22 reports

  • ALCOHOLIC DRINKS PACKAGING IN ROMANIA - CATEGORY ANALYSIS
  • LIST OF CONTENTS AND TABLES

Smaller sized packs drove sales of alcoholic drinks packaging in 2017, with this being the result of higher disposable incomes and changes in lifestyle leading consumers in two main directions, towards premiumisation or reducing their alcohol consumption. The largest beer category was the main beneficiary of smaller pack sizes, with this seen...

  • Alcoholic Drink
  • Beverage
  • Container Glass
  • Romania
  • Forecast
  • ALCOHOLIC DRINKS IN ROMANIA - INDUSTRY OVERVIEW
  • ALCOHOLIC DRINKS IN ROMANIA - COMPANY PROFILES

Romania is going in the opposite direction to overall Eastern Europe in terms of alcoholic drinks development, seeing a rising trend in total volume terms in 2017. The main factor contributing to growth was the favourable economic background, sustained by the continuous increase in consumers’ disposable incomes and the reduction of VAT from...

  • Alcoholic Drink
  • Cider
  • Romania
  • Demand
  • June 2017
  • COMPETITIVE POSITIONING

Prodal ‘94 is the leading white spirits producer in Romania, with its flagship brands (Stalinskaya in vodka and Wembley Dry Gin in gin) maintaining their strong positions over the review period due to a good distribution network and heavy advertising. Both brands are marked for potential foreign recognition and thus account for an important...

  • Alcoholic Drink
  • Spirits
  • Romania
  • Demand
  • Summary 3
  • Alexandrion Group Romania SRL: Operational Indicators

Alexandrion Group Romania SRL is one of the top players in spirits in Romania. The company has fuelled the development of a visible brandy market in the country, accounting for over half of sales in the area. Strong success in brandy led to expansion into other key spirits areas like vodka, gin, other spirits and liqueurs. In addition, international...

  • Alcoholic Drink
  • Romania
  • Demand
  • Supply
  • Alexandrion Group Romania SRL
  • June 2016
  • COMPETITIVE POSITIONING

Romaqua Group SA continues to improve its position within beer due to the overall positive evolution of the company. Romaqua Group’s beer brand, Albacher, does not enjoy the same level of awareness as Romaqua’s flagship product Borsec and will continue to enhance distribution in order to reach more remote areas of Romania, following a 40%...

  • Alcoholic Drink
  • Beer
  • Romania
  • Demand
  • Romaqua Group
  • COMPANY BACKGROUND

When it comes to its online business, Vinexpert benefits from national coverage, although the high cost of deliveries might prove to be a disadvantage for alcoholic drinks consumers.

  • Alcoholic Drink
  • Romania
  • Demand
  • Market Competition
  • Trade
  • June 2017
  • interviews

After leading sales for most of the review period, Murfatlar Romania now ranks second within wine. However, the company still benefits from strong awareness of its products, although sales have been hit by the negative image of management and bad publicity regarding a mismatch between quality and price. Uncertainty around the company’s legal...

  • Alcoholic Drink
  • Wine
  • Romania
  • Demand
  • Market Competition
  • Alcoholic Beverages Categories Market Share, 2016
  • Alcoholic Beverages Litres of Pure Alcohol (LPA) per capita, 2016

Romania Beer and Cider Market Insights 2017 Summary GlobalData’s Romania Beer and Cider Market Insights 2017 report provides a complete overview of the Romania beer and cider industry structure offering a comprehensive insight into historical background trends, 2016 performance and 2017 outlook. Scope Covering...

  • Alcoholic Drink
  • Romania
  • Carlsberg Group
  • Heineken N.V.
  • SABMiller plc
  • Summary 3
  • Summary 2

Zarea SA is well positioned within wine and spirits and will continue to focus on preserving its sales share within these categories. In 2015, there were no discussions about any possible new product developments, with the company set to focus on increasing the efficiency of its operations and ensuring better distribution in order to allow...

  • Alcoholic Drink
  • Spirits
  • Romania
  • Demand
  • Zarea SA
  • CONSUMPTION OF FABS AND CIDER (000 HL), 2006-2016F
  • LEGAL CONTROLS ON BEER

Summary Improving economic conditions coupled with the favorable summer temperature boosted the consumption of beer and recorded 6% growth. Super premium beer showed the highest growth as the mainstream and premium beer brands being shifted to super premium segment. Lager holds more than 97% of the beer market with increased sales...

  • Alcoholic Drink
  • Europe
  • Romania
  • Carlsberg Group
  • Heineken N.V.
  • August 2015
  • interviews

As the undisputed leader in white spirits in Romania, Prodal ’94 maintains a clear strategy of increasing its exports, but also improving its product portfolio by importing quality products across the whole spirits category. The flagship brands of the company are Stalinskaya vodka and Wembley Dry Gin and the company makes continuous efforts...

