7 reports

  • OTHER PET FOOD IN NEW ZEALAND - CATEGORY ANALYSIS
  • Packaging Variety in Pet Food Continues To Increase

Over the review period the novelty of owning chickens as pets (which also provides eggs) boosted the bird population. However, other caged birds began to wane, as the popularity of free wild birds attracted to the garden grew in popularity, as did wild bird seed mixes. In terms of pet bird food, value growth in 2017 was the highest in other...

  • Pet Food
  • New Zealand
  • Forecast
  • OTHER PET FOOD IN NEW ZEALAND - CATEGORY ANALYSIS
  • HEADLINES

Overall pet care experienced similar volume and value growth in 2017, only marginally lower in value compared to 2016, predominantly influenced by stagnating pet numbers. Driving growth factors in 2017 continued to be premium ranges commanding higher price points due to a good economy, growth in treats which command a strong price point and...

  • Pet Food
  • New Zealand
  • Forecast
  • Heinz Wattie's Ltd
  • Masterpet Corporation Limited
  • HEINZ WATTIE'S LTD

Heinz Wattie’s Ltd produces a wide range of wet and dry cat and dog food products. While it introduced a number of new premium pet food products during the review period, it remains primarily focused on the mid-priced segment. Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction...

  • Pet Food
  • New Zealand
  • Market Description
  • Supply
  • Heinz Wattie's Ltd
  • Packaging Variety in Pet Food Continues To Increase
  • HEADLINES

A few more examples of wet and dry treats were introduced in 2017, in line with the humanisation trend. Cat mixers was slower to enter than dog mixers. This slow entrance of mixers was mainly due to the ongoing downsizing in cat food, along with the use of dry cat food for general snacking purposes. Therefore a number of cat food products...

  • Cat Food
  • Pet Food
  • Australasia
  • New Zealand
  • Packaging Variety in Pet Food Continues To Increase
  • Premiumisation Trend in Pet Food Looks Set To Gain Momentum in 2017

In 2016 there was strong rationalisation by both major supermarket chains in New Zealand, namely Foodstuffs (NZ) Ltd and Progressive Enterprises Ltd (owned by Woolworths Australia Pty Ltd). Both supermarket chains have economy and mid-priced private label products. However in 2016 the economy-positioned Homebrand in dry dog food was deleted...

  • Dog Food
  • Pet Food
  • New Zealand
  • Heinz Wattie's Ltd
  • Passport 2
  • trade sources, trade interviews

Strategies adopted since its acquisition by EBOS Group should help Masterpet to further strengthen its position in pet care in New Zealand over the forecast period. In addition to offering its own brands, it is expected that the company will continue to distribute well-known global brands in the country. Euromonitor International Local...

  • Pet Food
  • New Zealand
  • Ebos Group Ltd
  • Masterpet Corp
  • Masterpet Corporation Limited
  • KEY FACTS
  • interviews

Virbac New Zealand will continue to focus on animal health care as its priority, with premium pet food a secondary focus?Virbac New Zealand is a wholly-owned regional subsidiary of healthcare company Virbac SA. Starting out in 1984 as Techvet Technologies, Virbac SA acquired the company in 1993 with the New Zealand operations being organised...

  • Pet Care
  • Pet Food
  • New Zealand
  • Forecast
  • Virbac SA