32 reports

  • ALCOHOLIC DRINKS IN KENYA - INDUSTRY OVERVIEW
  • WINES OF THE WORLD LTD IN ALCOHOLIC DRINKS (KENYA)

Economic growth in the last year was slow, characterised by a difficult trading environment in Kenya, caused by the two general elections. This led to moderate total volume growth for alcoholic drinks. Uncertainty in the region saw consumer spending squeezed, as there was a short-term trend towards value, due to massive numbers of casual workers...

  • Alcoholic Drink
  • Beverage
  • Kenya
  • Demand
  • Trade

Hot Drinks in Kenya

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  • GOLD CROWN BEVERAGES (K) LTD IN HOT DRINKS (KENYA)
  • HOT DRINKS IN KENYA - COMPANY PROFILES

Although Kenya is predominantly a tea-drinking nation, it is witnessing a steady rise in coffee consumption among mid-income groups as these consumers have become more sophisticated, viewing the coffee culture as an opportunity to socialise. Tea, on the other hand, recorded slightly slower volume growth than coffee, with sales fuelled by healthier...

  • Beverage
  • Coffee
  • Tea
  • Kenya
  • Demand
  • SPORTS DRINKS IN KENYA - CATEGORY ANALYSIS
  • PROSPECTS

There were no measurable sales of sports drinks in Kenya in 2017. The category is not expected to emerge in the country over the forecast period. Euromonitor International’s Sports Drinks in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017),...

  • Beverage
  • Soft Drink
  • Kenya
  • Trade
  • ENERGY DRINKS IN KENYA - CATEGORY ANALYSIS
  • Energy Drinks Grow in Popularity Among Busy Younger Consumers Due To Rising Disposable Incomes

Younger Kenyans are leading ever busier lives, working longer hours, travelling a lot more than in the past and taking part in sporting activities. Hence, manufacturers are seeking to provide energy drinks which cater for those living their life on the go. Many young consumers also mix energy drinks with alcohol. Euromonitor International’s...

  • Beverage
  • Soft Drink
  • Kenya
  • Demand
  • Trade
  • August 2017
  • KEROCHE BREWERIES LTD

Keroche Breweries’ strategic drive is to focus on acquiring a 20% total volume share of alcoholic drinks in Kenya through increasing its production capacity, widening its product distribution to prevent stock outs and engaging in active marketing campaigns to develop brand awareness. Euromonitor International Local Company Profiles...

  • Alcoholic Drink
  • Beverage
  • Kenya
  • Supply
  • Keroche Breweries Ltd.
  • August 2017
  • interviews

East African Breweries seeks to position itself as the leading alcoholic drinks manufacturer in Kenya and the East Africa region by widening its product portfolio to cater to price-sensitive consumers and develop its distribution network by partnering with local retailers and distributors in low-income residential areas. Euromonitor...

  • Beverage
  • East Africa
  • Kenya
  • Demand
  • EABL
  • GOLD CROWN BEVERAGES (K) LTD
  • March 2017

Gold Crown Beverages (K) Ltd’s strategy is to operate within all stages of the supply chain and also ensure that their products remain competitively priced even during periods of price volatility. Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover...

  • Beverage
  • Tea
  • Kenya
  • Demand
  • Summary 2
  • KENYA TEA PACKERS LTD (KETEPA)

Kenya Tea Packers Ltd (KETEPA)’s strategy focuses on retaining its position as the leading manufacturer and marketer of locally produced tea products in Kenya as well as growing its regional presence and widening its distribution network. Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic...

  • Beverage
  • Tea
  • Kenya
  • Demand
  • Kenya Tea Packers Ltd
  • June 2016

Kenya Wine Agencies Ltd (KWAL) aims to produce high-quality wines and spirits and take a leading role in these categories, not only in Kenya but in the wider East Africa region. The company has invested significant amounts in expanding and improving its distribution networks at local and international level. This represents an attempt for...

  • Alcoholic Drink
  • Beverage
  • Kenya
  • Market Competition
  • KWAL

Soft Drinks in Kenya

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  • ENERGY DRINKS IN KENYA - CATEGORY ANALYSIS
  • SPORTS DRINKS IN KENYA - CATEGORY ANALYSIS

Soft drinks volume sales growth remained steady in 2017 as consumers became more health-conscious. Kenyans have become more aware of both the high sugar content in many soft drinks and the impact of artificial sweeteners. Manufacturers have been looking to tackle concerns surrounding high sugar levels by introducing lower-sugar and lower-calorie...

