34 reports

  • DEVIN AD IN SOFT DRINKS (BULGARIA)
  • SOFT DRINKS IN BULGARIA - INDUSTRY OVERVIEW

Continuous economic stability and healthy GDP growth in Bulgaria positively impacted soft drinks’ sales in 2017. The health and wellness trend coupled with a consumer preference for more quality products stimulated stronger value growth. A hot and prolonged summer season benefitted cold beverages’ consumption, especially bottled water. Dynamic...

  • Beverage
  • Ready-To-Drink
  • Soft Drink
  • Bulgaria
  • Trade
  • Juice (Soft Drinks) Market in Bulgaria - Outlook to 2020: Market Size, Growth and Forecast Analytics
  • Reference Code : CPG1118MP

Summary 100% pure fruit juice or vegetable juice with no added ingredients, except permitted minerals and vitamins for the purpose of fortification and permitted additives are considered under Juices. Excludes carbonated juice and juice products marketed as baby juices. Juice (Soft Drinks) Market in Bulgaria - Outlook to 2020: Market...

  • Juice
  • Soft Drink
  • Bulgaria
  • Market Size
  • Costco Wholesale Corporation
  • Soft Drinks Review 2015 Bulgaria
  • Reference Code: SDRBG015

Summary Some of the key trends noted across Bulgaria include: consumers starting to watch their sugar intake especially in western markets where low calorie variants are taking share, or consumers moving towards packaged water and flavoured waters; fruit powders continuing to fall across many of the markets despite their lower price...

  • Beverage
  • Ready-To-Drink Coffee
  • Soft Drink
  • Bulgaria
  • Eastern Europe
  • February 2017
  • Summary 3

Tymbark Bulgaria EOOD is prioritising the sustaining and expansion of its second leading position in juice while gradually expanding its presence in some niche categories with high growth potential such as flavoured bottled water and energy drinks. The company is among the most active soft drinks players in terms of introducing new products...

  • Soft Drink
  • Bulgaria
  • Market Description
  • Trade
  • Maspex Wadowice Group
  • February 2017
  • Summary 3

Quadrant Beverages AD aspires to be the most innovative soft drink company in Bulgaria and to register double-digit annual growth rates. The company’s successful model is based on innovation and offering high-quality products. The strategic goal is to sustain its strong position in the industry by further expanding its product portfolio, offering...

  • Soft Drink
  • Bulgaria
  • Demand
  • Market Competition
  • PepsiCo, Inc.
  • Passport 2
  • Summary 2

BEST FRUIT EOOD IN SOFT DRINKS (BULGARIA) Euromonitor International March 2016 Passport I LIST OF CONTENTS AND TABLES Strategic Direction........................................................................................................................ ## Key Facts...........

  • Juice
  • Soft Drink
  • Bulgaria
  • Forecast
  • VM Finance Group
  • COMPETITIVE POSITIONING
  • Passport 2

Devin AD is traditionally focused on aggressive marketing and social responsibility campaigns in order to actively engage with various consumer groups and businesses. In 2016, Devin AD made a strategic move by entering the high growth potential niche category of carbonated mineral water with its new brand Devin Air. The product seeks to tap...

  • Soft Drink
  • Bulgaria
  • Trade

Squash/ Syrups (Soft Drinks) Market in Bulgaria - Outlook to 2020: Market Size, Growth and Forecast Analytics Table of Contents ## Introduction ##. ## What is this Report About?

  • Concentrate
  • Soft Drink
  • Bulgaria
  • Demand
  • Market Size

Energy Drinks (Soft Drinks) Market in Bulgaria - Outlook to 2020: Market Size, Growth and Forecast Analytics Table of Contents ## Introduction ##. ## What is this Report About?

  • Beverage
  • Energy Drink
  • Soft Drink
  • Bulgaria
  • Market Size

Sports Drinks (Soft Drinks) Market in Bulgaria - Outlook to 2020: Market Size, Growth and Forecast Analytics Table of Contents ## Introduction ##. ## What is this Report About?

  • Beverage
  • Soft Drink
  • Sport Drink
  • Bulgaria
  • Market Size

Iced/ Rtd Coffee Drinks (Soft Drinks) Market in Bulgaria - Outlook to 2020: Market Size, Growth and Forecast Analytics Table of Contents ## Introduction ##. ## What is this Report About?

