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  • technology into its overall strategy. Fox, meanwhile, has begun negotiations to become another franchise for Nike products.

Nike continues to create a supportive community around its brand via the promotion of sports activities, for example the Nike Night Run. At the registration stage each participant receives a race shirt voucher that can be used in one of Nike's stores. With such activities the company has increased sales and traffic to its stores as well as...

  • Apparel
  • Israel
  • Market Competition
  • Nike Israel Ltd
  • Womenswear Group