9 reports

  • ALCOHOLIC DRINKS IN GEORGIA - COMPANY PROFILES
  • CHATEAU MUKHRANI JSC IN ALCOHOLIC DRINKS (GEORGIA)

Beer in Georgia recorded a dramatic decline in total volume sales in 2015 following an increase in excise tax at the beginning of that year, and this lowered the category’s corresponding review period CAGR. However, consumers quickly adapted to the resultant price hikes, and the category posted robust growth in total volume sales in 2016....

  • Alcoholic Drink
  • Spirits
  • Georgia
  • Demand
  • COMPETITIVE POSITIONING
  • COMPANY BACKGROUND

It also distributes alcoholic drinks in Georgia.

  • Alcoholic Drink
  • Georgia
  • United States
  • Demand
  • Market Competition
  • CHATEAU MUKHRANI JSC

Chateau Mukhrani aims to develop the premium segments of wine and spirits and gain leading positions within alcoholic drinks in Georgia. The company also intends to raise brand awareness in export markets and compete strongly with rivals. Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic...

  • Alcoholic Drink
  • Georgia
  • Chateau Mukhrani JSC

Beer in Georgia

800 912 710
  • MARKET DATA
  • Passport 12

For most of the review period, excise tax on beer in Georgia was based on overall volume and levied per litre. In early 2015, the excise tax was increased to GEL0.60 per litre, and the ensuing price hikes caused total beer volume sales to decline dramatically in that year. Beer manufacturers and importers subsequently initiated intense dialogues...

  • Alcoholic Drink
  • Beer
  • Georgia
  • Demand
  • Trade
  • August 2015

Georgian Wines & Spirits Company Ltd (GWS) was funded in 1993 as a joint venture between Pernod Ricard and Georgian shareholders. Since July 2011, Marussia Beverages has been the company’s sole owner. The company manufactures Georgian wines and spirit (Chacha). In the wine category, the company operates two brands: TAMADA and Old Tbilisi....

  • Alcoholic Drink
  • Wine
  • Georgia
  • Market Description
  • Georgian Wines & Spirits Company Ltd

Wine in Georgia

800 912 710
  • MARKET DATA
  • Passport 8

There is a strong tradition of producing home-made wine in Georgia. It is easy to obtain large quantities of grapes for making wine at home, particularly in rural areas of regions where grape cultivation is widespread. In addition, many rural Georgian households have cellars that can store hundreds of litres of home-made wine. The home-made...

  • Alcoholic Drink
  • Wine
  • Georgia
  • Demand
  • Trade
  • ALCOHOLIC DRINKS IN GEORGIA - INDUSTRY OVERVIEW
  • CHATEAU MUKHRANI JSC IN ALCOHOLIC DRINKS (GEORGIA)

Vodka continued to dominate white spirits in Georgia in 2017, and remained by far the largest spirits category overall in total volume sales terms. Vodka has long been popular among local consumers, partly because it is perceived as a relatively cheap drink, and such products are widely available across the country. However, consumer interest...

  • Alcoholic Drink
  • Spirits
  • Georgia
  • Demand
  • ALCOHOLIC DRINKS IN GEORGIA - INDUSTRY OVERVIEW
  • NBO

RTDs/high-strength premixes are not popular in Georgia and the sales of these products are insignificant. Georgian consumers remain loyal to the more traditional alcoholic drinks, such as beer, wine and vodka. For more sophisticated drinks, such as cocktails, bars and restaurants are the venue of choice, while RTDs/high-strength premixes are...

  • Alcoholic Drink
  • Beverage
  • Georgia
  • Demand
  • Trade
  • ALCOHOLIC DRINKS IN GEORGIA - INDUSTRY OVERVIEW
  • NBO

As wine is one of Georgians’ favourite alcoholic drinks, cider/perry has potential for success as this category is often considered an alternative to wine. Nonetheless, cider/perry was not present in Georgia during the review period, since Georgians are very conservative and stick to traditions in terms of wine consumption, which serves as...

  • Alcoholic Drink
  • Beverage
  • Georgia
  • Demand
  • Trade