38 reports

  • ALCOHOLIC DRINKS IN MOROCCO - INDUSTRY OVERVIEW
  • ALCOHOLIC DRINKS IN MOROCCO - INDUSTRY OVERVIEW

Alcoholic drinks in Morocco registered a weak performance in 2017 and the consumption of alcohol is expected to slow down considering the negative effect of illicit trade and increasing health awareness in the country. Alcoholic Drinks in Morocco report offers a comprehensive guide to the size and shape of the market at a national level....

  • Alcoholic Drink
  • Beverage
  • Morocco
  • Demand
  • Summary 1 Full name of company:
  • BOURCHANIN & CIE SA

BOURCHANIN & CIE SA IN ALCOHOLIC DRINKS (MOROCCO) Euromonitor International June 2017 Passport I LIST OF CONTENTS AND TABLES Strategic Direction........................................................................................................................ ## Key Facts

  • Alcoholic Drink
  • Beverage
  • Morocco
  • Demand
  • Bourchanin & Cie SA
  • March 2017
  • CAFÉS SAHARA

Cafés Sahara aims to strengthen its position within coffee and tea by expanding its distribution network. It will focus on both the on-trade and the off-trade channels in order to drive volume sales and hence capture a bigger share of the market. Euromonitor International Local Company Profiles are a concise set of briefings detailing...

  • Beverage
  • Coffee
  • Soft Drink
  • Morocco
  • Demand
  • FORTIFIED/FUNCTIONAL BEVERAGES IN MOROCCO - CATEGORY ANALYSIS
  • Opportunities for Diversification

Urbanisation is a key factor in the continued expansion of FF beverages in Morocco. As well as leading to the emergence of a relatively affluent and youthful middle class and facilitating the dissemination of information that underpins rising health-consciousness, it is disrupting traditional lifestyles and generating demand for products that...

  • Beverage
  • Morocco
  • Demand
  • ENERGY DRINKS IN MOROCCO - CATEGORY ANALYSIS
  • Passport 11

Along with the success of energy drinks, the parallel market expanded considerably. Most illegally imported products come essentially from Spain or Austria, especially since the tax on interior consumption (TIC) has doubled for energy drinks since 2014. There are consequent government efforts and initiatives to reinforce control at the borders,...

  • Beverage
  • Soft Drink
  • Morocco
  • Trade
  • SPORTS DRINKS IN MOROCCO - CATEGORY ANALYSIS
  • PROSPECTS

There were no sports drinks available in Morocco in 2017, nor is there any data to suggest the category’s entry over the forecast period. Euromonitor International’s Sports Drinks in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017),...

  • Beverage
  • Ready-To-Drink
  • Morocco
  • Demand
  • Trade
  • ASIAN SPECIALITY DRINKS IN MOROCCO - CATEGORY ANALYSIS
  • February 2018

No Asian speciality drinks were available in Morocco at the end of the review period, nor is there any data to suggest their entry over the forecast period. Euromonitor International’s Asian Speciality Drinks in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest...

  • Beverage
  • Ready-To-Drink
  • Soft Drink
  • Morocco
  • Trade
  • HOT DRINKS IN MOROCCO - INDUSTRY OVERVIEW
  • OTHER HOT DRINKS IN MOROCCO - CATEGORY ANALYSIS

As with other soft and hot drinks categories, the health and wellness trend is increasingly impacting the choices made by consumers. With the category mainly comprising chocolate-based flavoured powder drinks targeted at children, manufacturers are trying to adapt their products due to the growing concerns of parents regarding excessive sugar...

  • Beverage
  • Retail
  • Morocco
  • Trade
  • HOLMARCOM GROUPE IN HOT DRINKS (MOROCCO)
  • HOT DRINKS IN MOROCCO - INDUSTRY OVERVIEW

In 2017, the Moroccan hot drinks market continued to register solid retail volume and current value growth, while volume growth in the foodservice channel was even stronger. Sales continued to be dominated by tea thanks to a strong tea-drinking culture in the country. However, coffee remained by far the best performing category, with sales...

