28 reports

  • COMPETITIVE POSITIONING

FLORIDA BEBIDAS SA IN ALCOHOLIC DRINKS (COSTA RICA) Euromonitor International June 2017 Passport I LIST OF CONTENTS AND TABLES Strategic Direction........................................................................................................................ ## Key Facts..

  • Beverage
  • Costa Rica
  • United States
  • Market Competition
  • Bebidas SA
  • STRATEGIC DIRECTION

Juice, RTD tea, glassware and energy drinks are also included in Grupo Pampa' s wide product portfolio.

  • Beverage
  • Costa Rica
  • Demand
  • Forecast
  • Market Competition
  • January 2017
  • interviews

Grupo Café Britt SA will continue using its strong position as the main gourmet Costa Rican coffee manufacturer to launch additional premium and indulgent brand extensions over the forecast period (especially in packaged foods). It will seek further development opportunities outside the region and consolidate its successful retail operations...

  • Beverage
  • Coffee
  • Costa Rica
  • Demand
  • Grupo Café Britt SA
  • January 2017
  • interviews

Manza Té is expected to continue investing in improving its manufacturing process while gaining additional economies of scale savings over the forecast period, especially by expanding its presence in regional markets (including South America) where this player already found attractive export opportunities for its brand. Packaging innovations...

  • Beverage
  • Tea
  • Costa Rica
  • Demand
  • Manza Té SA
  • ALCOHOLIC DRINKS IN COSTA RICA - INDUSTRY OVERVIEW
  • ALCOHOLIC DRINKS IN COSTA RICA - INDUSTRY OVERVIEW

As local consumers are exposed to a global consumption environment, brand awareness and availability influence their purchasing decisions; often recreating positive consumption experiences based on aspirational expectations and budget capabilities. In such a context, pricing and promotional campaigns continued to increase the penetration of...

  • Alcoholic Drink
  • Beverage
  • Costa Rica
  • United States
  • Demand
  • ENERGY DRINKS IN COSTA RICA - CATEGORY ANALYSIS
  • Healthier and Affordable Beverages Attract the Attention of Local Consumers

As the demand for energy drinks remains focused on young adults and teenagers, major players are often required to update their brand portfolios on a regular basis, which is an efficient way to capture and maintain the attention of younger consumers. This is reflected in constant brand extensions which promote new flavour alternatives and...

  • Beverage
  • Costa Rica
  • Trade
  • Bebidas SA
  • Rica SA
  • SPORTS DRINKS IN COSTA RICA - CATEGORY ANALYSIS
  • Healthier and Affordable Beverages Attract the Attention of Local Consumers

Sports drinks kept growing at a stable pace over 2016-2017, mainly driven by the rising popularity of adopting a healthier lifestyle and practicing sport amongst younger consumers, who are usually unconcerned about ingesting added-sugar drinks on a regular basis. Major players such as Coca-Cola FEMSA (Powerade) and Florida Bebidas (Gatorade)...

  • Beverage
  • Costa Rica
  • Trade
  • Bebidas SA
  • Rica SA
  • HOT DRINKS IN COSTA RICA - INDUSTRY OVERVIEW
  • MANZA TÉ SA IN HOT DRINKS (COSTA RICA)

As a result of the rising interest in recreating indulgent consumption experiences on a regular basis, a broader base of local mid-market and high-end buyers continued to gain awareness of the rising availability of higher quality hot drinks alternatives. Hot drinks demand also kept leveraging on the further development of new consumption...

  • Beverage
  • Coffee
  • Costa Rica
  • Demand
  • Trade
  • HOT DRINKS IN COSTA RICA - INDUSTRY OVERVIEW
  • OTHER HOT DRINKS IN COSTA RICA - CATEGORY ANALYSIS

In spite of being considered a mature category with little room for innovation, other hot drinks saw new imported brand releases and additional line extensions targeted at more mature consumers. The vast amount of functional benefits attributed to pure/dark chocolate ingestion on a regular basis are partially responsible for the ongoing sales...

  • Beverage
  • Costa Rica
  • Trade
  • COMPETITIVE POSITIONING
  • COMPANY BACKGROUND

Euromonitor International June 2017 FLORIDA ICE & FARM CO SA IN ALCOHOLIC DRINKS (COSTA RICA) Passport I LIST OF CONTENTS AND TABLES Strategic Direction........................................................................................................................ ## Ke

  • Beverage
  • Costa Rica
  • United States
  • Market Competition
  • Bebidas SA
  • All Commercial Beverages Overview
  • Alcoholic Beverages Categories Market Share, 2016

Costa Rica Beer Market Insights 2017 Summary GlobalData’s Costa Rica Beer Market Insights 2017 report provides a complete overview of the Costa Rica beer industry structure offering a comprehensive insight into historical background trends, 2016 performance and 2017 outlook. Scope Covering...

