27 reports

  • ALCOHOLIC DRINKS IN IRAN - COMPANY PROFILES
  • ARPANOOSH CO IN ALCOHOLIC DRINKS (IRAN)

The alcoholic drinks market in Iran comprises only non-alcoholic beer as Islamic law forbids the consumption, manufacture and sale of alcohol in any form. Such regulations have created very strong demand for non-alcoholic beer. Anti-smuggling initiatives from the Iranian government, coupled with health awareness campaigns regarding the side...

  • Alcoholic Drink
  • Beverage
  • Iran
  • Demand
  • Trade

Hot Drinks in Iran

1675 1910 1486
  • HOT DRINKS IN IRAN - INDUSTRY OVERVIEW
  • HOT DRINKS IN IRAN - COMPANY PROFILES

Hot drinks except for tea have a low base in Iran – a key motive for rapid growth in 2016. However, general stagnation in the Iranian economy and its consequences such as a high rate of unemployment caused purchasing power to decline, which negatively impacted the performance of more modern hot drinks such as coffee. Tea, however, enjoys a...

  • Beverage
  • Iran
  • Demand
  • Forecast
  • Golestan Co
  • August 2017

There are two key pillars to Arpanoosh’s future strategic direction. Firstly, the company will focus on extending its range of flavours so as to maintain its position as the most innovative manufacturer of non-alcoholic beer in the country. Secondly, it will seek to expand its distribution network to prevent further losses in share to up-and-coming...

  • Alcoholic Drink
  • Beer
  • Beverage
  • Iran
  • Arpanoosh Co.
  • SIRANG KOOHRANG CO

One way of achieving this is through packaging diversification, with the company introducing metal beverage cans in the Iranian market.

  • Alcoholic Drink
  • Beverage
  • Iran
  • Supply
  • Bitburger Braugruppe GmbH
  • BEHNOUSH IRAN CO

Summary ## Behnoush Iran Co: Competitive Position 2016 Total volume share Product type Rank Alcoholic drinks ##. ##% ## Beer ##. ##% ## Wine - - Spirits - - Cider/ perry - - RTDs/ high-strength premixes - - Source: Euromonitor International from company reports, trade int

  • Alcoholic Drink
  • Beverage
  • Iran
  • Demand
  • Supply
  • ENERGY DRINKS IN IRAN - CATEGORY ANALYSIS
  • LIST OF CONTENTS AND TABLES

Consumption of energy drinks remained marginal in 2016 as this type of product remains an alien concept for many consumer groups. Male adults between 15 and 30 years old with higher than average disposable incomes remained the main targets in 2016. Although this low base resulted in relatively high growth, the general stagnation in the economy...

  • Beverage
  • Soft Drink
  • Iran
  • Trade
  • January 2017
  • COMPETITIVE POSITIONING

Golestan Co aims to strengthen its position as the leader in tea despite the strong competition it faces through product innovations, advertising campaigns and distribution improvement. Emerging categories such as tea bags and green tea are important for the company while it will try to diversify its range in loose packaged tea to meet the...

  • Beverage
  • Processed Food
  • Tea
  • Iran
  • Golestan Co
  • January 2017
  • MITA KISH CO

Mita Kish Co aims to become the leader in instant coffee mixes sachets by strengthening its partnership with Future Enterprises Pte Ltd. The company plans to introduce and expand distribution of the Klassno brand in many SKUs to address all types of consumer demand. It will also try to expand its business to include pure soluble instant coffee...

  • Beverage
  • Confectionery
  • Iran
  • Nestlé S.A.
  • Teisseire SAS

Beer in Iran

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  • ALCOHOLIC DRINKS IN IRAN - INDUSTRY OVERVIEW
  • ARPANOOSH CO IN ALCOHOLIC DRINKS (IRAN)

Non-alcoholic beer remained a dynamic product in 2016 due to being the only permitted type of beer according to Islamic law. It also benefited from generally being perceived as a healthier option than carbonates. Non-alcoholic beer is also offered in a wide range of flavours. Euromonitor International’s Beer in Iran report offers a...

  • Alcoholic Drink
  • Beer
  • Beverage
  • Iran
  • Trade

Tea in Iran

800 912 710
  • HOT DRINKS IN IRAN - INDUSTRY OVERVIEW
  • GOLESTAN CO IN HOT DRINKS (IRAN)

One of the key trends of 2016 was the rapid growth in popularity of imported tea, which made many local companies eager to import large volumes of tea from countries such as India and Kenya and package products domestically. Consumer attitudes towards tea changed significantly. Many households switched to branded packaged tea in line with...

  • Beverage
  • Tea
  • Iran
  • Trade
  • Golestan Co

Coffee in Iran

800 912 710
  • HOT DRINKS IN IRAN - INDUSTRY OVERVIEW
  • MITA KISH CO IN HOT DRINKS (IRAN)

Continuing the trend from 2015, coffee remained under the strong influence of two different factors in 2016. The decline in middle-income consumers’ purchasing power as a result of general stagnation in the Iranian economy and the high rate of unemployment remained the key reason for reduced volume growth. However, the low base of the category,...

  • Beverage
  • Coffee
  • Soft Drink
  • Iran
  • Trade
  • 11.2Iran Energy Drinks Commentary
  • 10.2Iran Iced/RTD Coffee Drinks Commentary

Summary Some of the key trends noted across Iran include: consumers starting to watch their sugar intake especially in western markets where low calorie variants are taking share, or consumers moving towards packaged water and flavoured waters; fruit powders continuing to fall across many of the markets despite their lower price...

