- GLOBAL CHILDREN'S GOLF APPAREL MARKET
- Global women's golf apparel market 2016-2021 ($ billions)
PART ##: Impact of drivers Growing number of golf courses across the globe Men' s athletic footwear Women' s athletic footwear Kid' s athletic footwear ## ## ## Drivers Substantial association initiatives and sponsorship deals Impact on key customer categories Wom
Advertising strategy Source: Technavio Product overview Mikasa: Product overview Product categories Balls Recent highlights Mikasa: Recent highlights March 2016 Nike Business overview Nike designs, develops, markets, and sells athletic footwear, apparel, equipment, and accessories for men,
Adidas: Business segmentation by revenue 2015 Apparel ##% Hardware ##% Footwear ##% Adidas Business overview Business segmentation by revenue 2015 Source: Technavio Footwear Adidas operates through the following segments: The footwear segment offers footwear produc
- Areas of opportunity
- Performance races ahead in sportswear
Footwear: This is the aggregation of children' s footwear, men' s footwear and women' s footwear.
- 2.1 Preface
- The structure of the market in focus
Many vendors also name their footwear series after popular players to help propel sales, cashing in on the celebrity fan following.
- Unshakeable dominance
- Key company facts
PASSPORT ## Foundations in footwear and opportunities in womenswear MARKET ASSESSMENT Men' s footwear is Nike' s primary business, generating ##% of 2016 values, and with Nike holding a ##% share of the global market.
- Passport 8
- Passport 5
Sports footwear is meanwhile proving particularly successful, rising by over ##% in current value terms and accounting for ##% of overall footwear value sales in the year.
- Passport 5
Sports-inspired footwear was the most dynamic category in 2016 with current value growth of ##%, followed by performance footwear, which posted growth of ##%.
- Retail Operations
- COMPETITIVE LANDSCAPE
Footwear is usually sorted by gender (women' s, men' s and children' s) and style (eg, sandals, sports footwear, classic shoes from different brands).