  • Beverage
  • Coffee
  • Soft Drink
  • Bulgaria
  • Market Size

Iced/ Rtd Tea Drinks (Soft Drinks) Market in Bulgaria - Outlook to 2020: Market Size, Growth and Forecast Analytics Table of Contents ## Introduction ##. ## What is this Report About?

  • Beverage
  • Soft Drink
  • Tea
  • Bulgaria
  • Market Size
  • Reference Code: CPG1112MP
  • Category Definitions - Bulk/Hod Water Market

Summary Potable water sold in packs of over 10 liters for use in dispensers is considered under Bulk/Hod Water. Includes water bottled on site for use in Horeca outlets, in containers greater than 10 liters. Bulk/Hod Water (Soft Drinks) Market in Bulgaria - Outlook to 2020: Market Size, Growth and Forecast Analytics is a broad level...

  • In-Store Retail
  • Soft Drink
  • Bulgaria
  • Market Size
  • Passport 2
  • NOVA TRADE OOD

The company started the review period as a regional player but it quickly expanded its distribution base and product lines to become one of the local leaders in soft drinks.

  • Beverage
  • Soft Drink
  • Bulgaria
  • Trade
  • BK GORNA BANYA OOD IN SOFT DRINKS (BULGARIA)
  • February 2017

The vision of the company is to grow sustainably by expanding and diversifying its product portfolio in large categories such as juice and carbonates, as well as niche categories with high growth potential such as RTD tea. In 2012, the company acquired BBB juice and three years later, in 2015, it launched a brand new line of BBB carbonates,...

  • Soft Drink
  • Sparkling Water
  • Tea
  • Bulgaria
  • 6. SOFT DRINKS QUARTERLY UPDATE 6.1 INDUSTRY NEWS
  • Soft Drinks Market Trends - Million Liters, 2017P-2018F

Quarterly Beverage Tracker Fourth Quarter 2017: Bulgaria Summary GlobalData’s Bulgaria Quarterly Beverage Tracker Q4-17 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly...

  • Beverage
  • Ready-To-Drink
  • Soft Drink
  • Bulgaria
  • Forecast
  • Private Label Soft Drinks, 2015-2017F Category
  • Bulgaria at a Glance - Quarterly Performance and Latest Forecast

Quarterly Beverage Tracker Second Quarter 2017: Bulgaria Summary GlobalData’s Bulgaria Quarterly Beverage Tracker Q2-17 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly...

  • Beverage
  • Soft Drink
  • Tea
  • Bulgaria
  • Forecast
  • Soft Drinks Market Trends - Million Liters, 2016-2017F
  • 6. SOFT DRINKS QUARTERLY UPDATE 6.1.1 DISTRIBUTION NEWS

Quarterly Beverage Tracker Third Quarter 2017: Bulgaria Summary GlobalData’s Bulgaria Quarterly Beverage Tracker Q3-17 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly...

  • Beverage
  • Ready-To-Drink Coffee
  • Soft Drink
  • Bulgaria
  • Forecast
  • SOFT DRINKS IN BULGARIA - INDUSTRY OVERVIEW
  • Soft Drinks' Stable Performance

In 2017, 100% reconstituted juice saw the most significant decline as it experienced growing competition from substitute categories like juice drinks and nectars. In recent years, technology developments have allowed companies to launch juice products in the emerging category of not from concentrate juice, which incorporates convenience (longer...

  • Juice
  • Soft Drink
  • Bulgaria
  • Trade
  • SOFT DRINKS IN BULGARIA - INDUSTRY OVERVIEW
  • SOFT DRINKS' STABLE PERFORMANCE

The popular culture of drinking coffee as a hot beverage coupled with traditionally conservative and price-sensitive consumers hinders the growth potential of RTD coffee, which remains very niche in Bulgaria. RTD coffee is a beverage that is pre-packed and therefore for consumers it lacks the important “freshly made” factor and the aroma associated...

