6 reports

Pet Care in Denmark

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  • OTHER PET FOOD IN DENMARK - CATEGORY ANALYSIS
  • OTHER PET FOOD IN DENMARK - CATEGORY ANALYSIS

The Danish pet care market saw steady overall growth in 2017. Since the market is mature, the focus of industry players is not on attracting new consumers, but on altering the spending habits of existing ones. Premiumisation is still significant, with more and more pet owners upgrading their pet food purchases from economy and mid-priced to...

  • Cat Food
  • Dog Food
  • Pet Food
  • Denmark

Premium dog and cat food registered a ##% increase in current value sales in 2016; one of the highest growth rates in pet care.

  • Cat Food
  • Pet Food
  • Denmark
  • Demand
  • Market Competition

Moreover, the company caters to the increasingly important consumer demand for free from grain pet food.

  • Cat Food
  • Pet Care
  • Pet Food
  • Denmark
  • Demand
  • Passport 31
  • Opportunities and Threats on the Horizon

In 2017, the number of newly registered dogs was 60,382, which was the lowest number in the last 10 years. This trend has an effect on share of products by life cycle. Fewer puppies means a lower share of age-specific products for younger dogs and a higher share for adult dogs. The ratio of newly registered small dogs is increasing, which...

  • Dog Food
  • Pet Food
  • Denmark
  • Passport 31
  • Opportunities and Threats on the Horizon

Growth in internet retailing has had an impact on the whole pet care industry; however, the transformation is not as dramatic in the case of cat food. As Danish pet owners are generally good at educating themselves regarding their pet’s health, they tend to share the common view that cats require a more varied diet than, for example, dogs....

  • Cat Food
  • Pet Food
  • Denmark
  • VITAL PETFOOD A/S

Founded in 1993, the company continued to grow through mergers and acquisitions with other Scandinavian pet food manufacturers.

  • Pet Care
  • Pet Food
  • Denmark
  • Demand
  • M&A