  • Beverage
  • Soft Drink
  • Kenya
  • Demand
  • Trade
  • ALCOHOLIC DRINKS IN KENYA - INDUSTRY OVERVIEW
  • ALCOHOLIC DRINKS IN KENYA - INDUSTRY OVERVIEW

In the review period, spirit-based RTDs remained popular amongst the growing millennial population. Notably, Smirnoff Black Ice, Smirnoff Red Ice and Redd’s remain popular amongst women. These brands are supported by massive promotion and marketing in bars and restaurants and via electronic media; a trend which has boosted awareness amongst...

  • Alcoholic Drink
  • Beverage
  • Kenya
  • Demand
  • Trade

Tea in Kenya

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  • HOT DRINKS IN KENYA - INDUSTRY OVERVIEW
  • Hot Drinks in Kenya Records Moderate Volume Growth in 2017

Kenyan consumers in 2017 continued to explore new tea flavours and variants with health and wellness benefits. This was particularly noticeable among millennials, who tend to be more health-conscious, thus seeking functional teas with energy boosting, anti-inflammatory, relaxation and antioxidant attributes. This has led to the boom of green,...

  • Beverage
  • Soft Drink
  • Tea
  • Kenya
  • Demand

Coffee in Kenya

800 912 710
  • HOT DRINKS IN KENYA - INDUSTRY OVERVIEW
  • Hot Drinks in Kenya Records Moderate Volume Growth in 2017

Urban millennials are the main drivers of a trend which is seeing traditional tea drinkers convert to coffee, with the latter being viewed as a lifestyle drink. Coffee houses are becoming fashionable meeting points for young Kenyans and businesspeople. Many consumers previously perceived coffee as a bitter drink but with ongoing educational...

  • Beverage
  • Coffee
  • Kenya
  • Demand
  • Trade

Juice in Kenya

800 912 710
  • Working Middle-classes Appreciate the Convenience of On-the-go Products
  • Passport 11

However, concerns remain about the consumption of unhealthy beverages.

  • Beverage
  • Soft Drink
  • Kenya
  • Trade

Euromonitor International February 2015 SASINI TEA & COFFEE LTD IN HOT DRINKS (KENYA) Passport I LIST OF CONTENTS AND TABLES Strategic Direction........................................................................................................................ ## Key Facts

  • Beverage
  • Tea
  • Kenya
  • Supply
  • Sasini Tea & Coffee Ltd

One is the health value of beverages.

  • Beverage
  • Soft Drink
  • Kenya
  • World
  • Demand

Spirits in Kenya

800 912 710
  • ALCOHOLIC DRINKS IN KENYA - INDUSTRY OVERVIEW
  • WINES OF THE WORLD LTD IN ALCOHOLIC DRINKS (KENYA)

There has been exponential growth in the number of bars in the counties, mainly funded through county budget allocations. The aim of this is to increase revenues in the counties and encourage responsible drinking. Also, urban areas are characterised by an influx of restaurants in shopping centres, as well as pubs/lounges and bars in the central...

  • Alcoholic Drink
  • Beverage
  • Spirits
  • Kenya
  • Demand
  • ALCOHOLIC DRINKS IN KENYA - INDUSTRY OVERVIEW
  • EAST AFRICAN BREWERIES LTD IN ALCOHOLIC DRINKS (KENYA)

In October 2016, East African Breweries launched Tusker Cider, which is a drink made from fermented apples and pears. This drink was launched to take advantage of the burgeoning group of affluent millennial consumers and new beer drinkers, as they are both open to trying out new flavours. The country is a great environment for new product...

  • Alcoholic Drink
  • Beverage
  • Kenya
  • Demand
  • Trade

Beer in Kenya

800 912 710
  • ALCOHOLIC DRINKS IN KENYA - INDUSTRY OVERVIEW
  • EAST AFRICAN BREWERIES LTD IN ALCOHOLIC DRINKS (KENYA)

In October 2016, brewer Anheuser-Busch InBev completed the USD100 billion acquisition of SABMiller. They have products retailing in the Kenyan market in imported mid-priced and premium lager. Through the acquisition, AB InBev gained access to wider distribution, and is therefore looking to leverage brands such as Corona, whose consumption...

