38 reports

  • 1.1.7 Still Drinks
  • 1.1.12 Alcoholic Drinks

Kazakhstan Beverage Forecasts September 2017 Summary Kazakhstan Beverage Forecasts is a bi-annual report designed as a global manual to provide both historical consumption trends for all commercial beverage categories, and forecast trends five years into the future. It is mainly numbers based, but includes a short analysis...

  • Beverage
  • Soft Drink
  • Kazakhstan
  • Demand
  • Forecast
  • ALCOHOLIC DRINKS IN KAZAKHSTAN - COMPANY PROFILES
  • ALCOHOLIC DRINKS IN KAZAKHSTAN - INDUSTRY OVERVIEW

Alcoholic drinks in Kazakhstan demonstrated moderate growth in 2017. This growth was driven primarily by sales of beer as the most dynamically developing category. The factors behind this trend are mainly a rising culture of beer consumption and the success of DIOT (draught in off-trade) beer sales, a concept recently pioneered in the country....

  • Alcoholic Drink
  • Beverage
  • Kazakhstan
  • Demand
  • TEALAND TOO IN HOT DRINKS (KAZAKHSTAN)
  • HOT DRINKS IN KAZAKHSTAN - INDUSTRY OVERVIEW

In 2017, the volume consumption of tea was the highest among hot drinks in Kazakhstan. The reason for this is that tea, especially black tea, is the most traditional and preferred hot drink that is consumed on all occasions, in all weathers. Euromonitor International’s Hot Drinks in Kazakhstan report offers a comprehensive guide to...

  • Beverage
  • Coffee
  • Tea
  • Kazakhstan
  • Demand
  • Beverage Forecasts - September 2016 Kazakhstan
  • Reference Code: GFKZ0916

Summary Continuous price promotions and consumer demand for natural, low calorie, refreshing soft drinks have driven the growth of major categories like packaged water and flavored water. However, unfavorable weather conditions and consumer awareness on less sugar drinks have restricted the growth of categories like carbonates, juice...

  • Beverage
  • Soft Drink
  • Tea
  • Kazakhstan
  • Demand
  • February 2017
  • interviews

The key strategy of Tealand is to strengthen the position of its Piala brand in tea by offering new product launches and improving distribution. Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and...

  • Beverage
  • Soft Drink
  • Tea
  • Kazakhstan
  • Demand
  • Tea and coffee manufacturer

Orimi Trade was relatively inactive within hot drinks in 2016.

  • Beverage
  • Soft Drink
  • Tea
  • Kazakhstan
  • Trade
  • ENERGY DRINKS IN KAZAKHSTAN - CATEGORY ANALYSIS
  • Widespread Belief That Energy Drinks Are Unhealthy, Especially for Children

Initially, energy drinks in Kazakhstan were considered as very expensive by ordinary consumers. However, there has been an increase in the number of domestic brands offer energy drinks in the economy and standard price segments. More consumers in Kazakhstan have started to consume energy drinks for refreshment and the flavour, and not just...

  • Beverage
  • Soft Drink
  • Kazakhstan
  • Trade
  • KOKSHETAUMINVODY AO

Kokshetauminvody AO mainly focuses on the production of vodka in alcoholic drinks.

  • Alcoholic Drink
  • Beverage
  • Spirits
  • Kazakhstan
  • Supply
  • KEY FACTS
  • EFES KAZAKHSTAN AO IP

EFES KAZAKHSTAN AO IP IN ALCOHOLIC DRINKS (KAZAKHSTAN) Euromonitor International May 2016 Passport I LIST OF CONTENTS AND TABLES Strategic Direction........................................................................................................................ ## Key Facts

  • Alcoholic Drink
  • Beverage
  • Kazakhstan
  • Demand
  • Efes Beer Group
  • Passport 2
  • WINE TERRITORY TOO

Wine Territory TOO’s future goal is to develop a culture of wine consumption by educating people about wine making and offering a wide range of high-quality brands. Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company...

  • Alcoholic Drink
  • Beverage
  • Wine
  • Kazakhstan
  • Demand
  • May 2017
  • domestic economy lager and non/low alcoholic beer. Carlsberg Kazakhstan TOO has more than 50 varieties of beer.

