14 reports

  • ALCOHOLIC DRINKS IN KAZAKHSTAN - COMPANY PROFILES
  • ALCOHOLIC DRINKS IN KAZAKHSTAN - INDUSTRY OVERVIEW

Alcoholic drinks in Kazakhstan demonstrated moderate growth in 2017. This growth was driven primarily by sales of beer as the most dynamically developing category. The factors behind this trend are mainly a rising culture of beer consumption and the success of DIOT (draught in off-trade) beer sales, a concept recently pioneered in the country....

  • Alcoholic Drink
  • Kazakhstan
  • Demand
  • KEY FACTS
  • EFES KAZAKHSTAN AO IP

Efes Kazakhstan will focus on good brand portfolio management and further developing its distribution system in order to increase its sales. It is expected that the company will focus not on new product developments, but on products and brands that already have great demand among consumers. Euromonitor International Local Company Profiles...

  • Alcoholic Drink
  • Beer
  • Kazakhstan
  • Demand
  • Efes Beer Group
  • KOKSHETAUMINVODY AO

Kokshetauminvody AO will continually modernise and develop its production capacity and equipment in order to become the most innovative manufacturer in Central Asia and Southeast Asia. The hydrogeological service of Kokshetauminvody AO will explore new sources of natural water in ecologically-clean regions. Euromonitor...

  • Alcoholic Drink
  • Beverage
  • Spirits
  • Kazakhstan
  • Supply
  • WINE TERRITORY TOO

Wine Territory TOO’s future goal is to develop a culture of wine consumption by educating people about wine making and offering a wide range of high-quality brands. Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company...

  • Alcoholic Drink
  • Wine
  • Kazakhstan
  • Demand
  • May 2017
  • domestic economy lager and non/low alcoholic beer. Carlsberg Kazakhstan TOO has more than 50 varieties of beer.

Carlsberg Kazakhstan TOO pays close attention to projects in the field of sustainable development, and in 2017 will continue implementation of these projects. In addition, Carlsberg Kazakhstan TOO will continually support the Irbis project to study and preserve the population of snow leopards that live in Kazakhstan. Euromonitor...

  • Alcoholic Drink
  • Beer
  • Lager
  • Kazakhstan
  • Carlsberg Group
  • GEOM TOO

Geom recorded a ##% value share of alcoholic drinks in 2015.

  • Alcoholic Drink
  • Spirits
  • Kazakhstan
  • Market Description
  • ALCOHOLIC DRINKS IN KAZAKHSTAN - INDUSTRY OVERVIEW
  • Sustained Value and Volume Growth Over the Forecast Period

In 2017, white and red wines led the wine category by volume. This situation is typical of a market such as Kazakhstan with an underdeveloped consumption culture and general consumption focused on parties or holiday celebrations. In addition, the resurgence of inexpensive imports from Georgia and Moldova, demand for which has sprung up in...

  • Alcoholic Drink
  • Wine
  • Kazakhstan
  • Demand
  • ALCOHOLIC DRINKS IN KAZAKHSTAN - INDUSTRY OVERVIEW
  • HEADLINES

In 2017, the main factor behind overall category growth was the upsurge in sales of draught beer. Driven by deteriorating economic conditions and demand for accessibility, the development of draught beer from kegs and bottled to customers’ demand has continued from previous years. Modest brand positioning and ease of access have proven favourable...

  • Alcoholic Drink
  • Beer
  • Lager
  • Kazakhstan
  • Demand
  • Summary 2
  • KEY FACTS

Efes Karaganda Pivovarenyi Zavod aims to double the size of its business by 2020 and to further consolidate its status as the leading brewery in Kazakhstan. The company will also continue to use new product development to attract more consumers. The company is thus set to invest heavily in production and will implement new modern brewing technologies....

  • Alcoholic Drink
  • Beer
  • Kazakhstan
  • Demand
  • Efes Beer Group

Sake Japanese alcoholic beverage brewed from fermented rice.

  • Alcoholic Drink
  • Wine
  • Asia
  • Kazakhstan
  • Demand
  • KOKSHETAUMINVODY AO IN ALCOHOLIC DRINKS (KAZAKHSTAN)
  • ALCOHOLIC DRINKS IN KAZAKHSTAN - INDUSTRY OVERVIEW

Despite some positive regional trends, prospects for spirit-based RTDs in Kazakhstan remain bleak. This type of product is entirely atypical of the country’s culture, which traditionally drives alcohol consumption among Kazakhstani people, and fails to find a loyal audience as consumers struggle to imagine cases when the consumption of bottled...

  • Alcoholic Drink
  • Beverage
  • Ready-To-Drink
  • Kazakhstan
  • Demand
  • ALCOHOLIC DRINKS IN KAZAKHSTAN - INDUSTRY OVERVIEW
  • Passport 3

Over the review period, the general performance of spirits has been marked by a very definite downward trend. This is attributed to a combination of adverse factors, namely weak post-crisis economic conditions, harmonisation of excise taxes with Russia as a result of Kazakhstan joining the EEU, and social factors such as the global trend towards...

  • Alcoholic Drink
  • Spirits
  • Vodka
  • Kazakhstan
  • Demand
  • AVERAGE BEVERAGE CONSUMPTION - LITERS OF PURE ALCOHOL (LPA) PER CAPITA, 2004-2015F
  • CONSUMPTION OF FABS AND CIDER (000 HL), 2004-2015F

Summary The market saw growth in 2014, and further growth was hindered by national currency devaluation. Only the mainstream price segment declined as a result of a poor performance from Efes Beverage Group. The market remains a duopoly however, and Carlsberg showed volume and market share development. Key Findings -...

  • Alcoholic Drink
  • Kazakhstan
  • Carlsberg Group
  • Efes Beverage Group
  • Heineken N.V.

Market Definition The market data includes gin, geneva, liqueurs, cordials, rum, tafia, bourbon, scotch, blended and other whiskeys, vodka, rectified spirit, concentrates of alcoholic beverages, brandy, tequila, liquors and other spirits.

  • Alcoholic Drink
  • Spirits
  • Kazakhstan
  • Demand
  • Market Size