  • Alcoholic Drink
  • Beverage
  • Lager
  • Kenya
  • Demand

Wine in Kenya

800 912 710
  • ALCOHOLIC DRINKS IN KENYA - INDUSTRY OVERVIEW
  • LIST OF CONTENTS AND TABLES

There has been a surge in the number of shopping centres in Kenya, such as The Hub Karen Mall, Two Rivers Mall and Garden City. These shopping centres usually boast a wide array of restaurants catering for all types of consumer demand. Furthermore, visitors to these shopping centres are usually aspirational middle-income consumers, who have...

  • Alcoholic Drink
  • Beverage
  • Wine
  • Kenya
  • Demand

RTD Tea in Kenya

800 912 710
  • Passport 6
  • SOFT DRINKS IN KENYA - INDUSTRY OVERVIEW

## Passport ## RTD TEA IN KENYA - CATEGORY ANALYSIS PROSPECTS There were no measurable sales of RTD tea in Kenya in 2017.

  • Beverage
  • Soft Drink
  • Kenya
  • Trade
  • Passport 6
  • SOFT DRINKS IN KENYA - INDUSTRY OVERVIEW

## Passport ## RTD COFFEE IN KENYA - CATEGORY ANALYSIS There were no measurable sales of RTD coffee in Kenya in 2017.

  • Beverage
  • Soft Drink
  • Kenya
  • Trade
  • Passport 11
  • Soft Drinks Volume Sales Growth Remains Steady in 2017

BOTTLED WATER IN KENYA Euromonitor International March 2018 Passport I LIST OF CONTENTS AND TABLES Bottled Water in Kenya - Category analysis................................................................................. ## Headlines.......................................................

  • Beverage
  • Soft Drink
  • Kenya
  • Demand
  • Trade
  • Concentrates Conversions
  • Passport 11

Excel Chemicals Loses Value Share CATEGORY DATA Concentrates Conversions beverage.

  • Beverage
  • Soft Drink
  • Kenya
  • Demand
  • Trade
  • interviews
  • Introduction of Revenue Stamps Meets Some Resistance

The main story in carbonates in 2017 was Coca-Cola East & Central Africa Division’s July acquisition of Equator Bottlers, Kenya’s third largest franchise bottler, in a transaction the company said made business sense as it seeks long-term growth opportunities across non-alcoholic RTD drinks in the country. Coca-Cola believes that this acquisition...

  • Beverage
  • Soft Drink
  • Kenya
  • Demand
  • Trade
  • interviews
  • KEVIAN KENYA LTD

Kevian Kenya Ltd seeks to be a leading local company in soft drinks, with its product availability expanding into regional markets, mainly Uganda, Tanzania, Ethiopia, Sudan and Zambia. Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact...

  • Beverage
  • Kenya
  • Demand
  • Supply
  • Kevian Kenya Ltd
  • Hasbah Kenya targets consumers across all income levels, with a stronger focus on mid- to upper-income consumers.

Hasbah Kenya is a family-owned business, which mainly focuses on stock management and the distribution of international brands in Kenya. Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and...

  • Beverage
  • Soft Drink
  • Kenya
  • Hasbah Kenya Ltd

Assessment of Kenya’s Tea Industry 2017 ##.

  • Beverage
  • Soft Drink
  • Tea
  • Kenya
  • Trade
  • HIGHLANDS MINERAL WATER CO LTD
  • Summary 2

HIGHLANDS MINERAL WATER CO LTD IN SOFT DRINKS (KENYA) Euromonitor International March 2016 Passport I LIST OF CONTENTS AND TABLES Strategic Direction........................................................................................................................ ## Key Facts........

  • Beverage
  • Mineral Water
  • Kenya
  • Supply
  • Aquamist Ltd
  • STRATEGIC DIRECTION
  • KEY FACTS

Crown manufactures brands for third parties, but manufacturing is limited to the alcoholic drinks market.

  • Beverage
  • Mineral Water
  • Soft Drink
  • Kenya
  • Market Competition