2 reports

  • Gaining diverse market coverage

PASSPORT ## STRATEGIC EVALUATION COMPETITIVE POSITIONING MARKET ASSESSMENT GEOGRAPHIC AND CATEGORY OPPORTUNITIES BRAND STRATEGY OPERATIONS RECOMMENDATIONS Philips, global leader in consumer appliances STRATEGIC EVALUATION Koninklijke Philips Electronics NV (Philips) has been the num

  • Consumer Electronics
  • Small Appliance
  • Jarden Corporation
  • Koninklijke Philips Electronics N.V.
  • Philips Group

Aside from internet retailing, sales via electronics and appliance specialist retailers also increased strongly by ##% over 2009-2014, mainly due to convenient location since these stores are typically located in shopping centres where consumers can enjoy one-stop purchasi

  • Consumer Electronics
  • Small Appliance
  • China
  • Jarden Corporation
  • Panasonic Corporation