2 reports

  • Mass affluents use online banking more frequently than retail consumers
  • Concern over security is the main reason preventing nonadopters using online banking

Summary Singaporean mass affluents tend to be older, and thus are slightly more conservative when it comes to digital advancement in banking. They are also more loyal than their retail counterparts. This consumer segment is very comfortable with the online channel and providers will need to maintain a user-friendly platform to meet...

  • Mobile Banking
  • Online Banking
  • Retail Banking
  • Singapore
  • Demand
  • PROVIDERS NEED TO IMPROVE THEIR DIGITAL BANKING OFFERING

Summary Mass affluent populations around the world are growing in size, making them an increasingly important segment for financial providers. These consumers possess more financial products than average, maintain higher levels of savings and investments, and are more likely to use added-value services. This makes them an attractive...

  • Online Banking
  • Retail Banking
  • Singapore
  • Demand