28 reports

  • ALCOHOLIC DRINKS IN GUATEMALA - INDUSTRY OVERVIEW
  • ALCOHOLIC DRINKS IN GUATEMALA - INDUSTRY OVERVIEW

Alcoholic drinks recorded positive growth in volume and current value terms in 2017. However, categories such as beer have begun to show signs of maturity, after displaying a double-digit growth rate over the review period. Beer managed to maintain its large consumer base, but its growth rate has decelerated, since now it caters to a wide...

  • Alcoholic Drink
  • Beverage
  • Guatemala
  • Demand
  • Trade
  • DISTRIBUIDORA MARTE SA

There are relatively few food/ drink/ tobacco specialist chains in the country, and Vinoteca is one of Passport ## the only ones that focuses on offering higher-priced and premium delicatessen foods and alcoholic drinks products.

  • Alcoholic Drink
  • Beverage
  • Guatemala
  • Trade
  • Distribuidora Marte SA
  • HOT DRINKS IN GUATEMALA - INDUSTRY OVERVIEW
  • OTHER HOT DRINKS IN GUATEMALA - CATEGORY ANALYSIS

Other hot drinks is a very traditional category in Guatemala, with plant based hot drinks called atoles usually being drunk as a breakfast substitute by lower income consumers. This is a price driven category, with innovation and dynamism not being common in this category. Euromonitor International’s Other Hot Drinks in Guatemala report...

  • Beverage
  • Guatemala
  • Demand
  • February 2017
  • DE ALTON SA

De Alton started operating as a coffee plantation and has been active in Guatemala since 1870, with the farm since expanding operations to include the roasting and distribution of premium Guatemalan coffee under its R Dalton brand. Due to the success of the current business model, it is expected that De Alton will continue its activities going...

  • Beverage
  • Coffee
  • Soft Drink
  • Guatemala
  • Demand
  • February 2017
  • Summary 2

Tostaduría Café León is an important fresh coffee roaster in Guatemala, with the company selling premium coffee varieties in retail and foodservice outlets and owning three coffee shops in Guatemala City. Café León has differentiated itself by offering coffee beans that are freshly grounded in supermarkets and it is expected that the company...

  • Beverage
  • Coffee
  • Soft Drink
  • Guatemala
  • Demand
  • SPORTS DRINKS IN GUATEMALA - CATEGORY ANALYSIS
  • Embotelladora Centroamericana Leads Sports Drinks

In 2017, Embotelladora Centroamericana launched the first low calorie sports drink under its brand G2 from Gatorade. A 20fl oz bottle only has 50 calories; less than half the sugar and calories contained in traditional Gatorade. The product was launched in blueberry-pomegranate, fruit punch and Glacier Freeze flavours. Whilst this is an innovative...

  • Beverage
  • Soft Drink
  • Guatemala
  • Trade
  • ENERGY DRINKS IN GUATEMALA - CATEGORY ANALYSIS
  • Energy Drinks Registers the Strongest Growth in Soft Drinks

In 2017, energy drinks remained the fastest growing category within soft drinks in both volume and current value terms. Energy is amongst the most important attributes that consumers look for in these drinks, mainly at the lower-end of the market, amongst consumers whose working day usually consists of long hours. A wider variety of pack sizes,...

  • Beverage
  • Soft Drink
  • Guatemala
  • Trade
  • Domestic Companies Lead Hot Drinks
  • HOT DRINKS IN GUATEMALA - INDUSTRY OVERVIEW

In 2017, premiumisation was a significant growth driver in hot drinks, with consumer knowledge and sophistication continuing to increase, primarily in the coffee and tea categories. In addition, the offer of a wider range of products also contributed to this trend, with consumers being able to choose from many different options and flavours....

  • Beverage
  • Soft Drink
  • Guatemala
  • Demand
  • Trade
  • June 2017
  • Summary 2

Over the forecast period, Industrias Licoreras de Guatemala SA (ILG) will work to strengthen its leading positions in Guatemalan spirits and RTDs/high-strength premixes by introducing new products, expanding its distribution network and increasing promotional support for its existing brands. In spirits, the company is expected to focus on...