  • Beverage
  • Tea
  • Morocco
  • Demand
  • Trade
  • LES CELLIERS DE MEKNES
  • Summary 1 Full name of company:

LES CELLIERS DE MEKNES IN ALCOHOLIC DRINKS (MOROCCO) Euromonitor International July 2017 Passport I LIST OF CONTENTS AND TABLES Strategic Direction........................................................................................................................ ## Key Facts.

  • Alcoholic Drink
  • Beverage
  • Morocco
  • Demand
  • Marie Brizard Wine & Spirits group
  • June 2017
  • KEY FACTS

Over the forecast period, Groupe des Brasseries du Maroc aims to strengthen its competitive position in wine and beer in Morocco by launching new products, while also working to improve the quality of its established brands. At the same time, it is expected that the company will invest in the further development of its distribution network,...

  • Alcoholic Drink
  • Beverage
  • Morocco
  • Demand
  • Groupe Des Brasseries Du Maroc SA
  • March 2017
  • The company positions its brands in the mid-priced segment.

Aiguebelle SA seeks to strengthen its regional position in other hot drinks by expanding its distribution channels in the country, catering to both retail and foodservice. Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details,...

  • Beverage
  • Morocco
  • Market Competition
  • Supply
  • Aiguebelle SA
  • 1.6.7.2 Forecast Commentary

Burger King aiming to open fifty units in 2015 Dia continues the expansion of the Plaza de Dia chain, reaching one hundred openings by September.

  • Beverage
  • Morocco
  • Demand
  • Forecast
  • Mercadona SA
  • COMPETITIVE POSITIONING
  • STRATEGIC DIRECTION

PRIVATE LABEL COMPETITIVE POSITIONING La Clé des Champs is one of the leading alcoholic drinks specialist retailers in Morocco.

  • Beverage
  • Non-Store Retail
  • Morocco
  • Demand
  • Market Competition
  • ENERGY DRINKS IN MOROCCO - CATEGORY ANALYSIS
  • SPORTS DRINKS IN MOROCCO - CATEGORY ANALYSIS

There is an increasingly educated consumer base in Morocco, following growing social media penetration, giving consumers access to product composition and information about the importance of healthy nourishment. In addition, the Moroccan Government started to release information regarding topics such as diabetes and obesity, underlining the...

  • Beverage
  • Cola
  • Soft Drink
  • Morocco
  • Trade
  • ALCOHOLIC DRINKS IN MOROCCO - INDUSTRY OVERVIEW
  • Alcoholic Drinks Records A Weak Performance in 2017

Spirits is a small category in terms of total volume sales of alcoholic drinks in Morocco. 2017 saw the category stagnate in total volume terms, negatively affected by the black market, which posted a high level of growth during the year. The informal channels of the black market offer contraband and smuggled products, especially from Sebta...

  • Alcoholic Drink
  • Beverage
  • Spirits
  • Morocco
  • Demand

Wine in Morocco

800 912 710
  • ALCOHOLIC DRINKS IN MOROCCO - INDUSTRY OVERVIEW
  • Alcoholic Drinks Records A Weak Performance in 2017

In terms of sales volume, wine is the second most consumed alcoholic drink in Morocco after beer. This category recorded positive growth in 2017 due to the shift of the holy months of Chaabane and Ramadan (Hijri Calendar) outside the summer season, which allowed 20 more days of sales in the month of July. The summer season is a period of high...

  • Alcoholic Drink
  • Beverage
  • Wine
  • Morocco
  • Demand
  • ALCOHOLIC DRINKS IN MOROCCO - INDUSTRY OVERVIEW
  • ALCOHOLIC DRINKS IN MOROCCO - INDUSTRY OVERVIEW

RTDs/high-strength premixes is the smallest alcoholic drinks category in Morocco, only represented by spirit- based RTDs with a very limited brand portfolio. These products appeal mainly to young consumers but have very low consumer awareness in general. Spirit-based RTDs are expected to continue decreasing over the forecast period. RTDs/High-Strength...