  • Beverage
  • Costa Rica
  • Market Segment
  • Market Size
  • Price
  • July 2015
  • interviews

Fábrica Nacional de Licores (FANAL) is a state-owned company that has the exclusive control of alcohol production in Costa Rica. Its leading brand, Guaro Cacique, continues to consolidate its traditional top-of mind positioning amongst a loyal base of consumers (within different income segments) thanks to its trademark recognition, product...

  • Alcoholic Drink
  • Beverage
  • Spirits
  • Costa Rica
  • Demand
  • ENERGY DRINKS IN COSTA RICA - CATEGORY ANALYSIS
  • ENERGY DRINKS IN COSTA RICA - CATEGORY ANALYSIS

As a broader base of Costa Rican consumers gained awareness of the advantages of adopting a more balanced lifestyle, the popularity of healthier and functional soft drinks continued to rise amongst local consumers from all socioeconomic segments. This continued to boost the demand for different health and wellness-oriented categories, particularly...

  • Beverage
  • Costa Rica
  • Trade
  • Bebidas SA
  • Rica SA
  • ALCOHOLIC DRINKS IN COSTA RICA - INDUSTRY OVERVIEW
  • Segmentation and Innovation Are Anticipated To Continue Driving Demand

As middle- and high-income Costa Ricans increased their understanding of wine culture, distributors unveiled a wider assortment of brands and value proposals, ranging from different types of varietal combinations to specific denomination of origin claims, increasing consumers’ interest in the latest wine trends globally. The scenario keeps...

  • Beverage
  • Wine
  • Costa Rica
  • Demand
  • Trade
  • ALCOHOLIC DRINKS IN COSTA RICA - INDUSTRY OVERVIEW
  • LIST OF CONTENTS AND TABLES

As locals’ preferences and expectations regarding beer consumption changed along with the rising momentum of high-quality craft beer and value for money imported alternatives, more middle-income buyers continued to try different beer brands more regularly, reflecting in less loyal purchasing patterns. In such a context the beer connoisseur...

  • Beer
  • Beverage
  • Costa Rica
  • Demand
  • Trade
  • Healthier and Affordable Beverages Attract the Attention of Local Consumers
  • Passport 2

As a result of the rising popularity of differentiated coffee consumption experiences at on-trade establishments, leveraged by the rising penetration and vast array of international franchises and local establishments, both iced and hot coffee specialities continue to expand awareness of their RTD versions amongst a broader base of potential...

  • Beverage
  • Costa Rica
  • Demand
  • Trade
  • Rica SA
  • Healthier and Affordable Beverages Attract the Attention of Local Consumers
  • FLORIDA BEBIDAS SA IN SOFT DRINKS (COSTA RICA)

As local consumers continue to seek more natural and affordable soft drinks, the juice offer continues to revolve around the availability of affordable smaller and assorted multipack offers (targeted to children’s lunchboxes) and family size presentations (which range between 1l and 2.5l pack sizes). In both cases, affordability and different...

  • Beverage
  • Costa Rica
  • Trade
  • Bebidas SA
  • Rica SA
  • 11.2Costa Rica Sports Drinks Commentary
  • 6.2 Costa Rica Still Drinks Commentary

Summary Some of the key trends noted across Costa Rica include: consumers starting to watch their sugar intake especially in western markets where low calorie variants are taking share, or consumers moving towards packaged water and flavoured waters; fruit powders continuing to fall across many of the markets despite their lower...

  • Beverage
  • Concentrate
  • Costa Rica
  • Demand
  • Wal-Mart Stores, Inc.
  • HOT DRINKS IN COSTA RICA - INDUSTRY OVERVIEW
  • Retail Distribution of Hot Drinks by Format and Category: % Volume 2016

Consumers continue to gain awareness of higher quality coffee options and the indulgence associated with different consumption occasions. This is related to the increasing interest amongst an expanding base of mid-income buyers in regards to higher quality pure and gourmet coffee options, moving away from mixed preparations (which often include...

