2 reports

  • Making the brand more relatable by partnering with local social media influencers
  • CHINA: CONSUMERS WHO AGREE THAT CELEBRITY ENDORSEMENT WOULD INCREASE THEIR TRUST IN A PERSONAL CARE PRODUCT (%) FEMALES, 2015

Source: [##] Jing Daily, October 2017; Images from Weibo, Estée Lauder " Yang Mi is one of the most influential women in China, especially on Weibo.

  • Cosmetics
  • E-Services
  • Social Network
  • China
  • Demand
  • Going private transaction
  • Overview

E.

  • E-Services
  • Online Dating
  • China
  • Company Financials
  • Jiayuan.com International Ltd.