33 reports

  • ALCOHOLIC DRINKS IN URUGUAY - INDUSTRY OVERVIEW
  • CIDER/PERRY IN URUGUAY - CATEGORY ANALYSIS

Beer is by far the largest category in volume terms within alcoholic drinks in Uruguay. Over the review period, there was an increasing shift towards craft beer, which encouraged the opening of many new on-trade outlets that focused on sales of craft beer. The trend towards craft beer was mainly seen in the younger adult population with mid/high-income...

  • Alcoholic Drink
  • Beverage
  • Uruguay
  • Demand
  • Fábricas Nacionales de Cerveza SA
  • Flavoured Powder Drinks Dominated by Chocolate Drinks
  • HOT DRINKS IN URUGUAY - INDUSTRY OVERVIEW

Due to the historic asymmetry existing in other hot drinks, with other plant-based hot drinks accounting for the majority of total off-trade volume sales, overall category performance remains pegged to yerba mate sales. Yerba mate is a traditional hot drink, commonly consumed by Uruguayans. Per capita consumption of yerba mate in Uruguay is...

  • Beverage
  • Uruguay
  • Demand
  • Trade
  • Flavoured Powder Drinks Dominated by Chocolate Drinks
  • HOT DRINKS IN URUGUAY - INDUSTRY OVERVIEW

Yerba mate is a traditional hot drink in Uruguay. It is common for people to get together with a mate to share, or just walking around with mate. Traditional hot drinks represents by far the largest category in volume terms in hot drinks overall. Already mature, volume growth for yerba mate was marginal in 2017 and adversely impacted overall...

  • Beverage
  • Tea
  • Uruguay
  • Demand
  • Trade
  • CABA SA IN ALCOHOLIC DRINKS (URUGUAY)
  • ALCOHOLIC DRINKS IN URUGUAY - INDUSTRY OVERVIEW

The overall performance of alcoholic drinks in terms of volume sales continued to be pegged to beer and wine. Wine sales continued to trend downwards, which dampened the overall growth potential. Beer, on the other hand, sustained total volume growth in alcoholic drinks over the review period. However, unusual market conditions in 2016 resulted...

  • Alcoholic Drink
  • Beverage
  • Uruguay
  • Demand
  • Trade
  • June 2017
  • CARRAU & CIA SA

Carrau & Cia is well-known to Uruguayan consumers, with a solid presence in many business areas. One of the company’s five business groups is alcoholic drinks, where it is a well-established importer, producer and distributor of a wide range of products. Through well-known brands, the company strives to grow sales and consolidate its position...

  • Alcoholic Drink
  • Beverage
  • Uruguay
  • Supply
  • Carrau & Cía SA
  • June 2017

César Pisano e Hijos (Vinos Pisano) is highly-recognised as a producer of high-quality wines. For example, its Reserva Personal de la Familia is perceived as the brand with highest consumer appreciation among all Uruguayan wines. The family objectives remain unchanged: to produce high-quality wines while sacrificing volume production to cater...

  • Beverage
  • Wine
  • Uruguay
  • Supply
  • Hijos SA
  • ENERGY DRINKS IN URUGUAY - CATEGORY ANALYSIS
  • LIST OF CONTENTS AND TABLES

Alcoholic drinks have faced restrictions lately in Uruguay, with the government trying to control alcohol consumption. Energy drinks were the subject of controversy, with discussions around whether these products should also be regulated, although no decision had been taken by the end of the review period. New laws covering energy drinks are...

  • Beverage
  • Uruguay
  • Demand
  • Trade
  • Montevideo Refrescos SA
  • SPORTS DRINKS IN URUGUAY - CATEGORY ANALYSIS
  • Increasing Health and Wellness Awareness Boosts Value Sales

Consumer awareness of health and wellness issues increased over the review period, resulting in a shift in consumer behaviour, which, in turn, led to an increase in both off-trade value and volume sales of sports drinks. The target audience of sports drinks in Uruguay was historically young men with an interest in sport. However, with more...

  • Beverage
  • Soft Drink
  • Uruguay
  • Demand
  • Trade
  • June 2017
  • CABA SA

CABA had been widening its portfolio with higher-quality products that adapt better to existing trends in spirits. The company was also improving its marketing and distribution, aiming to recapture the leading position it once held among domestic producers. However, measures to be taken by its parent company will seriously limit operations...

  • Beverage
  • Uruguay
  • Market Competition
  • Supply
  • CABA SA
  • March 2017
  • CANARIAS SA

Canarias SA is mainly present in Other plant-based hot drinks and remains the largest importer of yerba mate in Uruguay. The company is constantly searching for excellence in every aspect of its business and aims to maintain and expand its current leadership through commercial policies that benefit consumers. In 2013, it expanded its portfolio...