Carlsberg Kazakhstan TOO pays close attention to projects in the field of sustainable development, and in 2017 will continue implementation of these projects. In addition, Carlsberg Kazakhstan TOO will continually support the Irbis project to study and preserve the population of snow leopards that live in Kazakhstan. Euromonitor...

  • Alcoholic Drink
  • Beverage
  • Lager
  • Kazakhstan
  • Carlsberg Group
  • TEA HOUSE TOO

Tea House ranked fourth in hot drinks in 2016 with a value share of ##% and first within tea with a value share of ##%.

  • Beverage
  • Food Services
  • Tea
  • Kazakhstan
  • Supply
  • HOT DRINKS IN KAZAKHSTAN - INDUSTRY OVERVIEW
  • Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2012-

In Kazakhstan, tea is the most popular and traditional hot drink, consumed by people of all ages and financial abilities, throughout the day. It is less exposed to economic change. There is a perception that tea is the only natural and healthy hot drink with no preservatives or artificial ingredients. Herbal/traditional medicinal tea is popular...

  • Beverage
  • Soft Drink
  • Tea
  • Kazakhstan
  • Demand
  • HOT DRINKS IN KAZAKHSTAN - INDUSTRY OVERVIEW
  • Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2012-

Instant coffee dominates volume and value sales of coffee, because Kazakhstanis find it affordable and convenient to prepare. In 2017, as price was important to most consumers, instant coffee benefited from the many low-end and mid-range brands offered. Fresh coffee brands have higher unit prices and usually need coffee machines, requiring...

  • Beverage
  • Coffee
  • Kazakhstan
  • Demand
  • Trade
  • GEOM TOO

Geom recorded a ##% value share of alcoholic drinks in 2015.

  • Alcoholic Drink
  • Beverage
  • Spirits
  • Kazakhstan
  • Market Description
  • ENERGY DRINKS IN KAZAKHSTAN - CATEGORY ANALYSIS
  • SPORTS DRINKS IN KAZAKHSTAN - CATEGORY ANALYSIS

In 2017, soft drinks saw moderate positive dynamics in volume and value terms. In 2017, volume growth in soft drinks accelerated slightly compared with 2016, when the market was almost stagnant. With the better economic situation in the country, a stabilised currency and population growth, soft drinks recorded some improvement in 2017. However,...

  • Beverage
  • Soft Drink
  • Kazakhstan
  • Demand
  • Trade
  • ALCOHOLIC DRINKS IN KAZAKHSTAN - INDUSTRY OVERVIEW
  • Sustained Value and Volume Growth Over the Forecast Period

In 2017, white and red wines led the wine category by volume. This situation is typical of a market such as Kazakhstan with an underdeveloped consumption culture and general consumption focused on parties or holiday celebrations. In addition, the resurgence of inexpensive imports from Georgia and Moldova, demand for which has sprung up in...

  • Alcoholic Drink
  • Beverage
  • Wine
  • Kazakhstan
  • Demand
  • ALCOHOLIC DRINKS IN KAZAKHSTAN - INDUSTRY OVERVIEW
  • HEADLINES

In 2017, the main factor behind overall category growth was the upsurge in sales of draught beer. Driven by deteriorating economic conditions and demand for accessibility, the development of draught beer from kegs and bottled to customers’ demand has continued from previous years. Modest brand positioning and ease of access have proven favourable...

  • Beer
  • Beverage
  • Lager
  • Kazakhstan
  • Demand
  • 9.2 Kazakhstan Energy Drinks Commentary
  • 6.2 Kazakhstan Still Drinks Commentary

Summary Some of the key trends noted across Kazakhstan include: consumers starting to watch their sugar intake especially in western markets where low calorie variants are taking share, or consumers moving towards packaged water and flavoured waters; fruit powders continuing to fall across many of the markets despite their lower...

  • Beverage
  • Kazakhstan
  • Demand
  • Albi Group
  • PepsiCo, Inc.
  • Passport 14
  • Passport 15

This was visible in both comparatively mature categories, such as carbonates, and new ones to the Kazakh market, such as Asian speciality drinks.

