2 reports

  • THREAT OF SUBSTITUTES
  • Factors influencing the threat of substitutes in the food & grocery retail market in Nigeria, 2017

Strong marketing campaigns in the case of fast food companies, and cultural traditions with respect to sit-down restaurants, mean both types may represent a relative alternative for many consumers.

  • Specialty Store
  • Nigeria
  • Artee Group
  • Shoprite Holdings Ltd
  • Walmart Stores, Inc.
  • Rising Disposable Income

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  • Specialty Store
  • Nigeria
  • Choppies Enterprises Limited
  • Massmart Holdings Limited
  • Shoprite Holdings Ltd