1 report

  • technology into its overall strategy. Fox, meanwhile, has begun negotiations to become another franchise for Nike products.
  • STRATEGIC DIRECTION

Nike continues to create a supportive community around its brand via the promotion of sports activities, for example the Nike Night Run. At the registration stage each participant receives a race shirt voucher that can be used in one of Nike's stores. With such activities the company has increased sales and traffic to its stores as well as...

  • Apparel
  • Israel
  • Market Competition
  • Nike Israel Ltd
  • Womenswear Group