- Changes in population, lifestyle contribute to growth
- Asia-Pacific the largest global market
- Chinese market forecasted to grow
The disposable diaper market is forecasted to grow at a compound annual growth rate (CAGR) of 6.86%, according to Inkwood Research, by 2023.
The disposable diaper market is divided into two segments: baby disposable diapers and incontinence disposable diapers.
Baby disposable diapers market is further subdivided into nappies/diapers and disposable pants.
Incontinence disposable diapers market is further subdivided into light incontinence and medium/heavy incontinence. They are generally used by people who suffer from dementia, diarrhea, incontinence or physical disabilities.
The retail market is divided into store-based retailing, internet retailing and other.
Several Factors Contribute to Growth
Several factors are contributing to the market’s growth.
An increase in health awareness and a decrease in infant mortality are the main factors.
Other factors include a rise in women’s literacy, a shift from rural to urban regions, and an increase in disposable and dual household income.
In the incontinence market, successful online specialized retailers and a growing geriatric population are contributing to growth.
However, the market does face some challenges, especially environmental worries concerning the release of volatile organic compounds and a drop in the birth rate. The former is being combated by the introduction of innovative products such as bio-degradable diapers.
Size of Global Markets
The baby diaper market reached $54.3 billion globally in 2015, according to Research in China.
Asia-Pacific is the world’s largest market, followed by Europe and North America.
Collectively, Asia, North America and Western Europe accounted for more than 70% of the market.
Baby diapers are 90% of the market in these regions, including Japan.
In the incontinence market, Japan has the largest market penetration rate at 80%, followed by North America at 65% and Western Europe at 58%. The average for the rest of the world is 12%.
In China, baby diapers account for less than 60% of the market.
In 2015, 27.4 billion baby diapers were sold, valuing the market at around $4.3 billion. By 2020, the market is expected to increase to $7.3 billion, representing a CARG of 10%.
This growth will be attributed to a growing per capita disposable income, and increase in China’s urbanization rate and the opening of “two-child policy”.
In China, the incontinence market has a penetration rate of only 3%. However, over the next five years, the market is expected to experience high growth, increasing at a CAGR of 25%.
Disposable Diapers Market
- By 2021, the U.S. market will reach $9.8 billion.
- In 2015, in the U.S., 75% of the market was dominated by Kimberly-Clark and Procter & Gamble.
- In China, 50% of the market is imported diaper brands.
- The U.S. market dominates the North American region.
- The Middle East and Africa market is expected to increase at a CAGR of 4.88%.