10 reports

  • ALCOHOLIC DRINKS IN SERBIA - INDUSTRY OVERVIEW
  • ALCOHOLIC DRINKS IN SERBIA - INDUSTRY OVERVIEW

Alcoholic drinks stabilised to record slight total volume sales growth in 2016 and 2017. Cider/perry, non alcoholic beer and non-grape wine posted fast growth in 2017, albeit from low a sales base, which limited their effect on the industry performance. However, the healthy growth of still white wine, still red wine and imported premium lager...

  • Alcoholic Drink
  • Serbia
  • Demand
  • Trade
  • RUBIN AD
  • COMPETITIVE POSITIONING

Rubin is amongst the top 10 producers of alcoholic drinks in Serbia. The company’s goal is to improve its position in Serbia, reclaim its former leading position in the region and to increase exports, especially to Russia and countries in the Near East and Middle East. Rubin focuses on former Yugoslavian markets, where its brands are still...

  • Alcoholic Drink
  • Serbia
  • Demand
  • Market Description
  • Invej Group
  • June 2017
  • VINOPRODUKT-COKA DOO

Vinoprodukt-Coka has a long tradition of producing wine, dating back to the late 19th century. Financial difficulties during the 1990s caused by economic sanctions and civil war in the former Yugoslavia brought the company close to collapse. After privatisation in 2000, the company started to invest in increasing capacity, improving its vineyards...

  • Alcoholic Drink
  • Serbia
  • Demand
  • Supply
  • Vinoprodukt-Coka doo
  • STRATEGIC DIRECTION
  • COMPETITIVE POSITIONING

Tim 99 is expanding quickly, with the company opening three new stores in Belgrade during 2016, to bring its total in the city to 19. Despite being concentrated in Belgrade, the company is planning to expand to other major cities in the near future as it opened distribution centres in Novi Sad, Cacak and Niš during 2012. The company also cooperates...

  • Alcoholic Drink
  • Beverage
  • Non-Store Retail
  • Serbia
  • Market Competition
  • Alcoholic Beverages Categories Market Share, 2016
  • Alcoholic Beverages Litres of Pure Alcohol (LPA) per capita, 2016

Serbia Beer and Cider Market Insights 2017 Summary GlobalData’s Serbia Beer and Cider Market Insights 2017 report provides a complete overview of the Serbia beer and cider industry structure offering a comprehensive insight into historical background trends, 2016 performance and 2017 outlook. Scope Covering...

  • Alcoholic Drink
  • Serbia
  • Market Segment
  • Market Size
  • Price
  • ALCOHOLIC DRINKS IN SERBIA - INDUSTRY OVERVIEW
  • Beer Producers Continue To Dominate Alcoholic Drinks Market

The on-trade channel continued to see the fastest volume sales growth in 2017, although it lagged far behind the off-trade channel in actual sales terms. There was an improved offer of RTDs/high-strength premixes in the on-trade channel. Sales were also boosted by higher disposable income levels, which encouraged consumers to go out and spend...

  • Alcoholic Drink
  • Beverage
  • Serbia
  • Trade
  • ALCOHOLIC DRINKS IN SERBIA - INDUSTRY OVERVIEW
  • Alcoholic Drinks Sees Higher, But Modest Total Volume Growth in 2017

“Other” spirits (rachiu/rakija) held the highest total volume share in spirits throughout the review period. These products are highly popular due to a very long tradition of consumption in Serbia. Liqueurs and brandy also accounted for high shares. Bitters (liqueurs) are a favourite with many consumers, especially women, while brandy sales...

  • Alcoholic Drink
  • Spirits
  • Serbia
  • Demand
  • Trade

Wine in Serbia

800 912 710
  • ALCOHOLIC DRINKS IN SERBIA - INDUSTRY OVERVIEW
  • Beer Producers Continue To Dominate Alcoholic Drinks Market

Many Serbian consumers benefited from the general improvement in economic conditions during 2017, as the country recorded healthy real GDP growth. This encouraged some consumers to spend more on wine in order to purchase superior quality products. This occurred at the same time as the distribution of premium wines improved in the largest chained...

  • Alcoholic Drink
  • Beverage
  • Serbia
  • Demand
  • Trade
  • ALCOHOLIC DRINKS IN SERBIA - INDUSTRY OVERVIEW
  • VINOPRODUKT-COKA DOO IN ALCOHOLIC DRINKS (SERBIA)

Cider/perry is mostly consumed by women in Serbia. Men tend to see cider/perry as drinks for women. They are deterred by significantly higher unit prices compared with beer. Nonetheless, cider/perry won over consumers from flavoured/mixed lager, which recorded strong off-trade volume growth rates on entry in 2010-2011, before stagnating. In...

  • Alcoholic Drink
  • Beverage
  • Serbia
  • Trade

Beer in Serbia

800 912 710
  • ALCOHOLIC DRINKS IN SERBIA - INDUSTRY OVERVIEW
  • LIST OF CONTENTS AND TABLES

Over the review period, Serbia witnessed the mass penetration of craft beer. New developments in 2017 included significantly improved distribution and the appearance of new brands or brand extensions. As of 2015, craft beer was mostly available through the on-trade channel, and unit prices remained very high for most consumers. However, craft...

  • Alcoholic Drink
  • Lager
  • Serbia
  • Demand
  • Trade