With the reopening of sports venues and the relaxing of restrictions due to a successful COVID-19 vaccination campaign, sports drinks is set to experience stronger demand in 2021. Chile’s vaccination campaign has covered approximately 90% of the target population and a booster shot campaign has also been in progress since September. After...
In 2020, sports drinks was negatively impacted by the COVID-19 pandemic due to the closure of gyms and sports facilities. Although many gym-enthusiasts continued to work out from home, this was not enough to prevent decline as most purchases for sports drinks are made spontaneously. In 2021, sports drinks will continue to see both current...
Sports drinks is an emerging product area in Lithuania and has been registering strong growth during the review period, until the pandemic hit, During the 2020 lockdowns, with gyms closed etc, it registered minimal value growth and stagnant volume saes. In 2021, with society opening up again, sports drinks registered higher value and volume...
During the first lockdown in 2020, gyms, swimming pools and sports clubs were closed, while professional and amateur competitions stopped earlier. After the lockdown, demand for sport drinks continued to decline for two main reasons. Firstly, further home seclusion trends, which led to reduced participation of sports. Sports Drinks...
Sport drinks is one of categories which has not been impacted by the introduction of the sugar tax. Many producers used this situation to hike up their unit prices, whether their drinks were high sugar or not in some cases, but average prices in sports drinks remained relatively stable. Also, it is noted that sports drinks did not cannibalise...
Having declined sharply in 2020, off-trade volume sales of sports drinks saw no more than a partial recovery during 2021. The core consumers of sport drinks are blue-collar workers, such as farmers, drivers and labours, who consume these beverages to boost their energy. This made sports drinks particularly vulnerable to the economic shock...
Premiumization Opportunities in Healthy Soft Drinks: Routes for tapping into underserved sectors of the healthy drinks market including innovation opportunities in carbonates, energy drinks, sports drinks, waters, juices and smoothies Summary Consumers are becoming increasingly well informed about the products they...