16 reports

  • AMVYX SA IN ALCOHOLIC DRINKS (GREECE)
  • ALCOHOLIC DRINKS IN GREECE - INDUSTRY OVERVIEW

After nearly a decade of declines in sales, alcoholic drinks posted a marginal increase in sales in 2017. This was to some degree down to tourism, but it also showed a slight recovery of the market, which has been hugely hindered by the recession. Wine and cider/perry were the best performers in 2017. Wine benefits from the strong wine-drinking...

  • Alcoholic Drink
  • Greece
  • Demand

COMPETITIVE POSITIONING Summary ## Product type Amvyx SA: Competitive Position 2016 Total volume share Rank Importer and distributor of alcoholic drinks and soft drinks products Alcoholic drinks ##. ##% Passport ## interviews

  • Alcoholic Drink
  • Beverage
  • Greece
  • Demand
  • Amvyx SA.
  • June 2017

The company will continue to invest heavily in below- and above-the-line marketing activities over the forecast period in order to retain its leadership in beer and cider/perry. Its primary focus will remain Alfa, which was its best-performing beer brand in terms of total volume sales growth in 2016. Euromonitor International Local...

  • Alcoholic Drink
  • Cider
  • Greece
  • Demand
  • Heineken N.V.
  • June 2017
  • Summary 3

The company’s priority over the forecast period will be to strengthen its position in wine in Greece via new launches that appeal to consumers still struggling with the effects of the country’s economic crisis. At the same time, the company plans to expand its export activities beyond Europe, with a particular focus on India, China and Russia....

  • Alcoholic Drink
  • Greece
  • Market Competition
  • Trade
  • GREEK WINE CELLARS, D. KOURTAKIS S.A.
  • Cider Distribution Channels, 2016
  • There was little development within the Cider market as Cideries identified key market strengths

Consumers were forced to reduce their spending due to the state of the economy, whilst sugar concerns were rife in many categories. ## Alcoholic Drinks ##. ##% b Cider Table of Contents ##.

  • Alcoholic Drink
  • Greece
  • Demand
  • Amvyx SA.
  • Heineken N.V.

These included Aperol, which was one of the best-performing brands in Greek alcoholic drinks in terms of total volume sales growth during the year.

  • Alcoholic Drink
  • Cola
  • Soft Drink
  • Greece
  • Coca-Cola HBC AG
  • June 2016
  • KEY FACTS

Strengthening its position in alcoholic drinks via a focus on wine and beer is the strategic direction of WS Karoulias. Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning...

  • Alcoholic Drink
  • Wine
  • Greece
  • Demand
  • W.S. KAROULIAS S.A.
  • June 2015
  • Passport 2

Malamatinas, E & Sons SA is expected to follow a market development strategy in order to expand its consumer base both in Greece and abroad. The main vehicle for the expansion will be the company’s flagship brand, Retsina Malamatina. Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic...

  • Alcoholic Drink
  • Greece
  • Demand
  • Forecast
  • ALCOHOLIC DRINKS IN GREECE - INDUSTRY OVERVIEW
  • the Consumption of Alcoholic Drinks Is Negatively Influenced by the Ongoing Recession

Although its penetration remains small in Greece given that Greek consumers have only recently been introduced to cider/perry, this is one of the most dynamic categories in alcoholic drinks and is set to remain so over the forecast period. This is down to strong launches, eg Somersby by Olympic Brewery SA, the relaunch of Strongbow at the...

  • Alcoholic Drink
  • Beverage
  • Greece
  • Demand
  • Trade
  • ALCOHOLIC DRINKS IN GREECE - INDUSTRY OVERVIEW
  • Alcoholic Drinks Sales Will Increase in the Forecast Period

The huge increase in tourist numbers in 2017 had a positive impact on category sales in the year, resulting in a notable slowdown in the rate of decline. While high-strength premixes, dominated by vodka-based liqueurs, is still posting a significant decline in sales in 2017, spirit-based RTDs benefited from the increase in tourism in the islands....

  • Alcoholic Drink
  • Beverage
  • Greece
  • Demand
  • Trade

Beer in Greece

800 912 710
  • ALCOHOLIC DRINKS IN GREECE - INDUSTRY OVERVIEW
  • the Consumption of Alcoholic Drinks Is Negatively Influenced by the Ongoing Recession

Amidst the health and wellness trends proliferating and strong new launches, non-alcoholic beer is the most dynamic category in growth terms within beer in Greece, although sales are rising from a low base. Buckler was available throughout the review period, but it was the launch of Amstel Free that stimulated consumer attention to the category...

  • Alcoholic Drink
  • Beer
  • Lager
  • Greece
  • Demand

Wine in Greece

800 912 710
  • ALCOHOLIC DRINKS IN GREECE - INDUSTRY OVERVIEW
  • Alcoholic Drinks Sales Will Increase in the Forecast Period

There are multiple reasons for wine growth in both the off-trade and the on-trade channels. The number of wine bars rose significantly at the end of the review period, contributing to educating consumers about wine and to a premiumisation trend in the category. The shift away from nightclubs to cafés/bars and the strengthening of an early...

  • Alcoholic Drink
  • Wine
  • Greece
  • Demand
  • ALCOHOLIC DRINKS IN GREECE - INDUSTRY OVERVIEW
  • Alcoholic Drinks Sales Will Increase in the Forecast Period

Notwithstanding the ongoing recession and the decline in disposable incomes, premiumisation is the key trend in spirits in Greece. Greeks have significantly reduced the amounts of spirits they consume since the beginning of the recession, and migrated to wine or beer, or to domestic spirits, such as raki and tsipouro, which cost less. In regard...

  • Alcoholic Drink
  • Spirits
  • Greece
  • Demand
  • Greece consumers are trading down to value for money products in the Spirits market

Summary The Greek Spirits market is being led by the Whiskey category in value terms while the Liqueurs category is expected to register fastest growth in value terms during 2015-2020. Food and Drinks Specialists is the leading distribution channel in the country. The Greek consumers prefer value for money products in the Spirits...

  • Alcoholic Drink
  • Greece
  • Bacardi Limited
  • Diageo plc
  • Pernod Ricard SA

Beer is anticipated to continue to gain share within alcoholic beverages, by the increasing consumer trend towards a healthier lifestyle, with consumers reducing their overall consumption of alcohol and switching from spirits to lighter drinking alternatives.

  • Alcoholic Drink
  • Beer
  • Greece
  • Demand

Market Definition The market data includes gin, geneva, liqueurs, cordials, rum, tafia, bourbon, scotch, blended and other whiskeys, vodka, rectified spirit, concentrates of alcoholic beverages, brandy, tequila, liquors and other spirits.

  • Alcoholic Drink
  • Spirits
  • Greece
  • Demand
  • Market Size