  • Alcoholic Drink
  • Beverage
  • Morocco
  • Demand
  • Trade

Beer in Morocco

800 912 710
  • ALCOHOLIC DRINKS IN MOROCCO - INDUSTRY OVERVIEW
  • ALCOHOLIC DRINKS IN MOROCCO - INDUSTRY OVERVIEW

Beer has continued to decline in Morocco in 2017, with a drop in total volume sales. This category is mainly represented by domestic brands; therefore, the domestic lager dominance is driving saturation in a category that is experiencing rising awareness of international brands and changing consumer behaviour. The restrictive Moroccan legislation...

  • Alcoholic Drink
  • Beverage
  • Lager
  • Morocco
  • Demand
  • ALCOHOLIC DRINKS IN MOROCCO - INDUSTRY OVERVIEW
  • Moroccan Alcoholic Drinks Market Performs Poorly Throughout the Review Period

Total cider/perry volume sales remained negligible in Morocco at the end of the review period. This was due to low consumer awareness and weak distribution of this product type. Euromonitor International’s Cider/Perry in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides...

  • Alcoholic Drink
  • Beverage
  • Morocco
  • Demand
  • Trade
  • HOT DRINKS IN MOROCCO - INDUSTRY OVERVIEW
  • Hot Drinks Expected To Post A Stronger Performance Over the Forecast Period

Fresh ground coffee pods remained the best performing coffee category in 2017, recording double-digit growth in both retail volume and current value terms, largely thanks to the global trend initiated by the success of Nespresso. The category continued to be driven by an increasing number of companies introducing not only Nespresso-compatible...

  • Beverage
  • Soft Drink
  • Morocco
  • Trade

Tea in Morocco

800 912 710
  • HOT DRINKS IN MOROCCO - INDUSTRY OVERVIEW
  • the Young Population in the Country and Rapid Urbanisation Drive Growth in Hot Drinks

The health and wellness trend is growing in Morocco, impacting all types of consumer goods. Tea is benefiting from this as an increasing number of consumers are starting to reject soft and hot drinks containing additives, colourings and also caffeine. As a traditional Moroccan product, tea is also being positively impacted by growing concerns...

  • Beverage
  • Morocco
  • Trade

Juice in Morocco

800 912 710
  • Passport 27
  • the Coca-Cola Co Is Becoming An Important Player in Juice

Due to its well-established distribution network in the country, it will become one of the main competitors in bottled water with its brand Ciel.

  • Beverage
  • Juice
  • Soft Drink
  • Morocco
  • Trade
  • Passport 13
  • Passport 15

This is especially the case amongst children and teenagers, with obesity reaching one child in every ## raising the alarm for the government to act.

  • Beverage
  • Concentrate
  • Soft Drink
  • Morocco
  • Trade
  • Summary 2

Summary ## Product type Health and wellness beverages Les Eaux Minérales D' Oulmès: Competitive Position 2016 Value share ##. ##% Rank ## interviews

  • Beverage
  • Bottled Water
  • Soft Drink
  • Morocco
  • Demand
  • Summary 1 Full name of company:
  • interviews

PASTOR SA IN HOT DRINKS (MOROCCO) Euromonitor International February 2015 Passport I LIST OF CONTENTS AND TABLES Strategic Direction........................................................................................................................ ## Key Facts................

  • Beverage
  • Food Retailing
  • Grocery Store
  • Morocco
  • Passport 6
  • Passport 8

Due to its well-established distribution network in the country, it will become one of the main competitors in bottled water with its brand Ciel.

  • Beverage
  • Ready-To-Drink
  • Morocco
  • Demand
  • Trade
  • Passport 10
  • Passport 12

Due to its well-established distribution network in the country, it will become one of the main competitors in bottled water with its brand Ciel.

  • Beverage
  • Ready-To-Drink
  • Morocco
  • Demand
  • Trade
  • Growing Health Awareness Negatively Impacts Carbonates
  • Passport 5

Due to its well-established distribution network in the country, it will become one of the main competitors in bottled water with its brand Ciel.

  • Beverage
  • Cola
  • Soft Drink
  • Morocco
  • Trade
  • Passport 13
  • Passport 15

Due to its well-established distribution network in the country, it will become one of the main competitors in bottled water with its brand Ciel.

  • Beverage
  • Bottled Water
  • Soft Drink
  • Morocco
  • Trade