2 reports

  • Slowdown in consumer electronics spending creates opening
  • Strong console sales add to a large addressable audience

The strong sales of consoles and consumer electronics products over the review period combined with a slowdown in sales in 2015 have created a large install base for video games and accessories to perform well in 2015.

  • Consumer Electronics
  • Toy
  • Video Game
  • Video Game Distribution
  • Activision Blizzard, Inc.

Drivers and their Impact Growing Adoption of Smartphones and Tablets Increased In-app Purchases in Free Games Increase in Disposable Incomes High Adoption of Free-toplay Model Growing Internet Penetration Increase in Subscription Services Sophisticated Gaming Techniques ## ## ## ## ##

  • Consumer Electronics
  • Media And Entertainment
  • World
  • Market Size
  • Activision Blizzard, Inc.