  • Beverage
  • Uruguay
  • Demand
  • Trade
  • Canarias S.A.
  • CASTERA HNOS SA

Castera Hnos SA has a retail value share of ##% in hot drinks value sales, ranking it ##th in 2016.

  • Beverage
  • Uruguay
  • Market Competition
  • Hnos. S.A.

Tea in Uruguay

800 912 710
  • HOT DRINKS IN URUGUAY - INDUSTRY OVERVIEW
  • Yerba Mate's Maturity Constrains Growth of Hot Drinks

While other categories continue alternating positive and negative growth periods, fruit/herbal tea has shown steady growth over the review period. More expensive than other tea varieties, consumers who have opted for fruit/herbal tea are more loyal to these types of tea than those who prefer black tea and are willing to pay the difference...

  • Beverage
  • Soft Drink
  • Uruguay
  • Demand
  • Trade
  • May 2016

Towards the end of the review period, José Aldao expanded its tea portfolio. The company is aiming to recover the leadership in sales it once had by competing in categories that are seeing more dynamic growth than black tea, an area which the company continues to dominate. This focus on broadening its range is expected to continue in the forecast...

  • Beverage
  • Soft Drink
  • Tea
  • Uruguay
  • Forecast
  • July 2015
  • Summary 2

The company has successfully positioned itself as a producer of high-quality artisanal beer which can compete with similar imported premium products on equal terms. Even though it cannot compete in volume sales directly with Fábricas Nacionales de Cerveza, it clearly aims to provide high-end consumers an alternative to FNC’s mass produced...

  • Beer
  • Beverage
  • Uruguay
  • Demand
  • Supply
  • ENERGY DRINKS IN URUGUAY - CATEGORY ANALYSIS
  • SPORTS DRINKS IN URUGUAY - CATEGORY ANALYSIS

Globally citizens are becoming more aware of health and wellness issues, and this is also true of Uruguayan consumers. Traditionally, Uruguayans preferred carbonates, with these drinks commonly found in the household refrigerators. This trend has been changing and in the review period consumers demonstrated an increasing preference towards...

  • Beverage
  • Uruguay
  • Mondelez International, Inc.
  • Mondelez Uruguay SA
  • Montevideo Refrescos SA
  • ALCOHOLIC DRINKS IN URUGUAY - INDUSTRY OVERVIEW
  • Beer Remains the Largest Category in Volume Terms and Boosts Total Sales of Alcoholic Drinks in the Country

Contrary to what has been seen in other countries, whiskies has remained the preferred choice within spirits for Uruguayan consumers for more than 20 years, and without much possibility of growth for other categories within spirits. Traditionally, whiskies is consumed by adults of all ages and income levels in Uruguay, and as a result, it...

  • Alcoholic Drink
  • Beverage
  • Spirits
  • Uruguay
  • Demand
  • ALCOHOLIC DRINKS IN URUGUAY - INDUSTRY OVERVIEW
  • MARKET BACKGROUND

Sales of cider and perry products are very seasonal in the country. These products are not normally consumed over the whole year, but sales are particularly strong during Christmas and New Year. It is increasingly common for foodservice outlets to include cider or perry as one of their drinks, as these are cheaper options than other alcoholic...

  • Alcoholic Drink
  • Beverage
  • Uruguay
  • Demand
  • Trade
  • ALCOHOLIC DRINKS IN URUGUAY - INDUSTRY OVERVIEW
  • MARKET BACKGROUND

RTDs/high-strength premixes is the smallest category in volume terms within alcoholic drinks in the country, with sales far below those of other categories. These are products that are aimed at very specific consumers, and at expensive average unit prices. Among the different products, the category of spirit-based RTDs leads sales in Uruguay,...

  • Beverage
  • Uruguay
  • Demand
  • Trade
  • Fábricas Nacionales de Cerveza SA

Beer in Uruguay

800 912 710
  • ALCOHOLIC DRINKS IN URUGUAY - INDUSTRY OVERVIEW
  • ALCOHOLIC DRINKS IN URUGUAY - INDUSTRY OVERVIEW

Over the review period, there was a trend towards purchases of craft beer, and at the expense of traditional industrialised beers. This trend was reflected in the increasing number of on-trade outlets dedicated to sales of craft beer. Moreover, many companies were trying to adapt to this new trend, launching beer that seemed more craft-like...

