5 reports

  • COLOUR COSMETICS IN ALGERIA - CATEGORY ANALYSIS
  • Informal Market in Colour Cosmetics Is Expected To Grow

Although slowing down, colour cosmetics is expected to continue to see all the current trends positively influencing sales over the forecast period. There will continue to be rising urbanisation and growth in the number of women in the workforce, with women being more likely to spend more on their personal appearance, thus fuelling revenue...

  • Cosmetics
  • Algeria
  • Demand

During the forecast period, the company is likely to continue attempting entering new categories such as colour cosmetics, mainly through imports.

  • Cosmetics
  • Fragrance
  • Male Grooming
  • Algeria
  • Trade
  • Passport 16
  • Passport 22

Indeed, there is a general perception in Algeria that foreign brands, especially French ones, are always of better quality and thus consumers consider them as premium.

  • Cosmetics
  • Algeria
  • Demand
  • Passport 16
  • Passport 22

Indeed, the culture of using fragrance is inculcated in the minds of Algerian consumers, who believe that fragrance is a product that can represent one' s style, mood and social status.

  • Cosmetics
  • Fragrance
  • Algeria
  • KEY FACTS
  • COMPETITIVE POSITIONING

The company is present purely in retailing and operates in three categories: premium fragrances, colour cosmetics and skin care.

  • Cosmetics
  • Fragrance
  • Personal Care
  • Algeria
  • Market Competition