31 reports

  • SOFT DRINKS IN VIETNAM - INDUSTRY OVERVIEW
  • SOFT DRINKS IN VIETNAM - INDUSTRY OVERVIEW

All soft drinks categories recorded positive performances in 2017, with some seeing strong double-digit growth in total volume terms. These included sports drinks, juice drinks, still bottled water and 100% juice, amongst others. Both the on-trade and off-trade channels recorded robust volume growth rates, which was mainly due to the rising...

  • Soft Drink
  • Vietnam
  • Forecast
  • Trade
  • PepsiCo, Inc.
  • Soft Drinks Review 2015 Vietnam
  • Reference Code: SDRVN015

Summary Some of the key trends noted across Vietnam include: consumers starting to watch their sugar intake especially in western markets where low calorie variants are taking share, or consumers moving towards packaged water and flavoured waters; fruit powders continuing to fall across many of the markets despite their lower price...

  • Beverage
  • Ready-To-Drink Coffee
  • Soft Drink
  • Southeast Asia
  • Vietnam
  • SOFT DRINKS PACKAGING IN VIETNAM - CATEGORY ANALYSIS
  • TRENDS

In 2016, slim metal beverage can design was the most noticeable packaging trend in Vietnam. The trend is most dominant in carbonates with major brands namely Coca Cola, Pepsi, 7UP, Mirinda and Sprite changing from the conventional metal cans to the slim can design. Even though all of these manufacturers decided to keep the same pack size mostly...

  • Soft Drink
  • Vietnam
  • Demand
  • Forecast
  • Liksin Corporation
  • February 2017

Chuong Duong Beverages JSC is aiming to become one of the top-five leading manufacturers in soft drinks in Vietnam. In order to achieve this goal, the company has made significant efforts to expand its distribution networks, improve its packaging, as well as diversifying its product portfolio to appeal to more sophisticated consumers. Euromonitor...

  • Beverage
  • Soft Drink
  • Vietnam
  • Forecast
  • February 2017
  • TAN HIEP PHAT GROUP

By creating three national brands – Dr Thanh, Zero Degree Green Tea and Number 1 – Tan Hiep Phat Group aims to become one of the leading food and beverages companies in Asia whilst also catering for global consumers. In order to achieve this goal it will make continuous investments in researching new ways to serve consumers better, as well...

  • Beverage
  • Soft Drink
  • Vietnam
  • Trade
  • Phat group
  • February 2017
  • SAIGON PURE WATER CO LTD

With main slogan “The ultimate in purity” and its business philosophy “4 Clean”, Saigon Pure Water Co Ltd aims to become the leading manufacturer of bottled water in Vietnam. As a prestigious bottled water producer, Saigon Pure Water Co Ltd with its brand Sapuwa has strived for continuous improvement in product and service quality with the...

  • Bottled Water
  • Soft Drink
  • Vietnam
  • Demand
  • SOFT DRINKS IN VIETNAM - INDUSTRY OVERVIEW
  • RISING HEALTH AWARENESS AFFECTS CONSUMERS' CHOICE OF SOFT DRINKS

Sports drinks is still a fairly new category in Vietnam, with a small size relative to other soft drinks. However, its total volume growth rate was the strongest in the market in 2017. Sports drinks is considered a niche category, as awareness is still limited to consumers in major cities. Besides sports players, other consumers also consume...

  • Beverage
  • Soft Drink
  • Vietnam
  • Trade
  • PepsiCo, Inc.

Juice in Vietnam

800 992 656
  • SOFT DRINKS IN VIETNAM - INDUSTRY OVERVIEW
  • RISING HEALTH AWARENESS AFFECTS CONSUMERS' CHOICE OF SOFT DRINKS

Juice saw one of the fastest total volume growth rates in soft drinks in 2017. Many consumers choose juice as it is perceived to be a healthier choice. Traditional Vietnamese food contains a high amount of fruit and vegetables. However, in recent years busy urban lifestyles led more people to eat out, and this food does not usually contain...