  • Beverage
  • Uruguay
  • Demand
  • Trade
  • Fábricas Nacionales de Cerveza SA
  • 10.2Uruguay Energy Drinks Commentary
  • 6.2 Uruguay Still Drinks Commentary

Summary Some of the key trends noted across Uruguay include: consumers starting to watch their sugar intake especially in western markets where low calorie variants are taking share, or consumers moving towards packaged water and flavoured waters; fruit powders continuing to fall across many of the markets despite their lower price...

  • Beverage
  • Soft Drink
  • South America
  • Uruguay
  • Demand
  • HOT DRINKS IN URUGUAY - INDUSTRY OVERVIEW
  • Yerba Mate's Maturity Constrains Growth of Hot Drinks

Consumers have been trying different coffee options over the review period resulting in small variations as core off-trade volumes remained solid. In 2017 however, some consumers have shifted their preferences towards premium products, producing solid volume growth, despite significant price increases. It is likely that the current premiumisation...

  • Beverage
  • Soft Drink
  • Uruguay
  • Demand
  • Trade

Juice in Uruguay

800 912 710
  • the Leading Companies Maintain Their Positions Leaving Little Room for Small Players To Increase Sales
  • Consumer Shift To Healthier Soft Drinks Leads To Decline in Sales of Carbonates

In 2016, Infodynamics launched Red Bull, an energy drink, which had a great impact on the category, but had little effect on the overall leaders, as energy drinks is a small category in Uruguay.

  • Beverage
  • Soft Drink
  • Uruguay
  • Demand
  • Trade
  • the Leading Companies Maintain Their Positions Leaving Little Room for Small Players To Increase Sales
  • Consumer Shift To Healthier Soft Drinks Leads To Decline in Sales of Carbonates

Nortesur' s Jazz concentrates also vary between ##. ##g and ##g to make one litre.

  • Beverage
  • Uruguay
  • Trade
  • Mondelez International, Inc.
  • Mondelez Uruguay SA
  • the Leading Companies Maintain Their Positions Leaving Little Room for Small Players To Increase Sales
  • Consumer Shift To Healthier Soft Drinks Leads To Decline in Sales of Carbonates

Functional bottled water is one of the smallest categories in off-trade value terms among bottled water in Uruguay.

  • Beverage
  • Uruguay
  • Demand
  • Cía Salus SA
  • Montevideo Refrescos SA
  • Passport 2

La República, Últimas Noticias) Summary ## Frigorífico Modelo SA: Competitive Position 2016 Value share Product type Rank Soft drinks ##. ##% ## Carbonates - - Juice ##. ##% ## Bottled water - - Sports drinks - - Energy drinks - - Concentrates - - RTD tea - - RTD coffee - - Source: Euromon

  • Beverage
  • Uruguay
  • Supply
  • Frigorífico Modelo SA
  • Modelo SA

Wine in Uruguay

800 912 710
  • ALCOHOLIC DRINKS IN URUGUAY - INDUSTRY OVERVIEW
  • MARKET BACKGROUND

There are many wineries in Uruguay, producing many different types of wines of a very good quality; however, wine produced nationally needs to go through many checks, from INAVI, before going on sale. Moreover, the climate is a major factor for wineries, as when the climate changes there is the possibility of losing much of the harvest for...

  • Alcoholic Drink
  • Beverage
  • Wine
  • Uruguay
  • Demand
  • the Leading Companies Maintain Their Positions Leaving Little Room for Small Players To Increase Sales
  • Consumer Shift To Healthier Soft Drinks Leads To Decline in Sales of Carbonates

In addition, the player offers a cheaper brand, Mirinda, which performed well over the review period, but remains one of its less popular brands.

  • Beverage
  • Uruguay
  • Demand
  • Trade
  • Montevideo Refrescos SA
  • the Leading Companies Maintain Their Positions Leaving Little Room for Small Players To Increase Sales
  • Consumer Shift To Healthier Soft Drinks Leads To Decline in Sales of Carbonates

The average unit price for RTD tea is one of the highest in soft drinks and recorded significant increases over the latter part of the review period.

  • Beverage
  • Ready-To-Drink
  • Uruguay
  • Demand
  • Trade

Gasala, one of the smaller companies in soft drinks, ranked ##th with a ##% value share in 2016.

  • Beverage
  • Soft Drink
  • Uruguay
  • Market Competition
  • Gasala SA
  • Summary 1

Rapenor SA is also actively participating with success in other hot drinks (with yerba mate) and chocolate-based flavoured powder drinks.

  • Beverage
  • Concentrate
  • Uruguay
  • Market Competition
  • Rapenor SA