24 reports

  • ALCOHOLIC DRINKS IN GEORGIA - COMPANY PROFILES
  • ALCOHOLIC DRINKS IN GEORGIA - INDUSTRY OVERVIEW

Beer in Georgia recorded a dramatic decline in total volume sales in 2015 following an increase in excise tax at the beginning of that year, and this lowered the category’s corresponding review period CAGR. However, consumers quickly adapted to the resultant price hikes, and the category posted robust growth in total volume sales in 2016....

  • Alcoholic Drink
  • Beverage
  • Spirits
  • Georgia
  • Demand
  • GEOPLANT LTD IN HOT DRINKS (GEORGIA)
  • HOT DRINKS IN GEORGIA - INDUSTRY OVERVIEW

2017 brought positive volume and value growth for hot drinks in Georgia. Expansion was in line with the projected growth of GDP in 2017. However, the growth of the economy is not the only driver for hot drinks: coffee is affected by the evolving habit of consuming it as a result of the higher number of specific, coffee-orientated foodservice...

  • Beverage
  • Coffee
  • Retail
  • Tea
  • Georgia
  • ENERGY DRINKS IN GEORGIA - CATEGORY ANALYSIS
  • Low Health Awareness To Continue Supporting the Expansion of Energy Drinks

Energy drinks in Georgia continues to emerge in 2017 as well. Low health awareness among the target consumers, mainly the younger generation, helped energy drinks sales throughout the historic period. There are no state or non-governmental initiatives that would change the views of a significant number of Georgian consumers regarding the high...

  • Beverage
  • Soft Drink
  • Georgia
  • Trade
  • Soft Drinks in Georgia Continues To Emerge

Euromonitor International March 2018 SPORTS DRINKS IN GEORGIA Passport I LIST OF CONTENTS AND TABLES Passport II Sources...................................................................................................................................... ## Research Sources................

  • Beverage
  • Soft Drink
  • Georgia
  • Trade
  • COMPANY BACKGROUND
  • COMPETITIVE POSITIONING

Besides alcoholic drinks, the company also imports natural juices and energy drinks.

  • Beverage
  • Georgia
  • United States
  • Demand
  • Market Competition
  • CHATEAU MUKHRANI JSC

Chateau Mukhrani is a subsidiary of Marussia Beverages.

  • Alcoholic Drink
  • Beverage
  • Georgia
  • Chateau Mukhrani JSC
  • ENERGY DRINKS IN GEORGIA - CATEGORY ANALYSIS
  • COMPETITIVE LANDSCAPE

The healthy performance of the Georgian economy in 2017 allowed Georgian consumers to be braver with spending more on traditional soft drinks, such as bottled water and carbonates, and experiment with newer ones, including energy drinks and RTD tea. It should be noted that the generally low levels of concern with regard to high sugar content...

  • Beverage
  • Soft Drink
  • Georgia
  • Trade
  • PepsiCo, Inc.

Beer in Georgia

800 912 710
  • ALCOHOLIC DRINKS IN GEORGIA - INDUSTRY OVERVIEW
  • Passport 12

For most of the review period, excise tax on beer in Georgia was based on overall volume and levied per litre. In early 2015, the excise tax was increased to GEL0.60 per litre, and the ensuing price hikes caused total beer volume sales to decline dramatically in that year. Beer manufacturers and importers subsequently initiated intense dialogues...

  • Beer
  • Beverage
  • Georgia
  • Demand
  • Trade
  • HOT DRINKS IN GEORGIA - INDUSTRY OVERVIEW
  • Good Times for Hot Drinks in Georgia

The steady value and volume growth of coffee over the forecast period will be much supported by the contribution of foodservice coffee specialists. There is growing competition between foodservice coffee outlets. Local players such as Coffee.In, the biggest chain of takeaway coffee outlets in Tbilisi, are gradually changing consumers’ tastes....

  • Beverage
  • Coffee
  • Soft Drink
  • Georgia

Juice in Georgia

800 912 710
  • Soft Drinks in Georgia Continues To Emerge

The brand is one of the best known to Georgian consumers and benefits from very strong distribution.

  • Beverage
  • Soft Drink
  • Georgia
  • Trade
  • PepsiCo, Inc.
  • Soft Drinks in Georgia Continues To Emerge

Room for New Product Developments in Bottled Water Bottled water is generating a significant share in soft drinks and is one of the biggest categories in both volume and value terms.