  • Beverage
  • Ready-To-Drink
  • Soft Drink
  • Guatemala
  • Industrias Licoreras de Guatemala SA
  • All Commercial Beverages Overview
  • Alcoholic Beverages Categories Market Share, 2016

Guatemala Beer and Cider Market Insights 2017 Summary GlobalData’s Guatemala Beer and Cider Market Insights 2017 report provides a complete overview of the Guatemala beer and cider industry structure offering a comprehensive insight into historical background trends, 2016 performance and 2017 outlook. Scope Covering...

  • Beverage
  • Guatemala
  • Market Segment
  • Market Size
  • Price
  • ALCOHOLIC DRINKS IN GUATEMALA - INDUSTRY OVERVIEW
  • Domestic Company Cervecería Centroamericana SA Leads Alcoholic Drinks

Ever since the beer price war began in Guatemala in 2010 where beer prices dropped considerably, alcoholic drinks changed in the country. Consumers began to switch from drinking spirits to drinking beer. RTDs has become a way for spirits to compete with beer, since they have similar affordable unit prices and offer the convenience that they...

  • Alcoholic Drink
  • Beverage
  • Guatemala
  • Demand
  • Trade
  • ALCOHOLIC DRINKS IN GUATEMALA - INDUSTRY OVERVIEW
  • Domestic Company Cervecería Centroamericana SA Leads Alcoholic Drinks

Wine is not a traditional product in Guatemala and the lack of domestic production makes it an imported product. Consumers, in the majority, are present in the urban mid- to upper-income groups with higher disposable incomes who follow international trends occurring in alcoholic drinks and enjoy the sophistication that drinking wine involves....

  • Alcoholic Drink
  • Beverage
  • Wine
  • Guatemala
  • Demand
  • ALCOHOLIC DRINKS IN GUATEMALA - INDUSTRY OVERVIEW
  • Domestic Company Cervecería Centroamericana SA Leads Alcoholic Drinks

During the review period, beer registered strong double-digit volume growth rates, mainly caused by unit price reductions by the two leading competitive companies Cervecería Centroamericana SA and AmBev Centroamérica SA. This resulted in consumers switching from other alcoholic drinks such as rum and aguardiente to beer. In 2016, growth rates...

  • Alcoholic Drink
  • Beer
  • Beverage
  • Guatemala
  • Demand
  • ENERGY DRINKS IN GUATEMALA - CATEGORY ANALYSIS
  • ENERGY DRINKS IN GUATEMALA - CATEGORY ANALYSIS

Guatemala is a country that has a wide portfolio of domestic and imported soft drinks brands. Differences in economic groups also translate into differences in tastes and preferences. The lower economic group has very tight budgets, and such consumers look for affordable soft drinks, which are usually high in sugar. Family pack sizes, as large...

  • Beverage
  • Guatemala
  • Trade
  • Alimentos Maravilla, SA.
  • PepsiCo, Inc.
  • HOT DRINKS IN GUATEMALA - INDUSTRY OVERVIEW
  • Domestic Companies Lead Hot Drinks

Coffee recorded current retail value sales of GTQ1.9 billion in 2016 and is the strongest hot drinks category in Guatemala, with products in this area being drunk by all types of consumers and throughout the country. However, instant coffee tends to be more popular among lower income consumers, while better quality and more expensive coffee...

  • Beverage
  • Coffee
  • Soft Drink
  • Guatemala
  • Demand
  • 12.2 Guatemala Energy Drinks Commentary
  • 11.2 Guatemala Sports Drinks Commentary

Summary Some of the key trends noted across Guatemala include: consumers starting to watch their sugar intake especially in western markets where low calorie variants are taking share, or consumers moving towards packaged water and flavoured waters; fruit powders continuing to fall across many of the markets despite their lower price...

  • Beverage
  • Energy Drink
  • Guatemala
  • Demand
  • Market Size

Tea in Guatemala

800 912 710
  • HOT DRINKS IN GUATEMALA - INDUSTRY OVERVIEW
  • Further Solid Growth Expected Over the Forecast Period

Of all the hot drinks categories in Guatemala, tea remained the smallest in 2017. Tea is consumed in the country but most people continue to use natural ingredients to prepare herbal teas at home rather than buying packaged products. Those with low disposable incomes even use fruit skins and herbs to prepare tea. Tea is largely consumed to...

