8 reports

  • OTHER PET FOOD IN BULGARIA - CATEGORY ANALYSIS
  • Sales of Pet Food by Category: Volume 2014-2019

Dog and cat food dominate overall pet food and other pet food remains a niche, with private label viewed as not viable due to the small size of the category.

  • Pet Food
  • Bulgaria
  • Demand
  • Forecast
  • Market Size

Pet Care in Bulgaria

1675 2100 1350
  • Sales of Pet Food by Category: Volume 2014-2019
  • OTHER PET FOOD IN BULGARIA - CATEGORY ANALYSIS

Sales are benefiting from the growing number of cats kept as pets, with some households having more than one.

  • Packaged Food
  • Pet Food
  • Bulgaria
  • Demand
  • Market Size
  • Sales of Pet Food by Category: Volume 2014-2019
  • LBN Brand Shares of Pet Food: % Value 2015-2018

Human food trends are also spilling over into packaged pet food, including grain free diets, more natural food and clean labelling.

  • Dog Food
  • Pet Food
  • Bulgaria
  • Demand
  • Market Size
  • Sales of Pet Food by Category: Volume 2014-2019
  • Forecast Sales of Pet Food by Category: Volume 2019-2024

The brand also benefits from frequent in-store promotions including price discounts and multipack offers such as buy-three-get-one-free.

  • Pet Food
  • Bulgaria
  • Demand
  • Forecast
  • Market Size
  • Producer and distributor of pet food and pet products
  • MIAZOO OOD

Miazoo was one of the first pet care companies in Bulgaria; therefore, it is perceived as a pioneer and trendsetter, especially in pet products and other pet food.

  • Consumer Goods
  • Pet Food
  • Pet Supply
  • Bulgaria
  • Market Competition

KEY FACTS COMPETITIVE POSITIONING Summary ## Lyubimets OOD: Competitive Position 2015 Value share Product type Rank Pet care ##. ##% ## Dog food ##. ##% ## Cat food - - Passport ## interviews

  • Fish Food
  • Pet Food
  • Bulgaria
  • Demand
  • Forecast

Euromonitor International May 2016 NESTLÉ BULGARIA AD IN PET CARE (BULGARIA) Passport I LIST OF CONTENTS AND TABLES Strategic Direction........................................................................................................................ ## Key Facts.............

  • Pet Food
  • Bulgaria
  • Demand
  • Forecast
  • Nestlé S.A.
  • PRODUCTION

This renders its position rather unfavourable, mostly due to its inability to expand its product range to the large dry pet food categories.

  • Cat Food
  • Pet Care
  • Pet Food
  • Bulgaria
  • Supply