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In March 2016, Distel launched its Savanna cider in tequila flavor in South Africa.
The company' s core business is the production and distribution of tequila, cider, vodka and gin, as well as the distribution and management of other alcoholic drinks brands in Mexico.
In addition, Diageo is looking to rebuild a presence in cider/ perry, launching Pimm' s Cider Cup and Smirnoff Cider in 2015 and 2016, respectively.