2 reports

  • COMPETITIVE POSITIONING

The slowdown in the Russian economy has forced adidas to revise its plans for the development of its Russian retail chain. adidas’ main operational goals for the forecast period are to lower risk and improve profitability at a time of economic recession in Russia. The company plans to introduce special measures to optimise its retail operations...

  • Footwear
  • Retail
  • Russia
  • Market Competition
  • Womenswear Group

COMPANY BACKGROUND KEY FACTS Passport ## Chart ## The company' s main business involves the retailing of footwear.

  • Apparel
  • Clothing And Textile
  • Footwear
  • Russia
  • Market Competition