  • Alcoholic Drink
  • Spirits
  • Vodka
  • Romania
  • Trade
  • ALCOHOLIC DRINKS IN ROMANIA - INDUSTRY OVERVIEW
  • Sustained Growth Is Expected for Alcoholic Drinks

In the context of the maturity of beer, cider brings a fresh new note. It is seen as a substitute for flavoured beers. With the category only present since 2015, cider/perry is growing rapidly, and has strong potential for growth in the forecast period. Another element which is sustaining development is the lack of excise tax on cider/perry,...

  • Alcoholic Drink
  • Cider
  • Romania
  • Demand
  • Trade
  • Sustained Growth Is Expected for Alcoholic Drinks
  • ALCOHOLIC DRINKS IN ROMANIA - INDUSTRY OVERVIEW

RTDs/high-strength premixes is a niche category within alcoholic drinks in Romania, which has not managed to consolidate its position, despite the element of novelty it brings to the market. The off-trade channel accounts for higher sales, and the low availability of this product type on shelves, together with a low level of diversity and...

  • Alcoholic Drink
  • Alcopop
  • Romania
  • Demand
  • Trade

Beer in Romania

800 912 710
  • Sustained Growth Is Expected for Alcoholic Drinks
  • ALCOHOLIC DRINKS IN ROMANIA - INDUSTRY OVERVIEW

In 2014 Romania faced a drop in GDP, and beer was strongly impacted due to its vulnerability to economic factors. However, by 2017 the category had managed to recover completely. In the forecast period, slight growth is expected in total volume terms and value terms at constant 2017 prices, due to saturation, the favourable weather conditions...

  • Alcoholic Drink
  • Lager
  • Romania
  • Demand
  • Trade
  • ALCOHOLIC DRINKS IN ROMANIA - INDUSTRY OVERVIEW
  • Sustained Growth Is Expected for Alcoholic Drinks

Spirits in Romania is still recovering after the drop in GDP in 2014. Apart from economic recovery, growth was also due to the reduction in excise tax which took place in 2016. Since the category is stabilising, it is expected that the forecast period will continue to see growth, but at a slower rate. Growth will be maintained by vodka, which...

  • Alcoholic Drink
  • Spirits
  • Romania
  • Demand

Wine in Romania

800 912 710
  • Sustained Growth Is Expected for Alcoholic Drinks
  • ALCOHOLIC DRINKS IN ROMANIA - INDUSTRY OVERVIEW

Romania is a country with a strong and old wine tradition. The market is still influenced by the consumption of home-made wine, which is thought by consumers to be more natural, since they know how the grapes were grown and how the product was manufactured. However, home-made production and consumption are falling. This is due to higher employment...

  • Alcoholic Drink
  • Wine
  • Romania
  • Demand
  • Trade
  • shows the per capita consumption of Wine
  • 4.2. Per capita consumption - Romania compared to Eastern Europe and globally

Also, lowered taxes on alcoholic beverages is also boosting consumption of wine in the country.

  • Alcoholic Drink
  • Romania
  • Market Size
  • Ambra SA
  • Bacardi Limited

Japanese distilled alcoholic beverage produced from ingredients such as barley, sweet potatoes, rice, or other grains.

  • Alcoholic Drink
  • Romania
  • Market Segment
  • Diageo plc
  • Pernod Ricard SA
  • Appendix - Sector Overview
  • Romania Wine & Spirits Sales Distribution (Litre Million)

Summary The Spirits market in Romania is led by the Brandy category, both in terms of value and volume in 2015. The Liqueurs category is forecast to register fastest growth among all categories during 2015-2020. Hypermarkets and Supermarkets is the leading distribution channel in Russia's Spirits market. Glass is the only packaging...

  • Alcoholic Drink
  • Romania
  • Market Size
  • Diageo plc
  • Pernod Ricard SA
  • Components Of Change
  • Romania Wine & Spirits Sales Distribution (Ltr Million)

Summary The Romanian market for Wine is led by the Still Wine category in both volume and value terms, while the Fortified Wine category forecast to register the fastest growth during 2015-2020. The Port segment is expected to gain maximum share growth within the Fortified Wine category. Glass is the most commonly used packaging...

  • Alcoholic Drink
  • Romania
  • Demand
  • Market Size
  • Jidvei SRL
  • Passport 2
  • Sales of Fine Wines/Champagne and Spirits by Category: Value 2012-2017

They are also expected to focus on educating consumers about various types and brands of luxury alcoholic drinks.

  • Alcoholic Drink
  • Champagne
  • Wine
  • Romania
  • Demand

Market Definition The market data includes gin, geneva, liqueurs, cordials, rum, tafia, bourbon, scotch, blended and other whiskeys, vodka, rectified spirit, concentrates of alcoholic beverages, brandy, tequila, liquors and other spirits.

  • Alcoholic Drink
  • Spirits
  • Romania
  • Demand
  • Market Size