  • Beverage
  • Juice
  • Soft Drink
  • Vietnam
  • Trade
  • SOFT DRINKS IN VIETNAM - INDUSTRY OVERVIEW
  • RISING HEALTH AWARENESS AFFECTS CONSUMERS' CHOICE OF SOFT DRINKS

Energy drinks is a big soft drinks category in Vietnam, with off-trade volume sales higher than still natural mineral water and cola carbonates. Even though manufacturers direct their marketing activities towards people who need more energy, energy drinks are consumed by many different consumer groups. Party-goers, sports players and urban...

  • Beverage
  • Soft Drink
  • Vietnam
  • Trade
  • SOFT DRINKS IN VIETNAM - INDUSTRY OVERVIEW
  • RISING HEALTH AWARENESS AFFECTS CONSUMERS' CHOICE OF SOFT DRINKS

Concentrates is a small and mature soft drinks category. The growth rate slowed over the review period and showed no signs of recovery in 2017. Concentrates faces competition from substitute products, such as RTD tea and juice, which are considered to have a better taste. The latter are also more convenient as they are ready to serve. Many...

  • Beverage
  • Concentrate
  • Soft Drink
  • Vietnam
  • Trade

Packaging in Vietnam

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  • SOFT DRINKS PACKAGING IN VIETNAM - CATEGORY ANALYSIS
  • Summary 4

The positive economic conditions in Vietnam in 2016 boosted consumer confidence, encouraging spending on food, drinks and beauty and personal care. This, in turn, benefitted the performance of packaging during 2016. Manufacturers were also very keen to enter and expand in Vietnam in order to capitalise on the opportunities that this growth...

  • Packaging
  • Soft Drink
  • Vietnam
  • Forecast
  • Liksin Corporation
  • SOFT DRINKS IN VIETNAM - INDUSTRY OVERVIEW
  • RISING HEALTH AWARENESS AFFECTS CONSUMERS' CHOICE OF SOFT DRINKS

Despite its healthy growth in 2017, Asian speciality drinks remains a niche category. The most popular product type is bird’s nest drinks. Unlike other types of Asian speciality drinks, such as jelly drinks and sugar cane, which can easily be purchased fresh and ready to drink, bird’s nest usually comes in dry form, and needs to be cooked...

  • Beverage
  • Soft Drink
  • Asia
  • Vietnam
  • Trade
  • SOFT DRINKS IN VIETNAM - INDUSTRY OVERVIEW
  • RISING HEALTH AWARENESS AFFECTS CONSUMERS' CHOICE OF SOFT DRINKS

In off-trade volume terms, bottled water was one of the fastest growing categories in soft drinks in 2017. This can partly be attributed to the rising number of young people living alone. These people tend to spend long hours outside of the home, such as at work or hanging out with friends. They prefer to buy bottled water in bulk for drinking...

  • Beverage
  • Bottled Water
  • Soft Drink
  • Vietnam
  • Trade
  • SOFT DRINKS IN VIETNAM - INDUSTRY OVERVIEW
  • RISING HEALTH AWARENESS AFFECTS CONSUMERS' CHOICE OF SOFT DRINKS

In 2017, RTD coffee still showed no signs of a breakthrough, and remained a niche category with slow growth rates in both the off-trade and on-trade channels. In fact, total volume sales of RTD coffee were amongst the smallest in non-alcoholic drinks, despite such products having been present for a long time. This is because coffee can easily...

  • Beverage
  • Soft Drink
  • Vietnam
  • Trade
  • SOFT DRINKS IN VIETNAM - INDUSTRY OVERVIEW
  • RISING HEALTH AWARENESS AFFECTS CONSUMERS' CHOICE OF SOFT DRINKS

In 2016, RTD tea recorded declines in both on-trade and off-trade volume and value terms, as both the leading players, Tan Hiep Phat Group and URC Vietnam, were involved in scandals which affected their reputation and sales. In 2017, as the scandals died down, RTD tea rebounded, although growth was not as strong as earlier in the review period....

  • Beverage
  • Soft Drink
  • Tea
  • Vietnam
  • Trade
  • SOFT DRINKS IN VIETNAM - INDUSTRY OVERVIEW
  • RISING HEALTH AWARENESS AFFECTS CONSUMERS' CHOICE OF SOFT DRINKS

Health awareness is on the rise, including rising consumer concern about the sugar level in drinks. As a result, low calorie cola carbonates recorded the strongest total volume growth in 2017, as many people switched to this option to feel less guilty when consuming carbonates. Lemonade/lime also saw strong growth, as this product tastes like...

