14 reports

Soft Drinks in Iran

1675 2077 1374
  • ALIFARD CO IN SOFT DRINKS (IRAN)
  • SOFT DRINKS IN IRAN - INDUSTRY OVERVIEW

General stagnation in the Iranian economy and its consequences, such as the high rate of unemployment, resulted in a considerable decline in purchasing power, which negatively impacted growth in soft drinks in 2016. Juice, which is still considered a luxury by many middle- and lower-income consumers, was more affected by this in 2016 as Iranians...

  • Soft Drink
  • Iran
  • Trade
  • Alifard Co
  • Khoshgovar Mashhad Co
  • Soft Drinks Review 2015 Iran
  • Reference Code: SDRIR015

Summary Some of the key trends noted across Iran include: consumers starting to watch their sugar intake especially in western markets where low calorie variants are taking share, or consumers moving towards packaged water and flavoured waters; fruit powders continuing to fall across many of the markets despite their lower price...

  • Beverage
  • Ready-To-Drink Coffee
  • Soft Drink
  • Iran
  • Middle East
  • February 2017
  • ALIFARD CO

Alifard Co aims to cover the needs of all consumer groups in juice, concentrates and even juice based carbonates. The company will address the needs of consumers based on their income level and education levels. It will introduce a wider range of not from concentrate juices for affluent, educated consumers, while at the same time will try...

  • Soft Drink
  • Iran
  • Demand
  • Supply
  • Alifard Co
  • February 2017
  • Passport 2

Anahita Polour Co has the strategic goal to expand its activities from Tehran, the north and Mashhad to other parts of the country with the aim of gaining share from the current leader in bottled water, Damavand Mineral Water Co. The company also aims to become the indisputable leader in Tehran, Mashhad and Mazandaran province by increasing...

  • Soft Drink
  • Iran
  • Demand
  • Supply
  • Anahita Polour Co

Juice in Iran

800 992 656
  • ALIFARD CO IN SOFT DRINKS (IRAN)
  • SOFT DRINKS IN IRAN - INDUSTRY OVERVIEW

Continuing the trend from 2015, juice remained under the strong influence of two different factors in 2016. The decline in the purchasing power of middle-income consumers as a result of the general stagnation in the Iranian economy remained a key reason for the decline in off-trade volume growth. The relatively low base of the category and...

  • Juice
  • Soft Drink
  • Iran
  • Trade
  • Alifard Co
  • ALIFARD CO IN SOFT DRINKS (IRAN)
  • SOFT DRINKS IN IRAN - INDUSTRY OVERVIEW

One of the key trends in carbonates in 2016 was lower off-trade volume growth for the key category of regular cola carbonates in response to a lack of product innovation and rising concerns regarding health and wellness, which persuaded a considerable proportion of consumers to switch to healthier options, such as non-alcoholic beers and doogh....

  • Soft Drink
  • Iran
  • Trade
  • Khoshgovar Mashhad Co
  • PepsiCo, Inc.
  • ALIFARD CO IN SOFT DRINKS (IRAN)
  • SOFT DRINKS IN IRAN - INDUSTRY OVERVIEW

Concentrates continued to register positive growth with total RTD volume growth of 5% in 2016. Alifard Co, the leading player in the category, offers products in liquid concentrates in large size formats of up to one gallon. Low unit prices and a high dilution ratio make these products affordable and cost effective for consumers and are therefore...

  • Concentrate
  • Soft Drink
  • Iran
  • Trade
  • Alifard Co
  • SOFT DRINKS IN IRAN - INDUSTRY OVERVIEW
  • ANAHITA POLOUR CO IN SOFT DRINKS (IRAN)

On 21 September 2015 the Iranian Food and Drug Organisation announced that Damavand Mineral Water Co’s production line would be shut down because the company was not complying with regulations. However, it continued to distribute its products, which prompted Health Minister Seyed Hasan Hashemi to personally intervene and announce a complete...

  • Soft Drink
  • Iran
  • Demand
  • Trade
  • Anahita Polour Co
  • SOFT DRINKS IN IRAN - INDUSTRY OVERVIEW
  • Passport 7

Consumption of energy drinks remained marginal in 2016 as this type of product remains an alien concept for many consumer groups. Male adults between 15 and 30 years old with higher than average disposable incomes remained the main targets in 2016. Although this low base resulted in relatively high growth, the general stagnation in the economy...

  • Beverage
  • Soft Drink
  • Iran
  • Trade

Consumption of sugary soft drinks is high in the region, and will in all likelihood continue to grow for the foreseeable future.

  • Juice
  • Soft Drink
  • Iran
  • Demand
  • Forecast
  • SOFT DRINKS IN IRAN - INDUSTRY OVERVIEW
  • Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume

Sports drinks does not have a considerable consumer base, and awareness regarding different types of products amongst most consumers is almost zero Euromonitor International's Sports Drinks in Iran report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014),...

  • Beverage
  • Soft Drink
  • Iran
  • Trade
  • SOFT DRINKS IN IRAN - INDUSTRY OVERVIEW
  • Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume

RTD coffee first made an appearance in Iran in 2008, and is available in large supermarkets and hypermarkets in wealthy areas, specifically in northern Tehran. Euromonitor International's RTD Coffee in Iran report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales...

  • Beverage
  • Soft Drink
  • Iran
  • Trade

RTD Tea in Iran

800 992 656
  • SOFT DRINKS IN IRAN - INDUSTRY OVERVIEW
  • Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume

Although per capita volume consumption of tea remained very high in Iran in 2014, consumer acceptance of RTD tea was minimal. Although Golestan Co introduced Golestan Iced tea in Iran in 2010, the response to this new product launch was not particularly positive. The unit price of Golestan Iced tea was IRR10,000 for 350ml in 2014, which is...

  • Beverage
  • Soft Drink
  • Iran
  • Trade
  • Aujan Coca-Cola Beverages Co: Key Facts

BEVERAGES CO IN SOFT DRINKS (UNITED ARAB AUJAN COCA-COLA EMIRATES) Euromonitor International February 2017 Passport I LIST OF CONTENTS AND TABLES Strategic Direction........................................................................................................................

  • Beverage
  • Soft Drink
  • Iran
  • M&A
  • Aujan Coca-Cola Beverages Company