12 reports

  • SOFT DRINKS IN GUATEMALA - INDUSTRY OVERVIEW
  • SOFT DRINKS IN GUATEMALA - INDUSTRY OVERVIEW

Guatemala is a country that has a wide portfolio of domestic and imported soft drinks brands. Differences in economic groups also translate into differences in tastes and preferences. The lower economic group has very tight budgets, and such consumers look for affordable soft drinks, which are usually high in sugar. Family pack sizes, as large...

  • Soft Drink
  • Guatemala
  • Trade
  • Alimentos Maravilla, SA.
  • PepsiCo, Inc.
  • March 2017
  • ALIMENTOS MARAVILLA, SA

Domestic company, Alimentos Maravilla, competes with a large product portfolio including locally-produced and imported brands of non-alcoholic drinks. Massive distribution is one of the main drivers of the company´s success as it is able to reach a large consumer base with its products. The company’s dynamism and ability to launch products...

  • Beverage
  • Soft Drink
  • Guatemala
  • Demand
  • Alimentos Maravilla, SA.
  • Soft Drinks Review 2015 Guatemala
  • Reference Code: SDRGT015

Summary Some of the key trends noted across Guatemala include: consumers starting to watch their sugar intake especially in western markets where low calorie variants are taking share, or consumers moving towards packaged water and flavoured waters; fruit powders continuing to fall across many of the markets despite their lower price...

  • Beverage
  • Ready-To-Drink Coffee
  • Soft Drink
  • Central America
  • Guatemala
  • March 2017
  • Fábrica de Bebidas Gaseosas Salvavidas SA: Key Facts

Domestic company, Fábrica de Bebidas Gaseosas Salvavidas, is the strongest competitor in bottled water in Guatemala. It also participates in carbonates and sports drinks. The company is constantly innovating and promoting its products to maintain its good positioning in soft drinks. Euromonitor International Local Company Profiles are...

  • Soft Drink
  • Guatemala
  • Trade
  • Fábrica de Bebidas Gaseosas Salvavidas SA
  • SOFT DRINKS IN GUATEMALA - INDUSTRY OVERVIEW
  • Soft Drinks Is Highly Concentrated in Guatemala

Juice is a mature category in Guatemala, which mainly relies on strong distribution and low unit prices in order to maintain its large consumer base. Most consumers are in the middle and at the lower-end of the market, and usually buy juice in traditional channels. There are over 115,000 independent small grocers in Guatemala, and it is important...

  • Beverage
  • Soft Drink
  • Guatemala
  • Trade
  • Alimentos Maravilla, SA.
  • SOFT DRINKS IN GUATEMALA - INDUSTRY OVERVIEW
  • Soft Drinks Is Highly Concentrated in Guatemala

Bottled water is a category which usually shows a constant volume growth rate, mainly related to population growth in Guatemala, as it is a very mature category. The quality of municipal water is not usually trusted by consumers, and for this reason people consume bottled, filtered or boiled water. 2017 showed deceleration in the growth rate,...

  • Beverage
  • Soft Drink
  • Guatemala
  • Trade
  • SOFT DRINKS IN GUATEMALA - INDUSTRY OVERVIEW
  • Soft Drinks Is Highly Concentrated in Guatemala

Both liquid and powder concentrates have a strong penetration in Guatemala and are considered mature categories. Innovation usually consists of new flavours, whereby brands such as Yus launch different flavours, such as white grape and aloe. However, these product launches are usually very small, and do not bring strong dynamism to this category....

  • Beverage
  • Concentrate
  • Soft Drink
  • Guatemala
  • Trade
  • SOFT DRINKS IN GUATEMALA - INDUSTRY OVERVIEW
  • Soft Drinks Is Highly Concentrated in Guatemala

In 2017, energy drinks remained the fastest growing category within soft drinks in both volume and current value terms. Energy is amongst the most important attributes that consumers look for in these drinks, mainly at the lower-end of the market, amongst consumers whose working day usually consists of long hours. A wider variety of pack sizes,...

  • Beverage
  • Soft Drink
  • Guatemala
  • Trade
  • SOFT DRINKS IN GUATEMALA - INDUSTRY OVERVIEW
  • Soft Drinks Is Highly Concentrated in Guatemala

In 2017, Embotelladora Centroamericana launched the first low calorie sports drink under its brand G2 from Gatorade. A 20fl oz bottle only has 50 calories; less than half the sugar and calories contained in traditional Gatorade. The product was launched in blueberry-pomegranate, fruit punch and Glacier Freeze flavours. Whilst this is an innovative...

  • Beverage
  • Soft Drink
  • Guatemala
  • Trade
  • Soft Drinks Is Highly Concentrated in Guatemala
  • SOFT DRINKS IN GUATEMALA - INDUSTRY OVERVIEW

Guatemala has a strong tradition of (hot) coffee-drinking, and many people consume it on a daily basis. Cold coffee, however, could be considered a new product, as there is no tradition of drinking cold coffee. This is the main reason why RTD coffee remains such a small category in the country. However, the appearance of new brands which target...

  • Beverage
  • Soft Drink
  • Guatemala
  • Trade
  • SOFT DRINKS IN GUATEMALA - INDUSTRY OVERVIEW
  • Soft Drinks Is Highly Concentrated in Guatemala

In the review period RTD tea was one of the most dynamic categories in soft drinks in Guatemala, and registered double-digit growth rates in off-trade current value and volume terms. However, the category is showing signs of maturity. RTD tea was perceived by consumers as being a healthy alternative to juice and carbonates, but the majority...

  • Beverage
  • Ready-To-Drink
  • Soft Drink
  • Guatemala
  • Trade
  • Soft Drinks Is Highly Concentrated in Guatemala
  • SOFT DRINKS IN GUATEMALA - INDUSTRY OVERVIEW

In 2017, carbonates continued to show activity and new product launches, which allowed it to register healthy growth. One of the most innovative new product launches was by Pepsicola Interamericana de Guatemala, with two new flavours of H2OH!, Limoneto and Narancelo. These beverages are slightly less carbonated than regular carbonates, which...

  • Beverage
  • Cola
  • Soft Drink
  • Guatemala
  • Trade