5 reports

  • OTHER PET FOOD IN MOROCCO - CATEGORY ANALYSIS
  • LIST OF CONTENTS AND TABLES

Other pet food remained a very limited category in Morocco in 2017. This was mainly due to the fact that pets such as birds and fish are rarely adopted in the country. To illustrate, fish also require additional expenditure, which a large number of Moroccans are unable to afford, such as tanks, electricity, cleaning, etc. Thus, fish food remains...

  • Pet Food
  • Morocco

Pet Care in Morocco

1675 2077 1374
  • OTHER PET FOOD IN MOROCCO - CATEGORY ANALYSIS
  • DEFINITIONS

Pet care in Morocco remains a niche and relatively small market that is characterised by the fact that the majority of pet owners, especially dog owners, tend to be from the middle- and upper-income groups. Pet ownership is also limited to larger urban areas, such as the metropolitan axis of Casablanca-Rabat and Marrakech. Feeding pets food...

  • Cat Food
  • Dog Food
  • Pet Food
  • Morocco
  • DEFINITIONS
  • Passport 12

In 2018 the premium brands, especially in dry dog food, were still leading in terms of value and volume sales. Brands such as Pedigree, Purina and Royal Canin account for a huge chunk of sales in dry dog food in Morocco. This is mainly because dog owners tend to be from the upper- and middle-income groups, and are less price sensitive. These...

  • Dog Food
  • Pet Food
  • Morocco
  • DEFINITIONS
  • Passport 12

In Morocco many religious people believe that having a dog inside the house is prohibited according to Islamic traditions. Additionally, many people find it difficult to deal with having a dog as a pet inside their small apartments, especially in large urban areas. As a result, people in Morocco who are keen on having pets for company adopt...

  • Cat Food
  • Pet Food
  • Morocco
  • INTERNET STRATEGY
  • COMPETITIVE POSITIONING

Pet Land’s strategy is to offer a wide assortment of pet food and products by the top brands, as well as a range of innovative and original products. Through its Animal Planet stores, the player offers thousands of products and accessories for all types of pets. Euromonitor International Local Company Profiles are a concise...

  • Pet Food
  • Morocco
  • Market Competition