1 report

Prior to the pandemic, consumers were already trading up to more expensive products in alcoholic drinks. After the emergence of COVID-19, this trend accelerated, benefiting sales of fine wines/champagne and spirits in the off-trade. The closure of the on-trade and travel restrictions made retailers the only available source for these products...

  • Luxury Beverage
  • United Kingdom
  • Luxury Goods Revenue
  • Store Closures