5 reports

  • Producer of premium pet food
  • Passport 2

After years of rapid growth, MUSH Oy seeks to continue to grow its reputation and revenue by standing out as the producer of BARF dog and cat food products, marketed as healthy, natural and premium. Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover...

  • Pet Food
  • Finland
  • Demand
  • Forecast
  • Market Competition

Pet Care in Finland

1675 2077 1374
  • OTHER PET FOOD IN FINLAND - CATEGORY ANALYSIS
  • Passport 13

Since the start of the financial crisis a decade ago, Finland experienced a lost decade in economic terms, often seemingly with no end in sight. Consequently, many consumers had to adjust to tighten their budgets for a prolonged period. This would suggest weak growth rates for pet care but exactly the opposite happened. Pet care value sales...

  • Cat Food
  • Dog Food
  • Pet Food
  • Finland
  • interviews
  • STRATEGIC DIRECTION

Best Friend Group aims to become a leading manufacturer within pet care in Finland and Northern Europe during the forecast period. The company is one of the leading providers of private label pet care products, so the company’s branded value share is not expected to grow in accordance with this expansion. The company is expected...

  • Pet Food
  • Pet Supply
  • Finland
  • Forecast
  • Market Competition
  • Passport 23
  • MUSTI JA MIRRI OY IN PET CARE (FINLAND)

The popularity of dogs and sales of dog food proved to be relatively immune to developments in the Finnish economy. Despite a so-called lost decade, in 2017 value sales of dog food in the country were almost double that before the crisis. In the forecast period growth is expected to continue while in the two lowest price bands, mid-priced...

  • Dog Food
  • Pet Food
  • Finland
  • Passport 23
  • SOURCES

In terms of pet population, cats are and will remain the most popular pets in Finland in the forecast period. In between one fifth and one quarter of all Finnish households own a cat. According to research by Taloustutkimus in late 2017, however, just 25% of Finns defined themselves as “cat people”, with “dog people” holding double that share...

  • Cat Food
  • Pet Food
  • Finland