  • Ready-To-Drink Coffee
  • Soft Drink
  • Bulgaria
  • Demand
  • Trade
  • Soft Drinks' Stable Performance
  • SOFT DRINKS IN BULGARIA - INDUSTRY OVERVIEW

The sports and fitness culture is notably growing, especially in the bigger cities of Bulgaria. The Increasingly busy lifestyles are pushing urban citizens to practice sport for stress relief and weight management. The positioning of sports drinks as providing endurance and longevity to maintain good health is encouraging more and more consumers...

  • Beverage
  • Soft Drink
  • Bulgaria
  • Demand
  • Trade
  • Soft Drinks' Stable Performance
  • SOFT DRINKS IN BULGARIA - INDUSTRY OVERVIEW

Energy drinks are perceived as trendy and fashionable amongst younger consumers. Their popularity is boosted by their availability in both off-trade and on-trade outlets. Currently, there is no specific legislation that limits the sale of energy drinks or the packaging size, which allows brand owners of economy brands to offer economy packs...

  • Beverage
  • Soft Drink
  • Bulgaria
  • Demand
  • Trade
  • SOFT DRINKS IN BULGARIA - INDUSTRY OVERVIEW
  • Soft Drinks' Stable Performance

Bulgarians are still lagging behind bottled water consumption compared with other EU countries. However, their awareness about the need of proper hydration and culture of drinking bottled water has increased. Summer 2017 was extremely hot and dry which strongly benefitted bottled water consumption. Leading bottled water companies like Devin...

  • Bottled Water
  • Soft Drink
  • Bulgaria
  • Demand
  • Trade
  • 7. Focus On Premiumization In Soft Drinks
  • 6.2.1.2 Energy Drinks

Quarterly Beverage Tracker First Quarter 2017: Bulgaria Summary GlobalData’s Bulgaria Quarterly Beverage Tracker Q1-17 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly...

  • Beverage
  • Soft Drink
  • Bulgaria
  • Forecast
  • Soft Drinks' Stable Performance
  • SOFT DRINKS IN BULGARIA - INDUSTRY OVERVIEW

Liquid concentrates have struggled to grow, having a diminishing role as an outdated beverage. They were either too expensive and therefore substituted with homemade fruit syrups or juice; or too cheap for consumers to believe in their quality and natural taste. Finding the right approach and positioning of liquid concentrates proved a challenge...

  • Beverage
  • Concentrate
  • Soft Drink
  • Bulgaria
  • Trade
  • SOFT DRINKS IN BULGARIA - INDUSTRY OVERVIEW
  • Soft Drinks' Stable Performance

RTD tea seems to be getting away from the strong dependence on summer and is turning into a more lifestyle and all year round beverage. Teenagers are increasingly attracted by juice drinks, carbonates and energy drinks, which poses a challenge to the growth ambitions of RTD brand owners. In the current and forecast period, RTD tea is increasingly...

  • Soft Drink
  • Tea
  • Bulgaria
  • Demand
  • Trade
  • SOFT DRINKS IN BULGARIA - INDUSTRY OVERVIEW
  • Soft Drinks' Stable Performance

The growing demand for smaller sized packaging in carbonates in order to limit sugar intake and suit the demand for convenience and on-the go consumption stimulated average unit price growth. The positive performance of the more expensive Coca-Cola and Pepsi also contributed to positive value growth in 2017 despite shrinking volumes. Multinationals...

  • Cola
  • Soft Drink
  • Bulgaria
  • Demand
  • Trade
  • Operator Buying Price value BGN million (USD$ million)
  • Profit Sector Channels

Across the entire sector, both the alcoholic and non-alcoholic beverage categories saw growth rates of ##. ##%.

  • Coffee
  • Food Services
  • Soft Drink
  • Bulgaria
  • Demand

BGN: Bulgarian lev USD: US dollar Note: one billion is a thousand million, one trillion is a thousand billion.

  • Soft Drink
  • Bulgaria
  • Monster Beverage Corporation
  • Osotspa CO., Ltd.
  • Red Bull GmbH
  • SOURCES
  • Nestlé Bulgaria Set To Further Leverage Health and Wellness Trends

Ahmad Tea tapped into the growth of black tea-based soft drinks such as RTD tea.

  • Beverage
  • Coffee
  • Soft Drink
  • Bulgaria
  • Demand