  • Beverage
  • Soft Drink
  • Georgia
  • Demand
  • Trade
  • August 2015
  • KEY FACTS

Georgian Wines & Spirits Company Ltd (GWS) was funded in 1993 as a joint venture between Pernod Ricard and Georgian shareholders. Since July 2011, Marussia Beverages has been the company’s sole owner. The company manufactures Georgian wines and spirit (Chacha). In the wine category, the company operates two brands: TAMADA and Old Tbilisi....

  • Beverage
  • Wine
  • Georgia
  • Market Description
  • Georgian Wines & Spirits Company Ltd
  • SAMI LTD

Off-trade channels accounted for ##% of the Sami' s total hot drinks volume sales in 2014.

  • Beverage
  • Georgia
  • Demand

Wine in Georgia

800 912 710
  • ALCOHOLIC DRINKS IN GEORGIA - INDUSTRY OVERVIEW
  • Passport 8

There is a strong tradition of producing home-made wine in Georgia. It is easy to obtain large quantities of grapes for making wine at home, particularly in rural areas of regions where grape cultivation is widespread. In addition, many rural Georgian households have cellars that can store hundreds of litres of home-made wine. The home-made...

  • Beverage
  • Wine
  • Georgia
  • Demand
  • Trade
  • ALCOHOLIC DRINKS IN GEORGIA - INDUSTRY OVERVIEW
  • ALCOHOLIC DRINKS IN GEORGIA - INDUSTRY OVERVIEW

Vodka continued to dominate white spirits in Georgia in 2017, and remained by far the largest spirits category overall in total volume sales terms. Vodka has long been popular among local consumers, partly because it is perceived as a relatively cheap drink, and such products are widely available across the country. However, consumer interest...

  • Alcoholic Drink
  • Beverage
  • Spirits
  • Georgia
  • Demand
  • Soft Drinks in Georgia Continues To Emerge

ones, including energy drinks and RTD tea.

  • Beverage
  • Soft Drink
  • Georgia
  • Trade
  • The company is more of a follower having not seen any innovations for many years already.
  • Soft Drinks in Georgia Continues To Emerge

One good example of this was the Mitarbi brand by IDS Borjomi International.

  • Beverage
  • Soft Drink
  • Georgia
  • Trade
  • Soft Drinks in Georgia Continues To Emerge

Coca-Cola was one of the first western products to have entered post-Soviet Georgia in the early 1990s.

  • Beverage
  • Cola
  • Georgia
  • Demand
  • Trade
  • Soft Drinks in Georgia Continues To Emerge
  • Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2017-

RTD TEA IN GEORGIA Euromonitor International March 2018 Passport I LIST OF CONTENTS AND TABLES Rtd Tea in Georgia - Category analysis....................................................................................... ## Headlines.........................................................

  • Beverage
  • Soft Drink
  • Georgia
  • Trade

Euromonitor International February 2017 HEALTHY WATER JSC IN SOFT DRINKS (GEORGIA) Passport I LIST OF CONTENTS AND TABLES Strategic Direction........................................................................................................................ ## Key Facts................

  • Beverage
  • Soft Drink
  • Georgia
  • Market Description
  • ALCOHOLIC DRINKS IN GEORGIA - INDUSTRY OVERVIEW
  • NBO

RTDs/high-strength premixes are not popular in Georgia and the sales of these products are insignificant. Georgian consumers remain loyal to the more traditional alcoholic drinks, such as beer, wine and vodka. For more sophisticated drinks, such as cocktails, bars and restaurants are the venue of choice, while RTDs/high-strength premixes are...

  • Alcoholic Drink
  • Beverage
  • Georgia
  • Demand
  • Trade
  • ALCOHOLIC DRINKS IN GEORGIA - INDUSTRY OVERVIEW
  • NBO

As wine is one of Georgians’ favourite alcoholic drinks, cider/perry has potential for success as this category is often considered an alternative to wine. Nonetheless, cider/perry was not present in Georgia during the review period, since Georgians are very conservative and stick to traditions in terms of wine consumption, which serves as...

  • Alcoholic Drink
  • Beverage
  • Georgia
  • Demand
  • Trade

In 2004, the company invested US$## million in new bottling lines from Germany established in Plant ##.

  • Beverage
  • Soft Drink
  • Georgia
  • Supply
  • Trade

Euromonitor International May 2015 NIKORA JSC IN SOFT DRINKS (GEORGIA) Passport I LIST OF CONTENTS AND TABLES Strategic Direction........................................................................................................................ ## Key Facts............................

  • Beverage
  • Soft Drink
  • Georgia
  • Supply