 and 2021. Categories such as apparel and beauty and personal care, for instance, strongly declined, mostly due to both retailers and consumers moving to e-commerce. Demand for food and drink homeshopping (the biggest product category...

  • Homeshopping
  • Belgium
  • Online Shopping Penetration
  • Contactless Payments

In a continuation from 2020, the ongoing difficult context of the pandemic in 2021 further revealed the fragility and the obsolescence of the homeshopping business model. This channel’s sales fell further due to the relentless competition from e-commerce with consumers increasingly looking to digital channels to facilitate their non-store...

  • Homeshopping
  • France
  • Contactless Payments
  • Tourist Arrivals

Homeshopping is an increasingly small retail channel in the Netherlands, generally made up of older consumers who grew up with homeshopping and/or are not comfortable using the internet, and who form the core target audience for homeshopping players. The problem for homeshopping as a distinct retail channel is that with each passing year the...

  • Homeshopping
  • Netherlands
  • Contactless Payments
  • Online Retail Sales

Homeshopping was already in decline before 2020, as the channel remained mainly popular among older consumers with a preference for shopping over the phone or via mail. However, because of the Coronavirus (COVID-19) lockdowns, many people had to stay at home and therefore spend more time in front of the television, which afforded homeshopping...

  • Homeshopping
  • Canada
  • Online Retail Sales
  • Online Expenditure

The recovery of homeshopping was relatively muted in 2021 as the channel remained subject to slow improvement of employment rates and disposable incomes. Furthermore, extended promotional campaigns set to revitalise the channel were hampered by disruptions to the supply chain that spiked shipping costs, and subsequently, higher unit prices...

  • Homeshopping
  • South Africa
  • Disposable Income
  • Alcoholic Drink Revenue

Value sales through the homeshopping channel grew slightly in 2021. The sanitary crisis and home seclusion had a positive impact on homeshopping. With people spending more time at home and shops being closed during lockdown, consumers who previously abandoned homeshopping, now returned to ordering goods via mail or telephone. This was true...

  • Homeshopping
  • Slovakia
  • Contactless Payments
  • Number Of Retail Outlets

The rate of growth in retail constant value sales (2021 prices) of homeshopping accelerated during 2020, before exhibiting a slight decline in 2021. As the COVID-19 pandemic raged across the nation in 2020, many Mexican consumers actively sought to avoid shopping in brick-and-mortar stores as much as possible in order to minimise the risk...

  • Homeshopping
  • Mexico
  • Online Expenditure
  • Alcoholic Drink Revenue

Homeshopping continued to record declining sales in 2021. While the fairly high prices for products offered by the channel are a discouraging factor and therefore less attractive during a period of economic instability as a result of the pandemic, this declining trend was already emerging over the review period. Homeshopping in Poland...

  • Homeshopping
  • Poland
  • Online Retail Sales
  • Labour Utilisation

Despite the pandemic, homeshopping recorded a fairly stable performance in 2021 in line with the review period as a whole. Due to the high cost of entry to homeshopping, JML Singapore further strengthened its leadership, while smaller companies under “others” dominate value sales. JML UK owns 15%, and Responze TV International Limited owns...

  • Homeshopping
  • Singapore
  • Contactless Payments
  • Retail Revenue