13 reports

  • SOFT DRINKS IN URUGUAY - INDUSTRY OVERVIEW
  • SOFT DRINKS IN URUGUAY - INDUSTRY OVERVIEW

Globally citizens are becoming more aware of health and wellness issues, and this is also true of Uruguayan consumers. Traditionally, Uruguayans preferred carbonates, with these drinks commonly found in the household refrigerators. This trend has been changing and in the review period consumers demonstrated an increasing preference towards...

  • Soft Drink
  • Uruguay
  • Mondelez International, Inc.
  • Mondelez Uruguay SA
  • Montevideo Refrescos SA
  • March 2017
  • FRIGORÍFICO MODELO SA

Frigorífico Modelo has a wide range of activities, but the production of juice is not the company’s main one. The company, however, with ample production capacity, is committed to expanding its presence in the domestic market, increasing production and launching new flavours. Euromonitor International Local Company Profiles are a concise...

  • Soft Drink
  • Uruguay
  • Supply
  • Frigorífico Modelo SA
  • Modelo SA
  • Soft Drinks Review 2015 Uruguay
  • Reference Code: SDRUY015

Summary Some of the key trends noted across Uruguay include: consumers starting to watch their sugar intake especially in western markets where low calorie variants are taking share, or consumers moving towards packaged water and flavoured waters; fruit powders continuing to fall across many of the markets despite their lower price...

  • Beverage
  • Soft Drink
  • South America
  • Uruguay
  • Demand
  • Producer and distributor of soft drinks
  • March 2017

Gasala is one of the main direct sellers of soft drinks in Uruguay. The company is expanding its production capacity and its portfolio, trying to consolidate its position and increase its market share. Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company....

  • Soft Drink
  • Uruguay
  • Market Competition
  • Gasala SA

Juice in Uruguay

800 992 656
  • SOFT DRINKS IN URUGUAY - INDUSTRY OVERVIEW
  • Consumer Shift To Healthier Soft Drinks Leads To Decline in Sales of Carbonates

Uruguayan consumers are highly conservative with their preferences, with the main juice flavour always being orange juice. However, Uruguayans are becoming more willing to try new flavours and different options of juice, and companies are responding to this by venturing into new juice options by launching new varieties of flavour and different...

  • Beverage
  • Soft Drink
  • Uruguay
  • Demand
  • Trade
  • SOFT DRINKS IN URUGUAY - INDUSTRY OVERVIEW
  • Consumer Shift To Healthier Soft Drinks Leads To Decline in Sales of Carbonates

Traditionally in Uruguay many consumers preferred tap water instead of bottled water as it is potable and a cheaper option for everyday beverages. However, there have recently been many concerns about the quality of tap water, with studies showing it is not as potable and clean as was thought. Given this, many consumers are beginning to switch...

  • Soft Drink
  • Uruguay
  • Demand
  • Cía Salus SA
  • Montevideo Refrescos SA
  • SOFT DRINKS IN URUGUAY - INDUSTRY OVERVIEW
  • Consumer Shift To Healthier Soft Drinks Leads To Decline in Sales of Carbonates

With the economic situation changing in Uruguay, consumers are beginning to turn to cheaper options in some categories. Powder concentrates is one of the lowest-cost options among soft drinks products when calculated in RTD terms, and for that reason some consumers, especially from low-income households, turn to these products when looking...

  • Soft Drink
  • Uruguay
  • Trade
  • Mondelez International, Inc.
  • Mondelez Uruguay SA
  • SOFT DRINKS IN URUGUAY - INDUSTRY OVERVIEW
  • Consumer Shift To Healthier Soft Drinks Leads To Decline in Sales of Carbonates

Consumer awareness of health and wellness issues increased over the review period, resulting in a shift in consumer behaviour, which, in turn, led to an increase in both off-trade value and volume sales of sports drinks. The target audience of sports drinks in Uruguay was historically young men with an interest in sport. However, with more...

  • Beverage
  • Soft Drink
  • Uruguay
  • Demand
  • Trade
  • SOFT DRINKS IN URUGUAY - INDUSTRY OVERVIEW
  • Consumer Shift To Healthier Soft Drinks Leads To Decline in Sales of Carbonates

Alcoholic drinks have faced restrictions lately in Uruguay, with the government trying to control alcohol consumption. Energy drinks were the subject of controversy, with discussions around whether these products should also be regulated, although no decision had been taken by the end of the review period. New laws covering energy drinks are...

  • Soft Drink
  • Uruguay
  • Demand
  • Trade
  • Montevideo Refrescos SA
  • Smallest Soft Drinks Category in Uruguay
  • SOFT DRINKS IN URUGUAY - INDUSTRY OVERVIEW

RTD tea is the smallest and newest category in soft drinks in Uruguay. However, since its arrival in the country, the category has enjoyed acceptance from consumers, registering strong increases in both off-trade volume and value. RTD tea is regarded as a healthier and lighter alternative to other soft drinks. Euromonitor International’s...

  • Ready-To-Drink
  • Soft Drink
  • Uruguay
  • Demand
  • Trade
  • SOFT DRINKS IN URUGUAY - INDUSTRY OVERVIEW
  • Consumer Shift To Healthier Soft Drinks Leads To Decline in Sales of Carbonates

Carbonates recorded steep off-trade volume and value declines towards the end of the review period due to the change in consumer preferences towards healthier products. Shoppers are choosing more natural and non-carbonated products, which negatively impacted sales of carbonates. This trend shows no signs of changing over the forecast period. Euromonitor...

  • Soft Drink
  • Uruguay
  • Demand
  • Trade
  • Montevideo Refrescos SA
  • April 2015
  • Passport 2

Giomar SA, better known by its main brand Agua Mineral Cascada is one of the youngest companies in soft drinks. It is in the process of expanding its production plant and adding new products to its portfolio, especially with flavoured mineral bottled water options, trying to secure a firm, even if comparatively small position in one of the...

  • Soft Drink
  • Uruguay
  • Demand
  • Supply
  • Giomar SA
  • April 2015
  • Passport 2

The company aims to consolidate its position in concentrates, by not allowing smaller players or new comers to gain share at its expense. It is constantly highlighting the quality of its products and has updated its portfolio with new flavours and low calorie alternatives. Rapenor SA is also actively participating with success in other hot...

  • Concentrate
  • Soft Drink
  • Uruguay
  • Market Competition
  • Rapenor SA