  • Beverage
  • Coffee
  • Costa Rica
  • Demand
  • Trade
  • HOT DRINKS IN COSTA RICA - INDUSTRY OVERVIEW
  • Passport 10

As a boarder base of local buyers from all socioeconomic segments continue to become interested in adopting healthier lifestyles, tea demand maintained its positive growth momentum. Even traditional and mature coffee drinkers are now consuming tea, in particular herbal infusions. Energizing and relaxing herbal formulations remain the fast-growing...

  • Beverage
  • Tea
  • Costa Rica
  • Demand
  • Trade
  • ALCOHOLIC DRINKS IN COSTA RICA - INDUSTRY OVERVIEW
  • Segmentation and Innovation Are Anticipated To Continue Driving Demand

Despite the broad penetration already achieved by major spirit-based RTDs in Costa Rica, local manufacturers and distributors continue to find new development opportunities through segmentation based on new flavour launches and packaging updates. In this context, further consolidation of top-of-mind brands under the control of Florida Bebidas...

  • Alcoholic Drink
  • Beverage
  • Costa Rica
  • Demand
  • Trade
  • ALCOHOLIC DRINKS IN COSTA RICA - INDUSTRY OVERVIEW
  • LIST OF CONTENTS AND TABLES

Due to a combination of the prevalent tax-evasive culture and the uncertainty prevailing in the economy in Costa Rica, locals’ interest in high-quality yet affordable products continues to lead to the popularity of illicit trade. This continues to thrive through parallel distribution networks that ensure availability in independent small grocers...

  • Beverage
  • Spirits
  • Costa Rica
  • Demand
  • Trade
  • Healthier and Affordable Beverages Attract the Attention of Local Consumers
  • Cooperativa de Productos de Leche Dos Pinos, RL: Competitive Position 2016

The healthier and more natural perception of RTD tea continued to prompt dynamic growth rates for this category, which keeps gaining popularity as a convenient and functional drink which suits different types of consumption occasions. New brand extensions continued to leverage flavour innovation and the use of functional herbal ingredients,...

  • Beverage
  • Costa Rica
  • Demand
  • Trade
  • Rica SA
  • Healthier and Affordable Beverages Attract the Attention of Local Consumers
  • Passport 15

As local consumers continue to consider bottled water as a healthier alternative in comparison with most added-sugar soft drinks, demand for such products was boosted by the rising penetration of value multipacks, which are mostly targeted for children’s lunchboxes. This marketing trend became even more dynamic over the last year, as the expanding...

  • Beverage
  • Costa Rica
  • Trade
  • Bebidas SA
  • Rica SA
  • Healthier and Affordable Beverages Attract the Attention of Local Consumers
  • LIST OF CONTENTS AND TABLES

Demand for concentrates continues to be threatened by the rising availability of more affordable ready-to-drink proposals, such as juice drinks, carbonates and RTD tea. Therefore, the most relevant competitive advantage of these products remains their low unit prices, which is a stronger purchasing driver amongst the broad base of low- and...

  • Beverage
  • Concentrate
  • Soft Drink
  • Costa Rica
  • Trade
  • Healthier and Affordable Beverages Attract the Attention of Local Consumers
  • LIST OF CONTENTS AND TABLES

As a result of rising awareness amongst an expanding base of middle- and high-income consumers of the health risks associated with high sugar intake on a regular basis, local buyers continued to migrate from carbonates (in particular cola carbonates) to more natural and healthier options,. As a result, the main local brands, including Coca-Cola,...

  • Beverage
  • Cola
  • Costa Rica
  • Trade
  • Rica SA
  • COMPETITIVE POSITIONING
  • COOPERATIVA DE PRODUCTOS DE LECHE DOS PINOS, RL

The company was initially created to centralise the purchasing, selling and pasteurisation of milk, although it gradually started to offer a wider variety of non-dairy products, such as juice and RTD tea and has established itself as one of the most successful and recognised packaged food a

  • Beverage
  • Tea
  • Costa Rica
  • Demand
  • Market Competition
  • ALCOHOLIC DRINKS IN COSTA RICA - INDUSTRY OVERVIEW
  • Alcoholic Drinks Still Dominated by Local Companies

Even though cider/perry did not emerge within the local market by using appealing options, it might be considered a good opportunity to develop and grow in the forecast period, especially locally. The on-going changing habits amongst local consumers (due to acculturation and globalisation process) and the emerging initiatives to add value...

  • Beverage
  • Cider
  • Costa Rica
  • Demand
  • Trade