8 reports

  • ALCOHOLIC DRINKS IN MACEDONIA - COMPANY PROFILES
  • PRILEPSKA PIVARNICA AD IN ALCOHOLIC DRINKS (MACEDONIA)

In 2017, alcoholic drinks recorded moderate total volume growth primarily due to market saturation and underperformance of wine which is one of the traditional alcoholic drinks, mainly of domestic origin. Towards the end of 2017 the Macedonian political crisis settled down after the latest parliamentary election in 2016 and the subsequent...

  • Alcoholic Drink
  • Wine
  • Macedonia
  • Demand
  • Trade
  • Passport 3
  • STRATEGIC DIRECTION

Vinarska Vizba Tikves ad (Winery Tikves ad) is the leading Macedonian winery and the largest wine and spirits exporter in the country. The company’s strategic goal is to cement its leading position among the domestic manufacturers of alcoholic drinks in Macedonia through its continued expansion, innovation and the improvement...

  • Alcoholic Drink
  • Macedonia
  • Demand
  • Market Competition
  • Trade
  • Grozd-Strumica AD is a privately-owned joint stock company located in the south-eastern Macedonian town of Strumica. It is listed on the Macedonian Stock Exchange MSE.
  • Summary 2

Grozd-Strumica AD is an important domestic manufacturer of alcoholic and non-alcoholic drinks in Macedonia. It has existed for over half a century. The strategic goal of Grozd-Strumica AD is to further advance its total volume share and market position among the leading domestic manufacturers of alcoholic drinks, especially within...

  • Alcoholic Drink
  • Spirits
  • Macedonia
  • Market Competition
  • Moderate Growth for Alcoholic Drinks in 2017
  • Traditional Grocery Retailers Lead Distribution of Alcoholic Drinks

In 2017, cider/perry remained an emerging category within alcoholic drinks, with one major and a few insignificant brands present. Since there is no history of consumption of cider/perry in Macedonia; the vast majority of local consumers have a low level of awareness about this category and the brands that comprise it. The fact that there...

  • Alcoholic Drink
  • Cider
  • Macedonia
  • Demand
  • Trade
  • Moderate Growth for Alcoholic Drinks in 2017
  • Traditional Grocery Retailers Lead Distribution of Alcoholic Drinks

Despite its moderate growth in 2017, in total volume sales terms beer continues to be the most significant alcoholic drinks category and continues stealing share from the remaining alcoholic drinks categories, especially wine in 2016 and 2017 and spirits, throughout the entire review period. Beer has a strong consumer base comprising both...

  • Alcoholic Drink
  • Beer
  • Macedonia
  • Demand
  • Trade
  • Moderate Growth for Alcoholic Drinks in 2017
  • Traditional Grocery Retailers Lead Distribution of Alcoholic Drinks

In 2017, growth of spirits was impeded by the continued consumer shift towards beer, particularly in the off-trade. In terms of on-trade sales of spirits, the consumer shift was more relevant between the various types of spirits. Bitters, followed by tequila (and mezcal) were the best-performing types within spirits in 2017. White rum also...

  • Alcoholic Drink
  • Beverage
  • Spirits
  • Macedonia
  • Demand
  • Moderate Growth for Alcoholic Drinks in 2017
  • Traditional Grocery Retailers Lead Distribution of Alcoholic Drinks

In 2017, RTDs/high-strength premixes achieved moderate total volume growth following a steep decline in 2016. It remains a very small category in comparison with the main alcoholic drinks categories such as beer, wine and spirits. RTDs/High-strength premixes continues to struggle for an identity in the local market. Based on the high volatility...

  • Alcoholic Drink
  • Alcopop
  • Macedonia
  • Demand
  • Trade
  • Moderate Growth for Alcoholic Drinks in 2017
  • Traditional Grocery Retailers Lead Distribution of Alcoholic Drinks

Following the decline of 2016, in 2017 wine stagnated in total volume terms, as the category experienced temporary saturation. At the same time, wine became a victim of the pronounced consumer shift towards beer which in part was triggered by the strong presence of premium wines which fewer locals were able to buy amidst the political crisis...

  • Alcoholic Drink
  • Wine
  • Macedonia
  • Demand
  • Trade