7 reports

Pet Care in Belgium

1675 2077 1374
  • Science Battles Emotion in the Marketing of Pet Food
  • OTHER PET FOOD IN BELGIUM - CATEGORY ANALYSIS

Demographic trends show a rather static picture, with dog, fish and bird populations declining, cats showing marginal growth and only small mammals and reptiles increasing significantly in number. This translated into a negligible performance for most pet care categories in volume terms in 2017. Euromonitor International’s Pet Care...

  • Cat Food
  • Dog Food
  • Pet Food
  • Pet Supply
  • Belgium
  • Science Battles Emotion in the Marketing of Pet Food
  • Passport 28

Increasing urbanisation and busy lifestyles continued to favour cats over dogs, with the total cat population marginally increasing once again in 2017. Overall, the number of households owning a cat marginally increased, as did the percentage of cats fed with prepared food. These trends ensured cat food a modest growth in volume sales in 2017. Euromonitor...

  • Cat Food
  • Pet Food
  • Belgium
  • Science Battles Emotion in the Marketing of Pet Food
  • Passport 29

Despite increasing demand for smaller breeds, the dog population declined further in Belgium in 2017. This long-standing trend was due to increasing urbanisation and busier lifestyles: as fewer households have outside space where their dogs can live, owning dogs became more complex, especially medium and big breeds. These factors cause a consumer...

  • Dog Food
  • Pet Food
  • Belgium
  • NESTLÉ PURINA PETCARE SA NV

Nestlé Purina PetCare is one of the largest pet food manufacturers in Belgium. Its most well-known brands are Purina Friskies, Purina Felix and Purina Gourmet, among others. It offers a broad choice of pet food in a medium- to premium-price range. The company focuses on cat food and dog food. Euromonitor International Local Company...

  • Pet Food
  • Belgium
  • Demand
  • Market Competition
  • Nestlé S.A.

While the company is present across pet care, other pet food is its core business.

  • Pet Care
  • Pet Food
  • Belgium
  • Company Operations
  • Vitakraft SA

In pet food, Aniserco' s presence is stronger in dry food than in wet food, in which companies such as Mars and Nestlé Purina PetCare have stronger expertise and recognition.

  • Pet Food
  • Belgium
  • Delhaize Group
  • Summary 2
  • KEY FACTS

Beaphar Belgium was created in 1987 as the result of a partnership between Beaphar and Laboratoire Van Nielandt, a laboratory which initially aimed to manufacture pet healthcare products for birds, mainly pigeons. The alliance between these two companies enabled Beaphar Belgium to diversify into pet healthcare, and the company quickly gained...

  • Consumer Goods
  • Healthcare
  • Pet Food
  • Pet Supply
  • Belgium