8 reports

  • FOOTWEAR IN GREECE - CATEGORY ANALYSIS
  • FOOTWEAR IN GREECE - CATEGORY ANALYSIS

The Greek economy remained under significant pressure in 2017. The dramatic depreciation that followed the outbreak of the Greek crisis, drastically reducing consumer incomes and subsequently the sales growth of apparel and footwear, has slowed. However, the recession is far from over. High income and property taxation, reduced salaries...

  • Clothing And Textile
  • Greece
  • Hellas SA

The company is ranked fourth in apparel and footwear with a value share of ##%.

  • Greece
  • Adidas AG
  • Adidas Hellas SA
  • Hellas SA
  • Womenswear Group
  • APPAREL AND FOOTWEAR IN GREECE - INDUSTRY OVERVIEW
  • MARKET DATA

Although both socio-political and financial conditions in the country were less volatile in 2017 than earlier in the review period, economic uncertainty remained a reality for most consumers as more austerity measures were implemented and disposable incomes continued to shrink due to increased taxation. With most Greeks thus opting to refrain...

  • Men's Clothing
  • Greece
  • Hellas SA
  • APPAREL AND FOOTWEAR IN GREECE - INDUSTRY OVERVIEW
  • MARKET DATA

In the midst of ongoing financial uncertainty, womenswear posted a marginal increase in current value terms in 2017, with growth primarily driven by casualwear. This is expected to continue over the forecast period as fashion trends will favour simple and versatile items which can be easily combined and worn on most occasions. The popular...

  • Women's Clothing
  • Greece
  • Hellas SA

Home Care in Greece

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  • POLISHES IN GREECE - CATEGORY ANALYSIS

Promotional intensity will contribute to its performance, with buy-one-get-one-free seen in 2017, which is expected to continue.

  • Household Products
  • Greece
  • Forecast
  • Hellas SA
  • Reckitt Benckiser Group plc

In dermocosmetics, Frezyderm SA is a key player and one of the fastest growing.

  • Cosmetics
  • Greece
  • Hellas SA
  • L'Oréal Hellas SA
  • Procter & Gamble Hellas SA
  • FRAGRANCES IN GREECE - CATEGORY ANALYSIS
  • COLOUR COSMETICS IN GREECE - CATEGORY ANALYSIS

The company uses aggressive money-off and buyone-get-one-free offers.

  • Greece
  • Hellas SA
  • L'Oréal Hellas SA
  • L'Oreal S.A.
  • Procter & Gamble Hellas SA
  • COMPETITIVE POSITIONING
  • COMPANY BACKGROUND

JUMBO HELLAS SA IN RETAILING (GREECE) Euromonitor International December 2016 Passport I LIST OF CONTENTS AND TABLES Strategic Direction........................................................................................................................ ## Company Background............

  • Non-Store Retail
  • Greece
  • Hellas SA