  • Beverage
  • Soft Drink
  • Vietnam
  • Trade
  • PepsiCo, Inc.
  • VALUE IN USD - SPEND PER CAPITA (POPULATION)
  • VALUE IN LOCAL CURRENCY

Statistics in this report are the latest available at the time of research I M P O R T A N T W A R N I N G ##.

  • Soft Drink
  • Vietnam
  • Market Shares
  • Coca-Cola Company
  • PepsiCo, Inc.
  • Value in Local Currency
  • Value in USD - Value

Red Bull GmbH Number ## Co., Ltd.

  • Soft Drink
  • Vietnam
  • Market Shares
  • Market Size
  • PepsiCo, Inc.

With a diverse range of natural origin products and other soft drinks categories competing fiercely, fruit powders will find it very difficult to gain any significant share of the market.

  • Beverage
  • Soft Drink
  • Vietnam
  • Demand
  • Forecast
  • 10.1 Market Commentary

Energy drinks is one of the smaller soft drinks categories but is full of potential especially amongst the young consumers.

  • Beverage
  • Ready-To-Drink Coffee
  • Soft Drink
  • Tea
  • Vietnam
  • 1.1.5 Juice
  • 1.1.10 Iced/RTD Tea Drinks

Energy drinks has been one of the most rapidly growing soft drinks categories in recent years thanks to the continuing trend of increasing energy drinks consumption amongst younger consumers and consumers interested in outdoor activities.

  • Soft Drink
  • Vietnam
  • Demand
  • Forecast
  • PepsiCo, Inc.
  • Passport 26
  • COMPETITIVE LANDSCAPE

The Decree no ##/ 2014/ ND-CP took effect on ## March 2015.

  • Beverage
  • Functional Drink
  • Soft Drink
  • Vietnam
  • Forecast
  • 10.1 Market Commentary

In the past decade ice tea was one of the top performers among soft drinks.

  • Beverage
  • Juice
  • Soft Drink
  • Tea
  • Vietnam
  • Consumers are generally satisfied with their non-alcoholic drinks purchasing
  • NON-ALCOHOLIC DRINKS PREFERENCES VARY EVEN ACROSS COUNTRIES IN THE SAME

Summary While the advanced economies of the world (US, Europe, Japan) are growing only by about 1-2% per year, the emerging economies are growing by 5-10% annually. Insights into these emerging markets, broken down by product sector, will be invaluable to those manufacturers looking for areas of growth. This report examines attitudes...

  • Soft Drink
  • Vietnam
  • Demand
  • Nestlé S.A.
  • Unilever PLC
  • February 2017
  • VINH HAO MINERAL WATER JSC

Vinh Hao Mineral Water JSC is aiming to take the leading position in bottled water as well as to improve its rank in soft drinks in Vietnam. For this reason, the company continues to diversify its product portfolio along with expanding its distribution network across the country to bring its products closer to its customers. Euromonitor...

  • Bottled Water
  • Soft Drink
  • Vietnam
  • Company Sales
  • Vinh Hao Mineral Water Corporation
  • Passport 29

The Decree no ##/ 2014/ ND-CP took effect on ## March 2015.

  • Beverage
  • Soft Drink
  • Tea
  • Vietnam
  • Forecast

Statistics in this report are the latest available at the time of research I M P O R T A N T W A R N I N G ##.

  • Coffee
  • Soft Drink
  • Vietnam
  • Market Size
  • Trung Nguyen Corporation
  • VOLUME
  • VOLUME

Fruit juice energy Inclusions Exclusions USD: US dollar VND: Vietnamese ng Note: one billion is a thousand million, one trillion is a thousand billion.

  • Juice
  • Soft Drink
  • Vietnam
  • Market Shares
  • Market Size

Segment definitions Retail Colas Inclusions Exclusions USD: US dollar VND: Vietnamese ng Note: one billion is a thousand million, one trillion is a thousand billion.

  • Carbonated Soft Drink
  • Retail
  • Soft Drink
  • Vietnam
  • Market Size

USD: US dollar VND: Vietnamese ng Note: one billion is a thousand million, one trillion is a thousand billion.

  • Retail
  • Soft Drink
  • Tea
  • Vietnam
  • Market Size