  • Beverage
  • Juice
  • Iran
  • Demand
  • Alifard Co

Soft Drinks in Iran

1675 1910 1486
  • ENERGY DRINKS IN IRAN - CATEGORY ANALYSIS
  • SPORTS DRINKS IN IRAN - CATEGORY ANALYSIS

General stagnation in the Iranian economy and its consequences, such as the high rate of unemployment, resulted in a considerable decline in purchasing power, which negatively impacted growth in soft drinks in 2016. Juice, which is still considered a luxury by many middle- and lower-income consumers, was more affected by this in 2016 as Iranians...

  • Beverage
  • Iran
  • Trade
  • Alifard Co
  • Khoshgovar Mashhad Co

Juice in Iran

800 912 710
  • Passport 9
  • DEFINITIONS

Continuing the trend from 2015, juice remained under the strong influence of two different factors in 2016. The decline in the purchasing power of middle-income consumers as a result of the general stagnation in the Iranian economy remained a key reason for the decline in off-trade volume growth. The relatively low base of the category and...

  • Beverage
  • Soft Drink
  • Iran
  • Trade
  • Alifard Co
  • Passport 11
  • DEFINITIONS

One of the key trends in carbonates in 2016 was lower off-trade volume growth for the key category of regular cola carbonates in response to a lack of product innovation and rising concerns regarding health and wellness, which persuaded a considerable proportion of consumers to switch to healthier options, such as non-alcoholic beers and doogh....

  • Beverage
  • Iran
  • Trade
  • Khoshgovar Mashhad Co
  • PepsiCo, Inc.
  • Passport 7
  • DEFINITIONS

Concentrates continued to register positive growth with total RTD volume growth of 5% in 2016. Alifard Co, the leading player in the category, offers products in liquid concentrates in large size formats of up to one gallon. Low unit prices and a high dilution ratio make these products affordable and cost effective for consumers and are therefore...

  • Beverage
  • Soft Drink
  • Iran
  • Trade
  • Alifard Co

One of the most notable aspects of the craft movement is the way in which standard drinks are given a local twist through variations in process or ingredients.

  • Beer
  • Beverage
  • Africa
  • Iran
  • Middle East
  • SPORTS DRINKS IN IRAN - CATEGORY ANALYSIS
  • TRENDS

Sports drinks does not have a considerable consumer base, and awareness regarding different types of products amongst most consumers is almost zero Euromonitor International's Sports Drinks in Iran report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014),...

  • Beverage
  • Soft Drink
  • Iran
  • Trade
  • DEFINITIONS
  • Low Base Remains the Key Reason for Growth in Many Categories

The company' s spring, which is located in Damavand Mountain (Polour village), has one of the best qualities of drinking water in Iran.

  • Beverage
  • Iran
  • Demand
  • Trade
  • Anahita Polour Co
  • REGIONAL OVERVIEW
  • FORECAST PROJECTIONS

Tunisia, although small in a regional context, was one market negatively impacted by heavy taxation of beverages.

  • Beverage
  • Juice
  • Iran
  • Demand
  • Forecast
  • REGIONAL OVERVIEW
  • INTRODUCTION

EMI Hot Drinks: Research Coverage in 2017 Modelled Modelled-research coverage in 2018 Research coverage PASSPORT ## INTRODUCTION Key findings The Middle East and Africa The Middle East and Africa trails only Asia in total tea consumption and is third is one of the world' s most

  • Beverage
  • Tea
  • Iran
  • Demand
  • Unilever PLC
  • Passport 2
  • ANAHITA POLOUR CO

Anahita Polour Co has the strategic goal to expand its activities from Tehran, the north and Mashhad to other parts of the country with the aim of gaining share from the current leader in bottled water, Damavand Mineral Water Co. The company also aims to become the indisputable leader in Tehran, Mashhad and Mazandaran province by increasing...

  • Beverage
  • Iran
  • Demand
  • Supply
  • Anahita Polour Co

Euromonitor International February 2017 ALIFARD CO IN SOFT DRINKS (IRAN) Passport I LIST OF CONTENTS AND TABLES Strategic Direction........................................................................................................................ ## Key Facts..........................

  • Beverage
  • Iran
  • Demand
  • Supply
  • Alifard Co
  • AUJAN COCA-COLA BEVERAGES CO
  • Aujan Coca-Cola Beverages Co: Key Facts

Three fmcg companies are operated under the auspices of Aujan Group Holding: Aujan Coca-Cola Beverages Co, Rani Refreshments and Aujan Industries Iranian Co. Aujan Coca-Cola Beverages Co manufacturers the Rani brand and is also the licensed manufacturer for the concentrates brand Vimto in the Middle East. During the forecast period, the company...

  • Beverage
  • Cola
  • Iran
  • M&A
  • Aujan Coca-Cola Beverages Company
  • TRENDS
  • SOFT DRINKS IN IRAN - INDUSTRY OVERVIEW

Mr Brown is one of the few brands which is imported legally.

  • Beverage
  • Soft Drink
  • Iran
  • Trade

RTD Tea in Iran

800 912 710
  • SOFT DRINKS IN IRAN - INDUSTRY OVERVIEW
  • Passport 15

One important event in 2014 was the launch of iced tea by Alifard Co, which can be considered as the official entry of the leader in juice and concentrates to this new category.

  • Beverage
  • Soft Drink
  • Iran
  • Trade

The GRDS research process comprises the following stages: ##.

  • Juice
  • Soft Drink
  • Iran
  • Demand