  • Beverage
  • Guatemala
  • Demand
  • Trade
  • SOFT DRINKS IN GUATEMALA - INDUSTRY OVERVIEW
  • MARKET DATA

Energy drinks recorded the fastest growth, driven by the strong performance of economy brands.

  • Beverage
  • Soft Drink
  • Guatemala
  • Trade
  • Alimentos Maravilla, SA.
  • ALCOHOLIC DRINKS IN GUATEMALA - INDUSTRY OVERVIEW
  • Domestic Company Cervecería Centroamericana SA Leads Alcoholic Drinks

Spirits began to see positive volume growth rates in 2017, as the category was deeply affected by the beer price war evident over the review period. The most affected spirits were rum and aguardiente, which offer extremely affordable brands such as Sello de Oro Venado rum and Venado aguardiente (Industrias Licoreras de Guatemala SA). Rum and...

  • Alcoholic Drink
  • Beverage
  • Spirits
  • Guatemala
  • Demand
  • SOFT DRINKS IN GUATEMALA - INDUSTRY OVERVIEW
  • MARKET DATA

Twee uses the slogan " Health and flavour in one bottle".

  • Beverage
  • Soft Drink
  • Guatemala
  • Trade
  • Nestlé Guatemala Leads Concentrates
  • the Differences Between Liquid and Powder Concentrates

In the case of liquid concentrates, pack sizes are much larger, and usually one bottle yields ##-## litres of drink.

  • Beverage
  • Concentrate
  • Soft Drink
  • Guatemala
  • Trade
  • The company is able to lead in terms of innovation, offering new products, flavours or packaging materials.
  • ALIMENTOS MARAVILLA, SA

In the case of non-alcoholic drinks, the company has a portfolio covering juice, sports and energy drinks, RTD tea and other plant-based hot drinks.

  • Beverage
  • Soft Drink
  • Guatemala
  • Demand
  • Alimentos Maravilla, SA.
  • MARKET DATA
  • SOFT DRINKS IN GUATEMALA - INDUSTRY OVERVIEW

Energy drinks recorded the fastest growth, driven by the strong performance of economy brands.

  • Beverage
  • Soft Drink
  • Guatemala
  • Trade
  • CARBONATES IN GUATEMALA - CATEGORY ANALYSIS
  • MARKET DATA

One of the most innovative new product launches was by Pepsicola Interamericana de Guatemala, with two new flavours of H##OH!

  • Beverage
  • Cola
  • Soft Drink
  • Guatemala
  • Trade
  • SOFT DRINKS IN GUATEMALA - INDUSTRY OVERVIEW
  • MARKET DATA

Energy drinks recorded the fastest growth, driven by the strong performance of economy brands.

  • Beverage
  • Ready-To-Drink
  • Soft Drink
  • Guatemala
  • Trade
  • Fábrica de Bebidas Gaseosas Salvavidas SA: Key Facts

In some categories, such as sports drinks, it has only one brand, eg Revive, but it has a wide variety of pack sizes which allow it to have several unit prices and meet its consumers' demands.

  • Beverage
  • Soft Drink
  • Guatemala
  • Trade
  • Fábrica de Bebidas Gaseosas Salvavidas SA

Guatemala Beer Market Insights Report 2016 Table of Contents ## Market Context ##. ## Market Parameters Tables ##. ## Legislation and Taxation Tables ## Market Background Briefing ## Market Update ##. ## New Products and Photo Shots ##. ## Beer Pricing Tables ##. ## Beer Data Tables ## Brewer Profiles ## Appen

  • Alcoholic Drink
  • Beer
  • Beverage
  • Guatemala
  • Demand
  • Summary 2
  • Cervecería Centroamericana SA: Competitive Position 2016

Cervecería Centroamericana is positioned in two fast-growing alcoholic drinks categories.

  • Alcoholic Drink
  • Beer
  • Beverage
  • Guatemala
  • Product Initiative