  • Beverage
  • Soft Drink
  • Kazakhstan
  • Trade
  • Competitive Positioning
  • RG Brands AO's brands were positioned in the standard price segment in 2016.

This was visible in both comparatively mature categories, such as carbonates, and new ones to the Kazakh market, such as Asian speciality drinks.

  • Beverage
  • Bottled Water
  • Soft Drink
  • Kazakhstan
  • Trade
  • LIST OF CONTENTS AND TABLES
  • Passport 14

This was visible in both comparatively mature categories, such as carbonates, and new ones to the Kazakh market, such as Asian speciality drinks.

  • Beverage
  • Concentrate
  • Soft Drink
  • Kazakhstan
  • Trade
  • Summary 2
  • KEY FACTS

ALCOHOLIC DRINKS EFES KARAGANDA (KAZAKHSTAN) Euromonitor International September 2015 PIVOVARENYI ZAVOD AO IP IN Passport I LIST OF CONTENTS AND TABLES Strategic Direction.......................................................................................................................

  • Alcoholic Drink
  • Beverage
  • Kazakhstan
  • Demand
  • Efes Beer Group
  • RTD TEA IN KAZAKHSTAN - CATEGORY ANALYSIS
  • Passport 12

This was visible in both comparatively mature categories, such as carbonates, and new ones to the Kazakh market, such as Asian speciality drinks.

  • Beverage
  • Soft Drink
  • Kazakhstan
  • Trade
  • CASPIAN BEVERAGES HOLDING BRAND VOLUMES 2010-2014
  • COMMERCIAL BEVERAGE CONSUMPTION - MILLION LITERS, 2004-2015F

Summary The market saw growth in 2014, and further growth was hindered by national currency devaluation. Only the mainstream price segment declined as a result of a poor performance from Efes Beverage Group. The market remains a duopoly however, and Carlsberg showed volume and market share development. Key Findings -...

  • Beverage
  • Kazakhstan
  • Carlsberg Group
  • Efes Beverage Group
  • Heineken N.V.
  • through marketing and promotional support, as well as the development of distribution channels and in-store cooling infrastructure.
  • RG BRANDS AO

RG Brands AO ranked second leading in soft drinks in 2016, and produced carbonates, juice, bottled water, energy drinks and RTD tea.

  • Beverage
  • Kazakhstan
  • Demand
  • PepsiCo, Inc.
  • Unilever PLC
  • List of Countries Covered in Canadean Regions
  • List of "Other" Countries in Canadean Regions

## ##.

  • Alcoholic Drink
  • Beverage
  • Wine
  • Kazakhstan
  • Demand
  • KOKSHETAUMINVODY AO IN ALCOHOLIC DRINKS (KAZAKHSTAN)
  • ALCOHOLIC DRINKS IN KAZAKHSTAN - INDUSTRY OVERVIEW

Despite some positive regional trends, prospects for spirit-based RTDs in Kazakhstan remain bleak. This type of product is entirely atypical of the country’s culture, which traditionally drives alcohol consumption among Kazakhstani people, and fails to find a loyal audience as consumers struggle to imagine cases when the consumption of bottled...

  • Alcoholic Drink
  • Beverage
  • Ready-To-Drink
  • Kazakhstan
  • Demand
  • Riks has a wide product portfolio. The company offers energy drinks, RTD tea and carbonates.
  • interviews

Riks will continue to work on its stable and long-term business growth. The company will develop one of the largest laboratories in Kazakhstan that is responsible for innovations and implementations. Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company....

  • Beverage
  • Energy Drink
  • Kazakhstan
  • Forecast
  • Product Initiative
  • ALCOHOLIC DRINKS IN KAZAKHSTAN - INDUSTRY OVERVIEW
  • MARKET INDICATORS

Over the review period, the general performance of spirits has been marked by a very definite downward trend. This is attributed to a combination of adverse factors, namely weak post-crisis economic conditions, harmonisation of excise taxes with Russia as a result of Kazakhstan joining the EEU, and social factors such as the global trend towards...

  • Alcoholic Drink
  • Beverage
  • Spirits
  • Kazakhstan
  • Demand